Matt Gannon & Michael Sarner
Producers, In the Crease
"We decided to bypass traditional distribution altogether and just do it ourselves with CreateSpace. There's no risk and they allowed us to maintain complete control over our film as well as the entire distribution process. Filmmakers don't usually have that luxury."
Learn more about Matt Gannon & Michael Sarner's success
A week before Christmas 2006 the movie became the No. 1 sports DVD in North America and the No. 34 of all DVDs sold on Amazon. The movie has generated $500,000 in gross sales, 80% through the relationship with CreateSpace. Hanging on to all their rights, the duo recouped their producing and marketing budget within 40 days of release, and had two checks in hand from CreateSpace within two months, which put them in the black. Their finishing-fund investors not only got all their money back, but have made a 60% return to date. Not too many filmmakers can make that claim.
Variety: Sports films thrive on Internet - Hockey doc 'In the Crease' grosses $500,000
