Guerrilla Media: How To Communicate on Video
Master radio and TV commercial maker Tony Schwartz (26,000 commercials to his credit) shows how video makers -- narrators -- writers -- producers -- can overcome media power and indifference by using unconventional methods to craft messages. "Schwartz shares extraordinary principles and case studies not found in any other books," according to Kathleen Jamieson, Dean of the Annenberg School of Communications.
"The program helps any 'David' in any part of the video business who wants to square off against media, corporate or governmental Goliaths. Schwartz shows how to get your message across via electronic media - especially radio - and how it can produce dramatic effects for shockingly little money." Mark Fleischmann, Newsday
"This Guerrilla Media program is Tony Schwartz's gift to the democratic process." Ed Koch, former Mayor of New York City
"There are very few original ideas in politics, advertising or journalism. Tony Schwartz comes up with original ideas." Senator Warren Rudman (Retired), New Hampshire
"Content: Clear, invigorating and brilliant. A depacification program." Tom Shales, The Washington Post
Streaming video trailer