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How To Lie With Charts

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About the author:
Gerald Everett Jones has written more than 25 books on computer and business topics, including Murphy's Laws of Excel (Sybex), Freelance Graphics for Windows: The Art of Presentation (Prima), Real World Digital Video (Peachpit Press), and 24P: Make Your Digital Movies Look Like Hollywood (Thomson). His professional career spans all phases of digital media production and distribution, including book packaging, Web development, and film-look video.

How To Lie With Charts
 

Second Edition

Authored by Gerald Everett Jones

NOTE: This item is the 2nd Edition. The Third Edition (Investor's Edition) has been released with new and updated material. If you're using a computer to generate charts for meetings and reports, you don't have to be taught how to lie-you're already doing it. You probably don't know your charts are unreliable, and neither does your audience. So you're getting away with it-until a manager or a sales prospect or an investor makes a bad decision based on the information that you were so helpful to provide.

The main focus of How to Lie with Charts is on the principles of persuasive-and undistorted-visual communication. It's about careful thinking and clear expression.

So don't blame the computers. People are running the show.


Publication Date:
2006-10-24
ISBN/EAN13:
1419651439 / 9781419651434
LCCN:
2006909253
Page Count:
302
Binding Type:
US Trade Paper
Trim Size:
7.5" x 9"
Language:
English
Color:
Black and White with Bleed
Related Categories:
Mathematics / General




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