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The Great Recession Recipe Book

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About the author:
Regis Philbin said, "The Clever Cleaver Brothers aren't just clever. They're funny and can cook, too." Leeza Gibbons said, "Anything these guys do promises to be fun." "Emmy" magazine added, "They're what you might get if Martin and Lewis graduated from The Cordon Bleu."

The Clever Cleaver Brothers are Steve Cassarino and Lee N. Gerovitz, professional chefs who turned their love for food and laughter into a unique career as media personalities, cookbook authors, and, as one pundit called them, "stand-up chefs."

Steve and Lee graduated from Johnson & Wales University, School of Culinary Arts. Steve continued his culinary education by studying under the great chefs of Europe in London and La Varenne in Paris. He then worked as a chef on a Monte Carlo private yacht and at Australia's Hotel Melbourne. After receiving a B.S. in Hotel-Restaurant Management from Florida International University, Lee worked for Foodmaker as Manager of Recipe Development and for Jack in the Box, where his team developed such hits as the Pita Pocket Supreme, Pizza Pocket and Pasta Seafood Salad.

Although Steve and Lee had not seen each other since graduation, their paths unexpectedly crossed in the early 80's when they were each jogging on the beach in San Diego. They decided to team up to create a video cookbook for beginners. Although they had no on-camera or production experience, their video was an overnight success, which generated not only publicity and sales, but also their own local weekly TV series.

Soon, they were appearing on national TV shows, serving as spokespersons for national food manufacturers and providing consulting services to the restaurant industry. They recently introduced their own signature line of seasoning blends from The Clever Cleaver Kitchen for Red Monkey Foods.

For more than two decades, these culinary cut-ups have been regulars on the TV guest circuit with appearances on "The Tonight Show," "The View," "Live! with Regis," "Fox & Friends," "Entertainment Tonight" and many other network shows. Their original TV cooking shows have been broadcast in five languages in more than 50 countries. Plus, Steve and Lee take their Vegas-style cooking show on the road performing at casinos, conventions, fairs, festivals and theatres. Viva la Cleaver!

The Great Recession Recipe Book

Yes, You Can Make It!

Authored by Steve Cassarino, Lee N. Gerovitz

In "The Great Recession Recipe Book," The Clever Cleaver Brothers, television's zaniest celebrity chefs, say, "Yes, You Can Make It!" with more than three dozen recipes that use simple ingredients, are easy to prepare and make elegant meals that won't bust your food budget. Plus, there are full-page color photographs of each recipe! It's their portfolio of treasured comfort food recipes that will provide your menu with a tasty stimulus plan. Plus, these culinary cut-ups have tacked on lots of earmarks, bonuses and a few names that you may recognize to help bailout your budget during The Great Recession.

Publication Date:
1442152850 / 9781442152854
Page Count:
Binding Type:
US Trade Paper
Trim Size:
8.25" x 8.25"
Full Color with Bleed
Related Categories:
Cooking / Courses & Dishes / General

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