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About the author:
Kevin Hillstrom is a Database Marketing veteran with more than twenty years of Executive experience working at leading brands like Nordstrom, Eddie Bauer, and Lands' End.
Kevin started his own consulting practice, called "MineThatData", in March 2007. Kevin partners with Online Brands, Billion Dollar Retail Businesses, International Direct Marketers, and Catalog Marketers, helping them understand how customers interact with products, brands, and channels. His methodologies enable businesses to profitably alter advertising strategies in a way that yields long-term customer value.
Online Marketing Simulations
The Definitive Methodology For Predicting The Future Of Your Online Business
The Online Marketing Simulation is a methodology used by CEOs, CMOs, Web Analytics Experts, and Online Marketers to understand how customers evolve and change over time, allowing business leaders to optimize the long-term profitability of a business.
By analyzing purchase activity, Mr. Hillstrom demonstrates how customers with specific habits (i.e. customer clicks through a paid search ad or buys from an e-mail marketing message) and merchandise preferences evolve over time.
The methodology in this book allows the Business Leader to predict future sales, and based on a five year forecast, make changes to the business today that result in a positive future outcome.
- Publication Date:
- Oct 12 2009
- 1449543960 / 9781449543969
- Page Count:
- Binding Type:
- US Trade Paper
- Trim Size:
- 6" x 9"
- Black and White
- Related Categories:
- Business & Economics / E-Commerce / Internet Marketing