On Social Marketing and Social Change

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About the author:
R. Craig Lefebvre, PhD chief maven of socialShift, is an architect and designer of public health and social change programs.. An internationally recognized expert in social marketing, social technologies for change and health communication, Craig has worked with US Federal and state governments, international agencies and nonprofit organizations to create programs for change on public health topics ranging from tobacco control and obesity to HIV/AIDS prevention and cancer control.
Dr. Lefebvre holds faculty positions in the schools of public health at George Washington University, University of Maryland and University of South Florida. He is the author of over 60 publications in the areas of community health promotion, social marketing and behavioral medicine. He is a Fellow in the Society for New Communications Research and a member of the American Academy of Health Behavior. American Heart Association in 1988. His work has earned him the William D. Novelli Award for Innovations in Social Marketing and a Silver Anvil from the Public Relations Society of America. He received his PhD in Clinical Psychology from North Texas State University and completed post-doctoral fellowships in Behavioral Medicine at the University of Virginia and the University of Pittsburgh.

On Social Marketing and Social Change
 

Selected Readings 2005-2009

Authored by R. Craig Lefebvre PhD

Social marketing for improving public health and social well-being has evolved into an active and vibrant field of work for change agents around the world. On Social Marketing and Social Change explores the latest ideas and practices of this discipline by one of its leading thinkers and doers. From marketplaces to communications, nonprofit to corporate practices, PSAs to the latest in social media and mobile technologies, if you are interested in passion-driven marketing, something inside this book will capture your imagination as it has for thousands of readers of the blog.


Publication Date:
2011-04-21
ISBN/EAN13:
1449561934 / 9781449561932
Page Count:
292
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Language:
English
Color:
Black and White
Related Categories:
Business & Economics / Marketing / General




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