Add to Cart
About the author:
Timothy Ward is never satisfied with simply knowing that something works. He needs to know why things work the way they do. For the longest time, he was confused as to the reason why the same exercise program performed by many different people could yield such varied results. After years of training people in the trenches and studying the works of other renowned fitness professionals, he had one of those "aha!" moments. Out of this, The Theory of Fat Loss was born.
Tim graduated from the University of Notre Dame at the age of 20 after just 3 years of study. He received his personal training certification from the NSCA at the age of 18 and has been working with people ever since. Tim is also a Certified Strength and Conditioning Specialist, an IYCA Youth Fitness Specialist, and an IYCA Youth Speed and Agility Specialist.
Tim is currently the Vice President of Operations for Fitness Consulting Group, an organization that does fitness business coaching for fitness professionals.
Visit Timothy Ward's official blog at http://thetheoryoffatloss.blogspot.com
The Theory of Fat Loss
A New Paradigm for Exercise
Timothy J. Ward
David D. Aguilar
The Theory of Fat Loss is not like any other exercise book on fat loss. Fat loss books are usually written to suggest that one follow a specific exercise program. This approach does little to empower the reader to be successful without the book.
In addition, the majority of the pages in these books are geared towards teaching the reader how to execute the program. The books are full of exercise pictures and descriptions and workout charts. Far less time is spent explaining the theory behind why the programs and exercises work.
That approach is perfectly fine, but we do not need another book like that. No program will be perfect for everybody. Fat loss programs must be personalized to be optimal.
In order to truly personalize a fat loss program, we must delve deeper into the reasons why exercise programs are successful or not successful. We need a greater understanding of fat loss theory. Why does one program work for one person and the same exact program fail for another? There has never been a way to objectively and individually determine whether a fat loss program has merit before one completes it. That is the purpose of The Theory of Fat Loss.
The most powerful thing about this book, however, is that it should stand the test of time. Exercise programs come and go like fads. What is effective today will be outdated tomorrow. This book dives deep into theory and will hold true no matter what methods are developed in the field.
IMPORTANT: AFTER YOU PURCHASE THIS BOOK, GO TO http://thetheoryoffatloss.blogspot.com AND CLICK ON THE "BUYERS BONUSES" TAB. THERE YOU WILL HAVE FREE ACCESS TO $600+ OF TRAINING TEMPLATES, SAMPLE PROGRAMS, AND OTHER DOCUMENTS TO COMPLEMENT YOUR BOOK.
- Publication Date:
- 1456389106 / 9781456389109
- Page Count:
- Binding Type:
- US Trade Paper
- Trim Size:
- 7.44" x 9.69"
- Black and White
- Related Categories:
- Health & Fitness / Weight Loss