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About the author:
Mr. JagS is a consummate technically sophisticated senior management professional with experience of 16 years in the information and communication technology industry. Mr.Jag.S has worked as senior project manager, project manager, project leader, technical architect, and systems engineer in various global IT organizations for almost two decades. Mr. Jag.S has comprehensive IT industry domain expertise in banking, financial services, manufacturing, aviation, health care-insurance, and contract management domain. Mr. Jag.S is a post-graduate in management Mr.Jag.S has presented technical papers in technology symposiums in Universities Mr. Jag.S is involved in executing reflective research into technological, social, and business trends to support strategic thinking and decisions. He also leads the effort focused on connected economy and the applications of complexity science to business. Mr. Jag.S has published various articles in management, leadership and internet technologies
Spiral Guide to Meme
Mr Jag S
This book serves as a introductory guide to Meme and its applications. The evolutionary principles of Meme are discussed in detail in this book. This spiral guide to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world.
The discipline of memetics, which originated from the mid 1980s, provides an approach to evolutionary models of cultural information transfer based on the concept of the meme function the same way genes and viruses do, propagating through communication networks and direct contact between individuals. Richards Dawkins defined the Meme as a unit of cultural transmission, or a unit of imitation and replication. Meme spread through the behaviors they generate in their hosts. Meme that propagate less prolifically may become extinct, while others may survive, spread, and mutate. Meme refers to a core value system, acting as an organizing principle. Meme expresses itself as self-propagating ideas, habits, or cultural practices. The mimetic approach is a tool that helps us to understand certain aspects of human behavior.
Public relations, advertising, and marketing professionals have embraced internet Meme as a form of viral marketing to create marketing buzz for their products or services. Internet Meme are seen as cost-effective technique to create an image of novelty and trendiness. Network effects proliferate in the business world. Organizations develop network overlays in the form of networks and markets. Meme takes advantage of these network features, and in due course the age of memetics are ingrained firmly. The networks transcend geographical and cultural boundaries. Meme leverages existing social networks by encouraging customers, vendors, dealers, agents and other stakeholders to share product information. Using Meme for focused and targeted marketing is advantageous to both the merchant and the consumer, who would benefit from learning about new products.
This book serves as an introductory guide to Meme and its types. The evolutionary principles of meme are discussed with explaining the spread of ideas and cultural phenomena. This spiral guide to Meme explains how Meme work, how they spread, and transmit. Meme are defined as cultural analogues to genes.
Spiral guide uses a spiral model to enable the user through stages/cycles of topics. Spiral model most closely matches how learning really happens. Spiral guide takes an iterative approach rather than a linear approach. Each iteration is an independent capsule of knowledge.
Spiral Guide to Meme is divided into four concise and information-packed iterations.
Iteration I - Evolutionary model
Explores evolution theory, describes processes of evolutionary model and Darwinism.
Iteration II - Meme
Description of Gene, meme, genotype, memo type. Insights into Universal Darwinism
Iteration III - Meme transmission
Explains patterns and transmission of Meme
Iteration IV - Meme types
Types of Meme, Internet meme, Religion Meme, Innovation Meme etc.
- Publication Date:
- 1456513591 / 9781456513597
- Page Count:
- Binding Type:
- US Trade Paper
- Trim Size:
- 5.5" x 8.5"
- Full Color
- Related Categories:
- Business & Economics / Business Communication / General