Principles of Psychology

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About the author:
Fred S. Keller and William Schoenfeld taught at Columbia University when this book was written. They designed the content for their Introductory psychology course, a course that included a lab in which students taught rats the processes described. The book follows topics typically taught in Psychology courses, explaining them using the scientific analysis first developed by B. F. Skinner. The principles described form the basis of Applied Behavior Analysis today. Keller continued his interest in education and developed the Personalized System of Instruction (PSI).

Principles of Psychology

Authored by Fred S Keller, William N Schoenfeld

Reprint of a 1950 book, reprinted in 1995 by the B. F. Skinner Foundation.

Publication Date:
1461093430 / 9781461093435
Page Count:
Binding Type:
US Trade Paper
Trim Size:
5.5" x 8.5"
Black and White
Related Categories:
Psychology / Applied Psychology

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