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About the author:
Dave Donelson's careers as a broadcaster, entrepreneur, and writer have taken him to many interesting places, not the least of which is inside hundreds of American businesses.
Since 1999, he has been a full time freelance writer, publishing numerous books and regularly contributing to national business magazines and dozens of trade publications serving industries from the automotive aftermarket to sporting goods retailing. He also speaks regularly before groups of all sizes.
In previous years, he was an entrepreneur, sales trainer, and management consultant. His clients have included one of every seven commercial TV stations in the US. He's also worked with companies engaged in heavy manufacturing, construction, engineering, industrial sales, general retailing, and consumer services. As an entrepreneur, he founded three companies, owned two TV stations, a steel fabricator, and a construction company, and assisted numerous other businesses in various fields.
The Dynamic Manager's Guide To Creative Selling
How To Make More Sales And Build A Super Sales Career
Dave Donelson makes selling a creative act. Following his system, you'll create new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. All the basic techniques of selling are covered-finding and qualifying prospects, making cold-call appointments, delivering dynamic sales presentations, finding a clear path around objections, and closing the sale in a friendly, no-pressure way.
But building a successful sales career also means finding your way through mazes of decision makers, upselling current clients to better serve their needs, and even turning unhappy buyers into customers for life. Managing your time is an essential skill, too, as is motivating yourself to improve your performance every single day.
The Dynamic Manager's Guide To Creative Selling isn't about theory--it's about doing. It's a how-to book outlining the steps to creatively making a sale using methods that will please both your company and your customer. It's a solid primer for someone new to the field and a good review for an old pro. Whether you sell retail or B2B, The Dynamic Manager's Guide To Creative Selling will help you grow your business.
- Publication Date:
- 1460929667 / 9781460929667
- Page Count:
- Binding Type:
- US Trade Paper
- Trim Size:
- 6" x 9"
- Black and White
- Related Categories:
- Business & Economics / Sales & Selling / General