Taming the Social Media Monster

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About the author:
Suzi Pomerantz, MT, MCC, has been described as "an exciting kinetic force" and "a game-changer." She is an award-winning executive coach and author with 21 years experience coaching leaders and teams in 185 organizations, including government agencies, Fortune 100 companies, corporate law departments, and over a dozen law firms. She is the CEO of Innovative Leadership International LLC, and specializes in executive coaching at the intersection of leadership and business development. She was among the first to receive the international Master Coach credential and as a thought leader in the coaching industry teaches at several top coach training universities. She has presented at Linkage, the annual ICF Conference, and Purdue University Leadership Lab. She serves on boards, and has authored over 30 publications about coaching, ethics, and business development, as well as four books including the best-selling Seal the Deal. Ms. Pomerantz is the founder of the Leading Coaches' Center and co-founder of the Library of Professional Coaching, and lives with her husband and children in Maryland. (Visit http://www.SuziPomerantz.com to access free videos, podcasts, articles, and more).

Taming the Social Media Monster
 

Solutions To The 5 Biggest Mistakes Companies Make with Social Media

Authored by Ms. Suzi Pomerantz

Solutions To The 5 Biggest Mistakes Companies Make with Social Media.

How can you make Social Media work for your company? Gain immediate access to five practical suggestions to easily gain unfair advantage for your business.

Here's what you'll learn:

The 5 critical errors most companies and leaders make with regards to social media and what to do about each one
How to embrace change and create a unified strategy for your organization
Why it's not enough just to have an account, profile or page on each of the main social networks
How to align your social media involvement with your corporate values, brand, and overall objectives
Using social media to create informative conversations with your consumers and stakeholders
How to capitalize on customer enthusiasm
The risks your company faces if you lack a social media policy and implementation of tools and systems to monitor and enforce that policy
The importance of educating managers and employees regarding use of social media for the benefit of the organization
Leveraging social media as a research tool to gain up to the minute information about your industry
The difference between advertising and the free media exposure available via social media

Here's how you'll benefit:

Social media usage is not just for teens and celebrities. Explore how social media might benefit your organization in handling a crisis, contribute to marketing, or expediting broad-reach communication needs. Leverage relationships on social media to find new vendors, suppliers, and talent. Create advocates, agents, and raving fans for your company, product, or service. Gather business intelligence on competitors and set the stage for strategic alliances.


"As a veteran of the social media industry - and it does move fast - I was still able to gain some valuable gems out of this book. Whether you are new to social media or an advanced marketer, this book is a must read. While most books on the topic are a heavy read, Taming the Social Media Monster, is quick, fun, AND entertaining. Pick up a copy today. You can't go wrong." ~ Shama Kabani, CEO, Speaker, and Author of the Best-Selling The Zen of Social Media Marketing.

"A great overview of the social media challenge many businesses are facing. A smart, well-researched, and easy-to-read guide for anyone fumbling around in the new world of social media marketing and community-building. If you haven't been able to 'get your head around' this new way of communicating and connecting with your potential customers, reading this guide will point you in the right direction." ~Ken Kesslin, President, Kesslin Associates

"As the CEO of a leadership development firm I am always looking for great resources for my clients. As soon as I saw the critical errors and read these do-able, concrete ideas for managing social media I got very excited! Thanks for this fantastic resource. Just what we need right now! A simple, clear, immediately useful guide to the way we interact with consumers in a new era of two-way communication. Examples like the U.S. Army can help us reduce our fear, and realize it's not a monster after all!" ~ Karlin Sloan, CEO, Speaker, and Author of Smarter Faster, Better and Unfear; Facing Change in an Era of Uncertainty.

"A must-read for business executives! While there is vast information on the spread of social media, most is hype, encouraging businesses to simply "jump on the bandwagon". I work with many CEOs and find that many are skeptical of social media because of the hype. Pomerantz & Burmeister provide a no-nonsense approach to finding solutions that fit and support your business strategy. Read this and you'll be able to see clearly where you need to focus." ~ Lee Self - President, Renaissance Executive Forums


Publication Date:
2011-08-25
ISBN/EAN13:
1460931610 / 9781460931615
Page Count:
110
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Language:
English
Color:
Black and White
Related Categories:
Business & Economics / Business Communication / General




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