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About the author:
The most important skill Dave Donelson learned as a journalist was how to ask questions and truly listen to the answers. That skill helped him in his sales career, too, and was even more important when he became an entrepreneur. Listening to other business owners talk about their successes, failures, experiments and tried-and-true tactics helped him not only avoid repeating their mistakes but encouraged him to persevere and try new strategies. The stories and advice of hundreds of small business owners and managers inspired the Dynamic Manager Guides.
Dave Donelson's careers as a broadcaster, entrepreneur, and writer have taken him to many interesting places, not the least of which is inside hundreds of American businesses. Since 1999, he has been a full time freelance writer, publishing numerous books and regularly contributing to national business magazines and dozens of trade publications serving industries from the automotive aftermarket to sporting goods retailing. He also speaks regularly before groups of all sizes. In previous years, he was an entrepreneur, sales trainer, and management consultant. His clients have included one of every seven commercial TV stations in the US. He's also worked with companies engaged in heavy manufacturing, construction, engineering, industrial sales, general retailing, and consumer services. As an entrepreneur, he founded three companies, owned two TV stations, a steel fabricator, and a construction company, and assisted numerous other businesses in various fields.
The Dynamic Manager's Guide To Practical Management
How To Manage Money, People, And Yourself To Increase Your Company's Profits
Successfully managing a business takes knowledge, skills, and guts. The best managers constantly study finances, marketing, employee motivation, merchandising, and much more. Practical Management is based on interviews with retailers, manufacturers, service providers, wholesalers, restaurateurs, and others. Their stories of success-and failure-contain lessons for managers in every industry.
Learn financial planning, find cash for your business, and manage your money through good times and bad.
Use a variety of management techniques to manage change and maximizing profits.
Follow the entire process from hiring and orienting employees to training, motivating, promoting, and even terminations.
Sell more with creative marketing methods to present product benefits, overcome objections, and close the sale.
See how family businesses can face down their special demons and preserve the company for the next generation.
Insightful case studies, company profiles, and insider advice from hundreds of business owners and managers will help you take your company to the next level of success. Learn from the mistakes of others, share their experiences, and watch your profits grow.
The Dynamic Manager's Guide To Practical Marketing isn't about theory-it's about how to succeed in the real world of small business.
- Publication Date:
- 1463782055 / 9781463782054
- Page Count:
- Binding Type:
- US Trade Paper
- Trim Size:
- 6" x 9"
- Black and White
- Related Categories:
- Business & Economics / Management / General