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Animal Impact

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About the author:
Caryn Ginsberg has spent more than a decade helping animal protection advocates utilize proven strategy and marketing approaches to get better results. She has worked with the ASPCA, The HSUS, PetSmart Charities, Farm Sanctuary, Humane Farm Animal Care, and RedRover, among others. She has served on boards of directors and advisory boards, including for the Institute for Humane Education and the Humane Research Council.

Caryn's teaching experience includes social marketing, marketing, and strategic management courses for Johns Hopkins University and Humane Society University. She has presented at numerous animal protection conferences and meetings. She is co-author with the ASPCA's Bert Troughton of "Making Plans to Make a Difference: Business Planning for Shelters to Inspire, Mobilize, and Sustain Change."

Animal Impact

Secrets Proven to Achieve Results and Move the World

Authored by Caryn Ginsberg

Why do some animal protection efforts succeed while others fail? Discover how more than 80 leading advocates create change for animals. You'll learn a seven-step system with techniques that are transforming advocacy... and the world. Find out what it takes to be effective personally and in organizations from grassroots to global. Engaging stories and practical how-tos make Animal Impact a must-read for anyone who cares deeply about helping animals.

You'll get a behind-the-scenes look at how some of today's most respected animal advocates are making a difference. An innovative, easy-to-remember framework summarizes key points for action.

Newcomers can get a fast start to high-impact advocacy. Veterans in the field will benefit from fresh ways of thinking, as well as new methods to apply. The lessons are useful for individual advocates, volunteers, frontline staff, program and campaign managers, executive directors, board members, and funders. Though written for people seeking to influence others, the insight on what separates winning efforts from disappointments will also interest movement observers and students of social change.

For more than a decade, Caryn Ginsberg has helped leaders on issues including: spay/neuter, adoption, emergency animal services, humane education, vegetarianism and veganism, wildlife, and more. As an instructor for Humane Society University and at conferences and events, she has shared strategies about influencing people, businesses and government. Praised by luminaries including Peter Singer, Wayne Pacelle, Ed Sayres, Gene Baur, Esther Mechler, Michelle Thew, and others, Animal Impact reveals her powerful approaches for achieving the results that advocates and the animals deserve.

Publication Date:
0984766073 / 9780984766079
Page Count:
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Black and White
Related Categories:
Nature / Animal Rights

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