Bruce's Beliefs

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Bruce's Beliefs

Everything I Know about Business (and Life) I Learned Playing with Toys

Authored by Bruce D. Lund

Bruce Lund has been a toy and game inventor for over 30 years. Bruce and his team at Lund and Company Invention have created some of the hottest toys and games on the market, including TMX Elmo (Fisher-Price), Fireball Island (Milton Bradley); Baby Alive Sip n Slurp (Hasbro); Doggie Doo game (Goliath Games), 40th Anniversary Uno Roboto (Mattel); Vac-Man (CapToys); Master Moves Mickey (Fisher Price); and many more.

When asked how he does it, Bruce will tell you it's a core set of beliefs that inspire him to do his best work - and always believing that imagination changes everything. This is a fascinating tale of a real toy inventor, a cast of characters he has encountered along the way, and his profound belief that toys have the power to change the world.

Publication Date:
1470008572 / 9781470008574
Page Count:
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Full Color with Bleed
Related Categories:
Business & Economics / Motivational

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