Spinning the Bottle Again

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About the author:
Harvey Posert was the long-time head of public relations for renowned Robert Mondavi Winery, the winery that changed the face of the American wine business, as well as the Wine Institute, the industry's leading lobbying organization. He also worked in general public relations and spent time as a daily newspaper reporter.

Paul Franson has extensive experience in corporate and agency public relations as well as business reporting and editing. He is now a full-time freelance writer specializing in wine and related subjects.

Spinning the Bottle Again
 

More strategies, tactics and case studies about wine public relations.

Authored by Paul Franson
Created by Paul Franson, Harvey Posert

More strategies, tactics and case studies about wine public relations.


Publication Date:
2012-02-11
ISBN/EAN13:
098513920X / 9780985139209
Page Count:
216
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Language:
English
Color:
Black and White
Related Categories:
Business & Economics / Advertising & Promotion




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