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Wow the Customer, Exceed Expectations

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About the author:
John Correll is a full-time author. His specialty is "easier books" -- easier to read, easier to understand, easier to benefit from. His background includes restaurant and pizzeria manager, training director, corporate VP, entrepreneur, college instructor, business consultant, and, more recently, packaging designer and inventor (holding 43 patents). Nearly all facets of his professional background pertain, directly or indirectly, to business marketing, management, or operations. He enjoys fishing, hiking, and long-distance bicycling. The dynamics of business marketing and sales-building have been an abiding interest of his for the past 45 years.

Wow the Customer, Exceed Expectations

WHY This Is the Most Misguided Management Mantra of the Century ... and What to Do About It

Authored by John Correll

Check out company creeds, management books, business courses, and seminars -- what one thing do you find nearly everywhere? It's the instruction "Wow your customers!" Or, its wordier variation "Exceed your customers' expectations."

Of course, the true believers of this misguided precept aren't talking about wowing a customer or exceeding expectations just once. Nosiree -- they'd have us do it in every encounter with every customer.

The wow-the-customer, exceed-expectations mantra has grown to become one of the most loudly-proclaimed, universally-accepted precepts of the business world. The way some consultants and company execs speak of it you'd think that it's the panacea for all business ills.

But, at least one person (the author) is puzzled by it. And puzzled by the fact that not a single voice has arisen to question or challenge this precept. Well, this book poses that challenge. And, in doing so, exposes the wow-the-customer, exceed-expectations concept in a wholly different, eye-opening light.

This is an EASY-READ book -- small pages, large text, ample white space, clearly written, logically organized. It can be read in entirety in less than 30 minutes.

NOTE: The book order page might cite a delivery date of about two weeks. However, the book is typically shipped in one day and usually arrives in a few days.

Publication Date:
1938001028 / 9781938001024
Page Count:
Binding Type:
US Trade Paper
Trim Size:
5" x 8"
Black and White
Related Categories:
Business & Economics / Marketing / General

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