The Member who created this title currently has it on hold.
About the author:
Stephen F. Hall is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the publisher of the monthly Food Entrepreneur Magazine, and online forum, writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the Specialty Food Association.
Sell Your Specialty Food
Market, Distribute, and Profit from Your Kitchen Creation
Mr Stephen Farrelly Hall
"A go-to book for any start-up food company." - O, The Oprah Magazine.
“How many of us have toyed with the idea of selling our favorite family recipes?
Hall, a food industry consultant, has created a thorough guide to food marketing that is
sure to help food entrepreneurs at all levels, from the rank beginner to the most experienced.
– Library Journal
“An exceptional title that tells exactly how aspiring cooks can turn an
original product into a money-maker.”
- James A. Cox, Editor-in-Chief, The Midwest Book Review
Artisanal - Organic - Fair Trade - Natural - Handmade
Consumers are clamoring for quality and taste, and there is a growing trend toward
organic and international foods.
The opportunities to sell and market specialty foods are greater than ever –
The specialty foods industry has been growing at an annual rate of 12%. Almost 75% of
The nation’s consumers now buy these upscale foods.
In Sell Your Specialty Food, Stephen F. Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to:
• Identify a winning product and its most appropriate markets
• Get your product ready to market
• Advertise, promote, and sell your product
• Create your own success niche
Also included is up-to-date information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.
Sell Your Specialty Food reveals the latest trends in the field, including organics and the green market industry, and so much more to guide your business to success.
PHOTO Stephen F. Hall is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the publisher of the monthly Food Entrepreneur Magazine, and online forum, writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the Specialty Food Association.
SPECIALTY FOOD RESOURCE
- Publication Date:
- 1475074328 / 9781475074321
- Page Count:
- Binding Type:
- US Trade Paper
- Trim Size:
- 7.5" x 9.25"
- Black and White with Bleed
- Related Categories:
- Business & Economics / Entrepreneurship