The Author's Marketing Handbook

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The Author's Marketing Handbook

Authored by Claire M Ryan

So you've published a book.

Now they tell you that you need a blog, a Twitter account, a Facebook page, and any number of other things, up to and including a kitchen sink and a pony. You've probably read a little on how to get started in online marketing. You may even have everything set up already, and you're wondering why your promotions are drawing in less sales than if you stood outside in a chicken suit and held up a big sign saying 'BUY MY BOOK!'

Well, you can put off buying that feathery costume for a little while longer. The Author's Marketing Handbook has the info that every puzzled writer needs to figure out the why's and how's of using the Internet to sell their book. Written with flair, snarkiness, and a little oddball humor, Claire Ryan talks about the basics of finding and building a readership online, what tech you really need to know about, and guidelines on everything from proper social media usage to handling reviews.

Publication Date:
May 29 2012
0988100819 / 9780988100817
Page Count:
Binding Type:
US Trade Paper
Trim Size:
5" x 8"
Black and White
Related Categories:
Reference / Handbooks & Manuals

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