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About the author:
C S Wurzberger is an accomplished Internet and Ecological marketing strategist and conservationist with over 25 years of experience. Her businesses include ATripToTheZoo.com, ZooMarketingTools.com, ItsOurEarthToo.com, TheGreenUpGirl.com and others.
With a specialized focus on pet companies, zoos, aquariums, nature centers and wildlife conservations centers - and their suppliers - C S helps clients assess their current sustainability and marketing issues and map out strategies for success. She's also the founder of The Greening Up Initiative... an action plan to reduce waste streams and costs while improving brand reputation and profits.
C S is an in-demand web educator for business organizations, national gift shows and educational institutions. She's the co-founder of Pawzoola Publishing and is a co-founder of PetIndustryTV.com.
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Pam Foster, owner of PetCopywriter.com and ContentClear.com, is a Certified SEO Copywriter, web marketing content consultant and teacher who specializes in helping animal-industry businesses get more traffic and sales online through smart content marketing strategies.
As a lifelong pet parent, Pam focuses on making a difference to all animal professionals. She works as a virtual team member with web professionals to launch websites, optimize existing sites, and help test email and landing page campaigns. Pam also has extensive print and direct response copywriting experience.
Pam is the co-founder of Pawzoola Publishing, a co-founder of PetIndustryTV.com, a columnist for Veterinary Advantage magazine, and a frequent presenter of marketing webinars and live workshops.
Wildly Profitable Marketing for Zoos, Aquariums and Other Animal/Nature Organizations
Attract more customers and profits with this hands-on field guide to search engine optimization, social media, mobile marketing and other effective strategies.
C S Wurzberger, Pam Foster
Finally — a hands-on marketing field guide for all zoos, aquariums, nature centers and other animal-related organizations and their suppliers
With the zoo industry struggling to get the attention of visitors, tourists, educators, the business community, the media, sponsors and other audiences... it's hard to know what works today.
Or if you’re a supplier, how do you turn more zoo professionals into your customers?
Take heart. WithWildly Profitable Marketing for Zoos, Aquariums and Other Animal/Nature Organizations, you’ll quickly discover how to steer eager prospects and customers swiftly to your organization using search engine optimization (SEO), social media, mobile marketing, your website, and other online and offline approaches.
Let experienced professionals C S Wurzberger and Pam Foster guide you along a marketing expedition where you’ll create your Profit Producing Planner, with each step bringing you closer to more customers and profits.
With this guide, you’ll discover…
Imagine seeing a growing number of happy animal fans singing your praises and spending more money with you! Find out how in Wildly Profitable Marketing for Zoos, Aquariums and Other Animal/Nature Organizations.
- The #1 most powerful marketing question to ask yourself
- The 3 core attributes that make your website work wonders for your organization
- Social media myths, facts and strategies for success
- The smart, streamlined way to mix online and offline marketing
- Clear actions steps you can begin TODAY
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- Publication Date:
- 1479131008 / 9781479131006
- Page Count:
- Binding Type:
- US Trade Paper
- Trim Size:
- 6" x 9"
- Black and White
- Related Categories:
- Business & Economics / Marketing / General