Build a Brand Like Trader Joe's

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About the author:
Mark Gardiner is a partner and communications strategist for the advertising agency re: (www.revolutionaryoldidea) based in Kansas City. He was the subject of the acclaimed documentary film One Man's Island, and the author of memoir Riding Man, currently in development as a feature film.

Build a Brand Like Trader Joe's
 

Authored by Mark E Gardiner

Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's"

Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.


Publication Date:
2012-08-19
ISBN/EAN13:
0979167337 / 9780979167331
Page Count:
174
Binding Type:
US Trade Paper
Trim Size:
5.25" x 8"
Language:
English
Color:
Black and White
Related Categories:
Business & Economics / Workplace Culture




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