The Piano Story

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About the author:
Jon Turino is a dynamic, high energy marketing professional with a solid track record of driving product strategy and execution. He is also a consummate relationship builder with a demonstrated ability to forge client relationships in a variety of industries and is well regarded for being a visionary leader and a clear communicator with high credibility.

Mr. Turino is available for free quick conversations or fee-based longer, working consultations regarding on-line and off-line marketing and social media strategies to help you grow your business. If you need help with identifying your target markets, creating and honing messages that will resonate with those markets and selecting the best media for delivering your messages, Jon is your best resource. And he can connect you with a great many experts to solve almost any technology or business problem.

The Piano Story

Getting to "Yes" in the Sales Process

Authored by Mr Jon L Turino

This story is the saga of Mr. and Mrs. Jones, fictional characters based on real ones, in their quest to purchase a piano for their home. It begins with a description of the demographics of piano sellers and buyers and then sets the stage for Mrs. Jones to research pianos at three competing stores. There are a lot of details on piano construction but the real issues are explored at the final two stores where "singing tone" and a "flange" enter the discussion. The book ends with the moral of the story that reveals which store Mrs. Jones brought Mr. Jones back to for the piano purchase.

Publication Date:
1481092421 / 9781481092425
Page Count:
Binding Type:
US Trade Paper
Trim Size:
8.5" x 11"
Full Color
Related Categories:
Business & Economics / Business Communication / Meetings & Presentations

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