Marketing 101

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Marketing 101
 

12 Steps to Winning Globally

Authored by Lloyd Corder

International marketing isn't a mystery...it's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool.

It follows the same basic flow of domestic marketing: assess your current situation, create a strategy, implement that strategy and measure how well you did.

Bonus appendix materials include how to use Excel in your marketing research efforts to analyze data, write formulas and build an automated topline report.


Publication Date:
2012-12-10
ISBN/EAN13:
1481141147 / 9781481141147
Page Count:
292
Binding Type:
US Trade Paper
Trim Size:
8" x 10"
Language:
English
Color:
Black and White
Related Categories:
Business & Economics / Advertising & Promotion




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