The Brandful Workforce

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About the author:
Julia Gometz is not the typical business writer. As the former head of employee engagement at JetBlue Airways, she is a results-oriented business leader with an appreciation for cutting-edge academic research. She is a great story-teller, integrating her personal quest for meaningful work into her success. During her eight years at JetBlue, her work was awarded by the Corporate Leadership Council for building a workforce of brand ambassadors. Gometz is a global thought leader and practitioner in people strategy; her focus is "How can employees best contribute to bottom-line business results?" She recently founded The Brandful(r) Workforce, a company that provides expertise to organizations on how a workforce can work "for" the brand, rather than "against" it. Gometz is not one to follow the crowd. She is a visionary and clears the path for others to embrace.

Prior to JetBlue, Gometz held a ten-year career as a mediator (part of the time on Wall Street), helping individuals and organizations reach collaborative agreements. She mediated different types of disputes including, family, community and international. She was one of many volunteers selected to facilitate conversations among New York City residents following 9-11, regarding the future of the World Trade Center site. Prior to that she began her career in conflict resolution at The Carter Presidential Center of Emory University where she provided research on the ongoing conflicts in Mozambique and Angola. Ahead of her time, she was first trained as a mediator in 1991 at one of the first court-based mediation centers in the country.

An expert in making people the top competitive advantage for any organization, she has collaborated with colleagues at Fortune 500 companies, as well as public and nonprofit organizations. Julia is an accomplished speaker engaging audiences internationally on the topic of people strategy.

Julia received a B.A. in International Relations from Emory University and is fluent in both French and Spanish. She received her Master's degree in Conflict Analysis and Resolution from George Mason University. Previously, she worked in Equity Research at Morgan Stanley. Julia serves on a few boards including Capital Analytics and is involved in Wharton's Future of Advertising program.

Gometz continues to be a brand ambassador for JetBlue, Morgan Stanley, George Mason University and Emory University.

Follow Julia's weekly blog on her website at

The Brandful Workforce

How Employees Can Make, Not Break Your Brand

Authored by Julia Gometz

A Brandful Workforce is a workforce that works FOR your brand, not against it. This book is a practical "How-To" guide for organizations who genuinely want an authentic brand, both inside and out. Companies need to engage more than their customers in evolving their brands.

The workforce is the missing link to, not just -successful branding - but success period.

Even if you have a brandful workforce, this book can show how to keep it that way. In addition, find out how to attract brandful employees upon graduation or at any career point, and how you and your employees can become brandful. It's a win-win for everyone.

The Brandful Workforce is not your ordinary business book. This may be the first interactive business book that's packed with links to videos and ongoing discussions. Make sure you purchase your online version as well as your hard copy, so you can get the most out of this book. You can join the discussion at

Publication Date:
0989815900 / 9780989815901
Page Count:
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Black and White
Related Categories:
Business & Economics / Advertising & Promotion

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