The Relationship Roadmap

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About the author:
Peter Beaumont has spent many years helping companies such as Cadbury's, Philip Morris and Coca-Cola succeed and expand through excellent customer relationship management.

Professional Background:
He started his career with Cadbury-Schweppes in the UK in a sales position having obtained a Business Management Degree at East Hertfordshire University. He also obtained a Post Graduate Degree in Marketing while being employed with blue chip consumer good companies in various marketing positions.

Peter moved to Bahrain with Philip Morris as Area Marketing Director for the Middle East to pioneer new markets and consolidate market leadership.

He re-joined Coca-Cola as Region Marketing Manager to pioneer the re-entry of Coca-Cola into the Middle East, after its absence of 22 years.

In 1993 he moved to Vienna to head up a new Division of The McDonald's Group and help McDonald's (Coca-Cola's No. 1 customer) to build their operations in the Middle East, Africa, and India and throughout Central Europe. Appointed a Vice President, he travelled extensively throughout Central Europe, including Russia, Poland, Hungary, Czech Rep., Romania and Eurasia.

In 2004 Peter became General Manager of the Munich office for Creata, a premium sales promotion company. Looking after Germany, Austria and Central Europe, McDonald's, Kellogg's and Coca-Cola were amongst the impressive client list.

In May 2008, he moved to Creata's Chicago office and was appointed Vice President for Global Business Development. In 2011, he was promoted to Senior Vice President responsible for Client Services, Strategic Planning & Communications to spearhead new management initiatives.

In 2012, he formed and started his own management consultancy company named ConnXN, which specializes in helping companies to measure, quantify, and leverage their relationships, thereby increasing their revenue and profit opportunities.

Personal Background:
Born in the UK, Peter played semi-professional soccer as well as county schoolboy cricket and rugby for Hertfordshire. He is the proud father of a 30-year-old son with his own business in Amsterdam.

Re-married, he has a 14-year-old daughter and 11-year-old son with his American wife Shelley and they currently reside in Minnesota. He works out, follows all sports, especially soccer and golf and has a Wii.

He took up golf 15 years ago and is now has 10.7 handicap, of which he is very proud. He is competitive about everything!

The Relationship Roadmap

The Professional Guide for Strategically Building & Maintaining your Business Contacts

Authored by Peter M. Beaumont

In his unique book, Peter Beaumont introduces the concept of a Relationship Strategy Plan, which teaches you a 6 Step Process that takes you from Relationship Mapping to an integrated Relationship Engagement Plan.
If you deal with Customers at any level, you need to read this!

Peter consults executives who are responsible for key customers, to quantify, leverage and measure their relationships so they can identify and develop the right strategic partnerships.

Without customers we don't have any business. And yet, while everyone agrees that business relationships are important; no one measures, quantifies or leverages them. This is insane! To have truly meaningful business relationships, it's not sufficient to rely solely on a transactional approach. There needs to be a strategic plan.

The goal of this book is to help you identify and get better engaged with the business relationships that really matter. It describes why a Relationship Strategy Plan is important and how to create one.

The Relationship Roadmap provides a process that can be shared and implemented with your management, peers, colleagues and direct reports.
It provides lots of great examples and things you can do immediately to help you develop and track your key relationships.

Inside this book you'll discover:
* How to establish better quality relationships
* Identify the people you really should be spending time with
* How to develop strategic partnerships
* How to establish a Roadmap for key contacts
* Ways to measure and leverage your key relationships
* How to introduce a process for Relationship Planning
* How to write a Customer or Relationship Strategy Plan

Publication Date:
1492140732 / 9781492140733
Page Count:
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Full Color with Bleed
Related Categories:
Business & Economics / Skills

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