Publicize This!

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About the author:
Kathleen P. Vermaelen owns Paumanok Communications, a Long Island-based creative services company. She serves as Media Chairman for her DAR chapter and as Publicity Chairman for the Suffolk Branch, National League of American Pen Women. From 2007-2012, she served on the marketing committee for Prince of Peace Regional School. She teaches literature and writing at Suffolk County Community College and lives with her husband and two sons on Long Island.

Publicize This!
 

Promoting Your Group or Nonprofit on a Limited or Nonexistent Budget

Authored by Kathleen P. Vermaelen
Edition: 1

"Publicize This!" is a beginner's guide for community and/or nonprofit groups who need to grow their membership, raise awareness of important issues, and solicit donations to advance their objectives-despite the fact that they have a limited or nonexistent marketing budget. Packed with practical advice, this brief and to-the-point book details specific steps that groups might take to make a simple marketing plan, compile a custom media distribution list, advertise group events, capitalize on post-event publicity opportunities, and generate ongoing word-of-mouth that furthers the group's overall goals. All it takes is "some dedication, a little targeted research, diligent collection of relevant information, and steady application of what is learned along the way." Quick and easy fundraising ideas are included, as well as samples of blurbs, announcements, a radio script, and other promotional pieces for modeling purposes. 80 pages.


Publication Date:
2014-02-19
ISBN/EAN13:
1495295516 / 9781495295515
Page Count:
80
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Language:
English
Color:
Black and White
Related Categories:
Business & Economics / Marketing / General




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