Transform your Safety Communication

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About the author:
Marie-Claire Ross (BA Hons) began her career in market research. She worked with well renowned advertising agencies and communication consultancies, testing communication campaigns for success. Here, she honed her word-savvy skills, writing assorted business reports to engage time-poor executives. For over 13 years, she has run a video production agency writing video scripts to influence, as well as articles on communication that have been published worldwide. Her popular Workplace Communicator blog is read by close to 10,000 people each month. Over the last ten years, she has worked with large industrial companies around the world to improve their safety communication. To learn more, visit

Transform your Safety Communication

How to Craft Targeted and Inspiring Messages for a Productive Workplace

Authored by Ms Marie-Claire Ross

Attention Safety Communicators: Do you want everyone Speaking the Same Language on Safety?
Are you frustrated that you're not getting the safety message cut through you desire?

Your workforce is going to give you about one minute to convince them to work safely.

Do you know what to say, or write, in those first 60 seconds?

Employees quickly tune out when they hear bland, irrelevant safety messages. For too long they have been fed complicated, legalistic communication written for compliance that totally ignores that people actually want to feel safe at work.

What is needed is a new and easy way to create compelling, targeted risk communication that catches attention and keeps it. Yet, at the same time motivates employees to change how they think and act about safety, in order to develop a safe, thriving and productive workplace environment. This new way is "Transform Your Safety Communication."

As a safety leader, your role is to prevent workplace accidents. To do this, you need to change behaviour through safety communication. Being a safety culture change agent is crucial to your career success because how you communicate about safety influences whether or not people will accept or reject your safety messages.

You need to read this if you want to:
* Craft attention grabbing and inspiring safety messages that makes safety meaningful.
* Create clear, consistent safety messages, so everyone works to a common standard.
* Understand the psychology behind why people don't listen and how to get around it.
* Engage workers on safety, no matter how cynical.
* Instantly generate relevant safety communication with easy to use frameworks and templates.

What other Safety Leaders are Saying:

"A thoroughly enjoyable read and will now take the place of my dictionary as the most used book on my desk."
Michael Carney, HSE Manager Sydney, StarTrack

"Simple sound theory backed up with experience, filled with tips and examples of the good, the bad, and the ugly of safety communication, finishing with a "how to" guide."
Rachel Murphy, Health Safety and Compliance Coordinator, IHBI Queensland University of Technology

"If you want to engage others and change their behaviour through effective communication, then this book is for you."

Paul Harper, CEO/Principal Mining Engineer, AMC Consultants

"Finally, a real communication book written for the safety professional. I only wish this book were written 15 years sooner."
Morris, Elkins, CSP, CPEA, CPSA, Certified Lean Six Sigma Black Belt

You'll Wish You Could Have Read it Years Ago!

Safety professionals do not pass up this book! If you want to be the inspirational safety leader that you've always dreamed of being, this is the safety communication book for you.

Publication Date:
0992419603 / 9780992419608
Page Count:
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Black and White
Related Categories:
Technology & Engineering / Industrial Health & Safety

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