How to Grow Your Business Using LinkedIn

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About the author:

Zen Benefiel MA, MBA, CHt, TLC...

LinkedIn Heading: Possibilities Coagulator, Socially Mediated Extrovert, Translational Leader, Virtual Do-Gooder.

"I consider Zen to be one of those superlative examples of what the human brain can store and serve up in unique and appealing ways at will on most any occasion or assignment. To say his range of knowledge and interests are "eclectic" is engaging in understatement. And this is what makes his services as a "possibilities coagulator" for his clients so valuable and exciting. Smart fellow! Great ally!" -Dudley Lynch

Mr. Benefiel is founder/managing partner of Be The Dream LLC (1988), a professional services company that has performed a variety of roles for entrepreneurs, individuals and organizations. He is also managing partner of Team Partnering LLC (2009), specializing in partnering facilitation; project management, organizational development and strategic planning.

How to Grow Your Business Using LinkedIn

Authored by Bruce 'Zen' Benefiel MA-MBA

You are about to embark on a journey into cyberspace, specifically into the realms of LinkedIn™ and its many features. As you might imagine, no one person or book has all the answers. This workbook has most of them, though, compiled from across the Web and various experts with links and references for further research.

The 'assignment' (see Dudley Lynch's reference) for this volume was to gather and present the best practices of LinkedIn usage for growing relationships and business transactions.

In this 80 page workbook we’ll look at information collected from a number of sources, plus offer some wisdom regarding relationship building. If you've considered the notion that LinkedIn™ has more to offer than you are getting currently, then this workbook is for you. Hours and hours of research and vetting went into this material. You'll garner the rewards.

Inside you'll find some amazing infographics along with this chapter content:

Getting the Gold,

Where Are You Going?,

What can you do?,

Personal Profiles,

Your Video Message,


Reading List,

Preparing a Company Profile,

Creating Company Profile,

26 Tips: LinkedIn™ Best Practices,

A Beginner’s Guide to LinkedIn™ Showcase Pages,

Creating a Showcase Page,

Building Your Network,

Getting Leads from LinkedIn™,

10 Best Email Practices,

Developing Relationships,

11 Tips to Find the Best LinkedIn Groups,

How to Create a Buzz,

Social Media Impact and Scoring Tools,

Some Sales Information,

Sales Statistics,

Customer Statistics,

Looking to Fill Some Slots?,

Additional Helpful Links

Publication Date:
1499130503 / 9781499130508
Page Count:
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Full Color
Related Categories:
Business & Economics / Education

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