Lean Sales and Marketing

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About the author:
About The Author: Ade Asefeso MCIPS MBA

Ade has packed a lot into his career over the years with a long spell working at senior level within various manufacturing companies in the UK. He can be described as international diplomat due to his work across the globe.

Ade spent a lot of his time representing various companies either at supply chain level, operational level, sales and marketing level, and senior executive level across Asia, North America, Africa, Eastern and Western Europe.

Ade is currently the CEO of AA Global Sourcing Ltd. A company that helps local businesses outsource so that they can enjoy the benefits that used to be enjoyed by big corporations for years.

All this still doesn't make mention of Ade's increasingly successful career as an author, of numerous books on Finance, Business Ideas, Personal Development, Self help, CEO Guide to Doing Business, Outsourcing, Lean IT, Lean Manufacturing, Agile and Lean Office, Lean Office, Six Sigma, Six Sigma Healthcare, Six Sigma marketing, Six Sigma Service, Lean Startup, Lean Procurement, Lean Implementation, 5S for Supervisors, 5S Home, Lean Handbook, Lean marketing, Lean Sales and marketing, Lean Accounting, Lean Management, Lean Healthcare, 5S for Healthcare, Green Manufacturing, Supply Chain Management, Real estate, Balanced Scorecard Non Executive Director, CEO Tools and Online Marketing.

In his spare time, although it's amazing to think that he might have some, Ade does keep fit.

Lean Sales and Marketing
 

Authored by Ade Asefeso MCIPS MBA
Edition: Second Edition

When FTSE 100 CEO's were polled and asked the question, "Are your sales people calling on the right customers, at the right time, with the right offer?" 99.3% responded, "I don't know." Which shouldn't surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability.

Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing have not been successfully translated to the Sales and Marketing environments. And, it's understandable. Sales involves people doing business with people, not people doing activities with machines and processes. Sales is perceived to be more of an art form than a science. Yet, ironically, Sales is virtually a pure science and, as such, is both measurable and predictable. If we are correct, the disciplines of Lean can easily be applied to the Sales and Marketing functions resulting in significant increases in effectiveness and bottom line results.


Publication Date:
2014-06-01
ISBN/EAN13:
1499754175 / 9781499754179
Page Count:
144
Binding Type:
US Trade Paper
Trim Size:
5.5" x 8.5"
Language:
English
Color:
Black and White
Related Categories:
Business & Economics / Marketing / General




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