The Infinite Pipeline: How to Lead the Social Selling Change for Your Organization

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About the author:
Mike Ellsworth has been buying enterprise technology solutions for more than 25 years and has met, worked with, and been (sometimes) annoyed by every kind of B2B sales person. He even briefly sold vacuum cleaners a long time ago while in graduate school, an experience which firmly convinced him that he's not a sales guy.

An award-winning writer with an extensive background in technical and creative writing, Mike is the principal author of Social Media Performance Group's Be a Person and Infinite Pipeline series of books as well as the Social Media Performance Group blog (

Robbie Johnson is an experienced business development and channel sales manager who is adept at effectively creating a community of customers and prospects to attract new business, close sales, and increase company revenue. He has successfully worked with a wide array of organizations ranging from Fortune 100 companies to small, local companies to non-profits and charity organizations.

Robbie has a history of using new approaches to adapt sales processes and the relationship sell to the constantly evolving business-to-business environment. He has closed millions of dollars of sales and partnerships using social selling techniques. Over the past several years, Robbie has focused on pioneering the use of social media in three different B2B environments: one of the world's largest software companies, a small IT consulting firm, and as channel manager of a medium-sized software-as-service (SaaS) company.

Ken Morris, JD is President and CEO of Aper├žu Group Inc., a team of leading scholars and practitioners dedicated to helping organizations improve their financial and operational performance, and co-founder, President and CEO of CorCardia Group, Inc., a global medical supply chain firm that develops leading-edge inventory management solutions for medical device companies and hospitals.

Jill Rowley is passionate about elevating the profession of sales. After six years in Management consulting and 52 quarters in software sales, Jill spent about a year at Oracle leading the social selling change, training the enterprise software giant's 23,000-person Oracle sales force on social selling.
Now with her own company, #SocialSelling at, she is consulting on social business strategy and planning, and speaking to companies and at conferences, doing social selling evangelism and enablement.

The Infinite Pipeline: How to Lead the Social Selling Change for Your Organization

Sales Executive Edition

Authored by Jill Rowley, Mike Ellsworth, Robbie Johnson, Ken Morris JD
Edition: 1.0

The Infinite Pipeline Executive Edition helps sales leaders lead the social selling change by adopting the Infinite Pipeline Relationship Development Process, a revolutionary social
selling methodology that your sales team can integrate into your existing sales
practices to leverage the power of social media to:

* Assess the readiness of your sales force to adopt social selling techniques and then build social selling competencies
* Improve your prospecting, pipeline, and close rate by developing relationships with future advocates (AKA "prospects") via social media
* Create internal and external social media communities to solve customer problems and coordinate internal sales efforts

In the book, you will learn why social selling is a rapidly accelerating trend, how to
develop your social media messaging, how to engage with today's educated and
hard-to-reach B2B buyers, and how to lead the social selling change at your company.
Profit from the extensive experience of Jill Rowley, Forbes' #3 social selling expert,
Robbie Johnson, a social selling veteran with millions of dollars in sales closed using
Infinite Pipeline techniques, Mike Ellsworth, an experienced B2B buyer, and Ken
Morris, an innovative executive management thought leader.

Publication Date:
0988468212 / 9780988468214
Page Count:
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Black and White
Related Categories:
Business & Economics / Sales & Selling / Management

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