Engage Now!

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About the author:
Doug Borwick is an artist. He holds the Ph.D. in Music Composition from the Eastman School of Music and is an award-winning member of ASCAP. He gained experience as an arts administrator and producer working with the Arts Council of Rochester (NY) and through founding and leading the NC Composers Alliance in the mid-1980's.

Dr. Borwick is an educator, having served for nearly thirty years as Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. (He was named Salem Distinguished Professor in 1997.) He served as President of the Board of the Association of Arts Administration Educators, an international organization of higher education programs in the field from 2010-2012.

And Dr. Borwick is a leading advocate for community engagement in the arts. He is author of Engaging Matters, a blog for ArtsJournal and author/editor of Building Communities, Not Audiences: The Future of the Arts in the U.S. One of the country's leading advocates for the arts and community engagement, Dr. Borwick has served as keynote speaker and workshop presenter at conferences across the U.S. and Canada as well as in Beijing and Singapore. Notably, he has been featured speaker for statewide arts gatherings in Illinois, Indiana, Maine, New Mexico, North Carolina, Texas, Utah, and Wisconsin as well as for the Canadian Arts Summit in Banff, Alberta.

"Doug is the spokesperson for the importance and value of community engagement, and provides tools and thinking to improve your organization's operations in this area."

Barry Hessenius
(Former Director of the California Arts Council and
Former President of the California Assembly of Local Arts Agencies)

Engage Now!

A Guide to Making the Arts Indispensable

Authored by Doug Borwick
Edition: 1

Arts organizations cannot long survive
without earning impassioned support from the communities they serve.
Communities cannot reach their full potential without the benefits the arts can provide.
For some, the arts as indispensable is a preposterous idea, yet nearly every stakeholder in the industry believes the arts' value to be unquestionable. That gap accounts for most of the challenges arts organizations face. As long as the arts are seen as an amenity (at best), they will struggle in a world that only has time for that which is necessary. "Mere" relevance will not suffice. To compete in the marketplace of public value the required standard is indispensability. Engage Now! is a "how to" manual for the arts organization seeking to become invaluable.
Engage Now! is a "how to" manual for the arts organization seeking to become invaluable. It
* Presents basic principles and practices of effective community engagement,
* Provides guidance for achieving systemic focus on engagement, and
* Outlines a process for becoming a universally recognized community asset.

This book is intended for anyone with a vested interest in the arts. Since the arts are essential for healthy individuals and healthy communities, it is for everyone. However, far too few people are aware of their "vested interest." That makes Engage Now! important for us all.
Part I: The Mission of Arts Organizations
Chapter One: Systemic Challenges and Internal Issues
Chapter Two: What Is the Arts Business?
Chapter Three: The Way Forward: New Understanding of Mission
Part II: A Community Engagement Primer
Chapter Four: Engagement Essentials
The Practice of Engagement
Chapter Five: The Engagement Process: Principles and Practice
Chapter Six: Engaged Arts: Organizations
Chapter Seven: Engaged Arts: Artists (Entrepreneurship
Chapter Eight: The Engagement Process: An Operational Blueprint
A Benediction: It's Not Easy
What they're saying:

"A playbook for arts organizations to become as indispensable as the corner store"
Jamie Bennett, Executive Director, ArtPlace America

"An eloquent and persuasive voice in a global conversation about the power of the arts to transform our society"
Simon Brault, author, No Culture, No Future
Director and CEO, Canada Council for the Arts

"Great advice about engaging more of the population, growing your organization and increasing opportunity for successful operations and artistic expression"
Janet Brown, President & CEO
Grantmakers in the Arts

"Inspiring advice about how the arts sector can play a more powerful role in the public life of our communities"
Ra Joy, Executive Director, Arts Alliance Illinois

"A distinctively valuable guide for how to integrate
arts management and community development"
Jonathan Katz, former CEO, National Assembly of State Arts Agencies

"Borwick probes arts organizations to evaluate their relationship with their community and provides action steps to building a stronger, more sustainable connection with the people [we] serve."
Robert Lynch, President & CEO, Americans for the Arts

"A guiding light for nonprofit arts organizations seeking to be relevant, responsive, and indispensable to the communities we exist to benefit"
Josephine Ramirez, Arts Program Director, James Irvine Foundation

"Borwick leaves no question unasked, proving why he is the authority on community engagement work"
Alan Salzenstein, President, Association of Arts Administration Educators and
Professor of Performing Arts Management/Arts Leadership, DePaul University

"A clear guide to taking on the necessary efforts to broaden our missions, serve our communities and increase the impact of the arts"
Marc A. Scorca, President & CEO, OPERA America

Publication Date:
0972780432 / 9780972780438
Page Count:
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Black and White
Related Categories:
Art / Business Aspects

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