It's Not Your Smarts, It's Your Schmooze

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About the author:
Ty Freyvogel is an Entrepreneur who has founded more than a dozen businesses in fields as diverse as weight-loss, automotive services, technology and retail over the course of his 38-year career. Following his graduation from John Carroll University (JCU) in 1970 he served a stint as an officer in the U.S. Army Transportation Corps before joining the family funeral business in Pittsburgh.

But in the early 1970s he saw new opportunities in the impending deregulation of the communications industry, so he founded a consulting firm to offer a variety of leading-edge telecommunications services to both small and large corporations. Over time, these businesses consolidated into Freyvogel Communications, Inc., which is still thriving three decades later.

A graduate of the Entrepreneurial Management Program conducted by the Carnegie Mellon University Graduate School of Industrial Administration, Ty has lent his talents to many organizations, among them the JCU Alumni Board of Trustees, JCU Board of Regents, Hiram College Board of Trustees, Catholic Cemetery Association Board of Trustees, and the Grove City College Entrepreneurship Advisory Council. He is a Member of the Order of Knights of Malta and until recently served on their Board of Directors.

Ty is the author of three books: Smarts, Guts & Luck: Straight Talk for Entrepreneurs, It's Not Your Smarts - It's Your Schmooze and Seize the Century. He created a website called which provides entrepreneurs with practical advice on how to launch and operate a small business. His articles have been published or excerpted in Entrepreneur, BusinessWeek, the New York Times, the Los Angeles Times, the Boston Globe, and many others.

Ty is a communicator and educator who serves on numerous non-profit boards and provides volunteer guidance to many worthy causes. In his spare time Ty enjoys playing golf, riding his mountain bike, reading and traveling. He resides in Fox Chapel, Pennsylvania with his wife Katherine. They are the parents of seven and the grandparents of twenty.

It's Not Your Smarts, It's Your Schmooze

Authored by Ty Freyvogel
Edition: Second

It's Not Your Smarts, It's Your Schmooze uses humor and compelling anecdotes to explain why old-fashioned "people skills" are more important than ever. In this fast-paced, high-tech, gadget-filled world, far too many people have allowed technology to get in the way of authentic human relationships!

But why is communicating so important in today's world? Because business is about people ... life is about people ... and schmoozing is about people. Networking is no longer enough. Schmoozing gives you the edge you need to succeed! Schmoozing also gives you the skills to reach beyond superficial small talk and passing acquaintance. Schmoozing is simply the art of building relationships by creating long-term bonds of trust! Everybody has the ability to succeed, and it doesn't require brains, beauty or bucks! Schmoozers are excellent communicators who know how to listen effectively and focus on others.

Super Bowl Champion and Professional Speaker Rocky Bleier wrote that Ty's book offered "Practical advice for everyone in any business. Learn and practice what Ty preaches. You'll find yourself richer in every way!"

James F. Getz, the CEO of Tristate Bank says "anyone who has recruited an academic superstar only to see them plateau or out-and-out fail in the work environment needs to read this book for guidance and solutions!"

Diane Eliezer, of Kerr Drug comments that It's Not Your Smarts, It's Your Schmooze is "Always sage and often hilarious, is a must read for business advice and anybody who cares about self-improvement!"

Publication Date:
0971543909 / 9780971543904
Page Count:
Binding Type:
US Trade Paper
Trim Size:
5.5" x 8.5"
Black and White
Related Categories:
Business & Economics / Business Communication / General

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