Winning More Than the Game

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Winning More Than the Game

Authored by Fred Northup

The National Interscholastic Athletic Administrators Association (NIAAA) is a professional organization dedicated to the promotion and facilitation of interscholastic athletics in the educational system that is vital to young people. In addition, the NIAAA is the primary provider of services and education for athletic administrators who conduct these programs. The benefits of participation opportunities for student-athletes are immeasurable for their growth and development into adulthood.

Likewise, Athletes for a Better World (ABW) was formed to utilize sports as a developer of character, teamwork, and citizenship through commitment to a Code for Living application for life. The NIAAA is pleased to join with ABW to provide this special NIAAA edition of Winning More Than The Game to administrators, coaches, parents, students, and supporters of high school athletics across the country.

The NIAAA Student Scholarship/Essay competition recognizes distinguished high school student athletes in the attribute areas of scholastics, leadership, citizenship, participation, volunteerism and the importance of school sports participation in the student's life. The Code for Living criteria have been incorporated into the scholarship application by asking applicants to reflect upon the tenets of life lessons learned through sport and how they relate and impact their life. This book challenges readers to consider the Code for Living via exercises, as a springboard for life qualities of character development.

The NIAAA and ABW partnership includes annually recognizing one male and one female national NIAAA scholarship winner as automatic recipients of the prestigious Coach Wooden Citizenship Cup. These two high school athletes will join one collegiate winner and a professional recipient each year as exemplary role models of the Code for Living. Please join us in supporting education-based athletic programs. May each of us recognize the responsibility to support young people in their learning, development and participation; commit to personally reflect the same qualities and to always share the best attributes afforded youth development through athletics.


Bruce Whitehead, CMAA
NIAAA Executive Director

Publication Date:
151535668X / 9781515356684
Page Count:
Binding Type:
US Trade Paper
Trim Size:
6" x 9"
Black and White
Related Categories:
Sports & Recreation / Sports Psychology

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