Digital Marketing Fundamentals (Student Edition)

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Digital Marketing Fundamentals (Student Edition)

Authored by Adam Wilkins, Shawn Moore, Rebecca Saloustros
Contributions by Nathan Kondra, Timothy Serrano
Edition: First Edition

Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical terms

Publication Date:
1523939575 / 9781523939572
Page Count:
Binding Type:
US Trade Paper
Trim Size:
8.5" x 11"
Full Color with Bleed
Related Categories:
Education / Training & Certification

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