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About the author:
RICHARD F. LIBIN, president of APB, is focused on ensuring that the management and sta of APB's clients keep pace with today's sophisticated and more demanding customers, while excelling in customer satisfaction and maximizing gross pro t in every department.
Mr. Libin has taken a leadership position in adapting new technologies for improved sales and service performance since he joined APB in 1980 as a management consultant. Since then he has worked closely with businesses using a hands-on, on-site approach to develop management and sales teams, which are more successful in achieving predetermined objectives.
Prior to joining APB, Mr. Libin was a liated with one of the largest New England auto auctions, a Chevrolet dealership in the Boston area. during this time he developed a keen understanding for every facet of the business, starting as a technician and working his way to service advisor, assistant service manager, sales professional and ultimately, sales manager. In addition, Mr. Libin managed an independent towing, repair and body business, working closely with customers and professional teams. His experience with both wholesale and retail customers gave him a solid foundation and understanding of the internal chemistry of both service and sales departments.
Mr. Libin writes recurring articles for WARDSAUTO'S IdeaXchange, e American Salesman, EyesonSales and Sales Gravy. His rst book, "Who Stopped the Sale?" was originally published in 2010.
It's All About You!
Mr. Richard F. Libin
It doesn't matter what you do, where you're from or where you're going. This book is about you. Why? Because everyone is a salesperson. We all negotiate, communicate and try to influence the way people think every day. Like it or not, selling is an essential skill. Who knew? Poor behavior and bad consumer experiences, however, have created negative stereotypes of salespeople. And, because business schools and universities avoid teaching students how to sell, many sales professionals don't understand how to sell and are not trained or qualified. This only perpetuates bad experiences and the negative stereotypes.
You can change this. Who Knew? Are you ready? If so, this book is for you
- Publication Date:
- 0692789359 / 9780692789353
- Page Count:
- Binding Type:
- US Trade Paper
- Trim Size:
- 5.5" x 8.5"
- Black and White
- Related Categories:
- Business & Economics / Sales & Selling / General