Add to Cart
About the author:
Howard S. Rauch is president of Editorial Solutions Inc., a business-to-business consulting firm he launched in 1989. Since then, he has worked with publishing clients on a variety of editorial management assignments. His special interests include competitive analysis, editorial productivity measurement, and, more recently, online news quality.
In 2012 he published his first book, Get Serious About Competitive Editorial Analysis. It provides a detailed review of how to apply quantitative assessment of qualitative factors pertaining to news, features, graphics, debut issues, and trade show coverage.
Before founding his consultancy, Howard spent 21 years with leading trade publisher Gralla Publications, the last 13 as vice president and editorial director. Among other Gralla accomplishments, he developed an extensive in-house training program involving several dozen workshops directed to various editorial management levels.
Howard recently completed two terms as ethics committee chairman for the American Society of Business Publication Editors (ASBPE). He now serves as news editor of ASBPE'S quarterly ethics newsletter. In 2002, he was the recipient of ASBPE's Lifetime Achievement Award.
Get Serious About Editorial Management
For Business-to-Business Media Professionals
Howard S. Rauch
This fact-packed book is an important reference for senior level editors and others hoping to land management positions in the near future. It does not primarily address journalism basics, although one section is devoted to this category. Instead, the focus of its 14 chapters and high-value appendix is split between management and marketing guidance:
1: Use Data to Enhance Editorial Performance
2: Twelve Common Management Errors
3: Commit to In-House Training
4: Quantitative Factors Improve Staff Reviews
5: Fourteen Causes of Editorial Burnout
6: Fix Your Editorial Marketing Arsenal
7: How to Assess Editorial Superiority
8: Compete with Authority
9: Make the Most of Trade Shows
10: Go All Out for Debut Issues
11: Frequent Research Must Be a Priority
12: Overcoming Sponsored Content Hurdles
13: Five Challenges to Stellar Online News
14: Twelve Ethical Issues You Must Address
The appendix focuses on a variety of journalism basics, including the following:
* Five keys to hiring efficiency
* Nine suggestions for better headlines
* Diversify your editorial calendar
* Avoid 10 news shortfalls
* Interview training must be challenging
* Assignment editors must provide clear objectives to staff editors
* How to maximize editorial board feedback
* For many editors, brevity remains a foreign language
* Using Fog Index analysis
The above topics were chosen from a collection of monthly how-to mailings, publishing blogs, conference speeches, and workshop talks the author has prepared since launching Editorial Solutions Inc. in 1989. Of special value are seven self-scoring profiles and numerous checklists. The content in this book provides obvious self-help benefits for the reader, but it can also be the basis for in-house training sessions.
"The more you dig into Howard's philosophies and his recommendations, the more you realize that it's just an explicit expression of proper work habits and management techniques, expressed and applied specifically for the world of B2B content creation. That's an under-analyzed area of journalism, so any empirical study is worthwhile, and Howard's is excellent." -- Tony Silber, Folio: magazine
"Rauch's book is packed with ... practical and effective ways of pursuing your role as an editorial manager." -- Editors Only: The Newsletter of Editorial Achievement
"I think it's likely that you and your editor need to stop keeping each other at arm's length and start communicating more. The first thing you should do is take a hard look at your content and that of your competitors. I strongly recommend a new book by Howard Rauch to help you with that...Get Serious About Editorial Management." -- William Dunkerley, STRAT: The Newsletter of Print and Online Magazine Publishing Strategy
- Publication Date:
- 1546671390 / 9781546671398
- Page Count:
- Binding Type:
- US Trade Paper
- Trim Size:
- 5.5" x 8.5"
- Black and White
- Related Categories:
- Language Arts & Disciplines / Publishing