#CommonSense Campaigning

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About the author:
Growing up LaKesha imagined going to law school and becoming a United States Senator. She loves to gather the facts, formulate her opinion and participate in a good debate. Although she received a Bachelor's Degree in Political Science from Vanderbilt University, her love for fashion, finances and business took her down several other career paths which have ultimately led to her forming Womack Consulting Group. The small firm provides Political Strategy Consulting among its many other services. She is an alum of the Women's Campaign School at Yale University, an Official Member of the Forbes Coaches Council, a former Campaign Organizer and has served as an adviser and campaign manager to several campaigns.

#CommonSense Campaigning

5 Basics to Considering When Running for Office

Authored by LaKesha Womack

Common Sense Campaigning provides five basic concepts for a potential candidate to consider when deciding to run for office. It is ideal for someone with no political experience but an earnest desire to make a difference as an elected official. The book walks the reader through five basic concepts - the candidate, the staff, the volunteers, the voters and the campaign - to help them identify their branding, messaging, and a preliminary campaign plan. After reading this guide, the candidate should be prepared to meet with consultants and professionals to discuss their campaign strategy in more detail.

Publication Date:
1975678672 / 9781975678678
Page Count:
Binding Type:
US Trade Paper
Trim Size:
5" x 8"
Black and White
Related Categories:
Political Science / Political Process / Campaigns & Elections

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