News Releases

Edutopia Teams up with CustomFlix to Distribute Award-Winning Educational Programming on Customizable DVDs
CustomFlix "Create Your Own DVD" offering now gives teachers access to original, unparalleled DVD educational tools

New York, NY and Santa Cruz, CA – September 5, 2006 – Edutopia, a magazine published by The George Lucas Educational Foundation (GLEF) as part of a mission to reinvent schools for the twenty-first century, today announced a partnership with CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc. (Nasdaq: AMZN), to distribute DVDs of exemplary educational programs using the CustomFlix Create Your Own DVD™ service.

This on-demand service gives educators the unprecedented opportunity to browse nearly 100 award-winning GLEF documentaries on the best practices in K–12 education, and choose only the clips they want to include to create customized educational DVDs for presentations, workshops, and in-classroom use. Educators also benefit from the flexibility of choosing from a wide range of topics, such as professional development, technology integration, business and community involvement, and much more, to find the clips most relevant to their classrooms.

"Edutopia's founding principles are steeped in the tradition of integrating technology with education to foster a better learning environment," said Kate Rodler, publisher of Edutopia. "In working with CustomFlix, Edutopia merges its wealth of knowledge with the power of on-demand technology to answer the desire for customization and technology integration in our schools."

In addition to creating their own DVDs on the Edutopia website or CustomFlix E-Store, educators can also access a number of pre-made DVDs on Amazon.com on topics including technology integration, project-based learning, social and emotional learning, assessment, school-to-career education, math, and science.

"Innovative educational content from GLEF is an excellent match for the CustomFlix Create Your Own DVD service," said Dana LoPiccolo-Giles, co-founder and managing director of CustomFlix. "Not only will educators be able to pick and choose educational content that is most relevant for their classrooms, but also, GLEF can share its practices nationwide by making its content available to millions of Amazon.com customers."

The DVDs created by the CustomFlix Create Your Own DVD service boast uniquely customized artwork, professionally packaged DVD faces, and covers in overwrapped amaray-style cases, and can contain up to 10 segments or 90 minutes of video.

Educational professionals can purchase the Create Your Own DVD GLEF content at www.edutopia.org/products/dvd, www.customflix.com/Edutopia, or search for pre-made DVDs on Amazon.com.

About Edutopia
Edutopia, the official magazine of The George Lucas Educational Foundation (GLEF), was launched in 2004 as part of a mission to reinvent schools for the twenty-first century. Founded in 1991 by filmmaker George Lucas, GLEF is a nonprofit organization that chronicles and advocates innovative practices in education. In addition to publishing Edutopia, it produces documentaries and publishes books, DVDs, and CD-ROMs. To find out more about Edutopia magazine and GLEF's resources, visit us at www.edutopia.org.

About CustomFlix
CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc., is the leader in Disc on Demand services for enterprise and independent media content owners. CustomFlix was founded in 2002 with the mission of profitably connecting content owners and filmmakers to a worldwide audience. Today, CustomFlix offers professional digitization into the Future-Proof Archive service, as well as inventory-free physical media distribution via Disc on Demand, adding thousands of hours of media content to Earth's Biggest Selection on Amazon.com.

About Amazon.com
Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

Media Contacts:
For Edutopia
Diane Stefani
Phone: 212.255.8455 ext. 27
E-Mail: Diane@rosengrouppr.com

Rachel Levy Konik
212.255.8455 ext. 35
E-Mail: RachelK@rosengrouppr.com

For CustomFlix
E-Mail: pr@createspace.com

For Amazon.com
Sean Sundwall
Phone: 206.266.4322
E-Mail: Sundwall@amazon.com