News Releases

Major League Baseball Productions and A&E Home Video Team Up with CustomFlix to Offer 2006 World Series Games to Amazon.com and MLB.com Customers Via DVD on Demand
2006 World Series Games Now Available for Pre-order and Shipped Within Days of the Completion of Each Game

SANTA CRUZ, Calif., SEATTLE and NEW YORK – October 23, 2006 – Major League Baseball Productions and A&E Home Video have teamed up with CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc. (NASDAQ: AMZN), to offer Amazon.com and MLB.com customers each game of the 2006 World Series® championship between the Detroit Tigers and St. Louis Cardinals through the CustomFlix DVD on Demand service. Each game is available for pre-order and shipped within days of the completion of that game. This represents the first time that individual, complete World Series games have been available to consumers through DVD on Demand.

"The 2006 World Series presents two of the most storied teams in baseball, and we are proud to offer Amazon.com customers the ability to purchase and watch their favorite games from this year's Series within just days," said Greg Hart, vice president of movies at Amazon.com. "The CustomFlix DVD on Demand service greatly expands the breadth of video content we can offer to Amazon.com customers and, because it's produced on demand, we can get this programming to customers much more quickly than ever before."

Amazon.com has long featured a deep selection of sports content, including DVDs of World Series highlights, but this will be the first year the world's largest online retailer will offer DVDs of entire individual World Series games.

"Major League Baseball's Fall Classic creates memories that live long after the series is played," said Elizabeth Scott, Vice President of Programming and Business Affairs, Major League Baseball. "Our new DVD on Demand service gives fans a way to own the complete game and relive their favorite moments while the excitement of the Series still lingers in the air."

The CustomFlix DVD on Demand service manufactures DVDs on demand, immediately after a customer orders them. This offers networks, studios, and other content owners such as Major League Baseball Productions and A&E Home Video the ability to offer their content on DVD directly to millions of Amazon.com and MLB.com customers without the cost or risk of carrying inventory.

"We really struck a chord with consumers when, in conjunction with Major League Baseball Productions, we launched full game DVD Collector's sets in 2004," said Kate Winn, vice president of Sales & Marketing for A&E Home Video. "It was the first time complete games had been available to fans in DVD format, and we packaged them in such a manner that they became the ultimate sports collectible. We're excited about teaming up with CustomFlix and using the DVD on Demand program, as it extends the MLB brand with an impact and an immediacy which will certainly be hard for baseball fans to ignore."

Each game of the Major League Baseball 2006 World Series championship can be purchased on DVD for $19.95 at www.amazon.com/dvd and at MLB.com.

About CustomFlix
CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc., is the leader in manufacture on demand services for independent and enterprise media content owners. CustomFlix was founded in 2002 with the mission of profitably connecting content owners to a worldwide audience. Today, CustomFlix offers professional digitization into the Future-Proof Archive service, as well as inventory-free physical media distribution via both CD and DVD on Demand, adding thousands of hours of media content to Earth's Biggest Selection on Amazon.com.

About Amazon.com
Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

About A&E Home Video
A&E Home Video, part of the Consumer Products Division of A&E Television Networks (AETN) is a video distributor of non-theatrical programming, featuring collectible VHS and DVD editions of the high quality programming from A&E Network and The History Channel, as well as acquired classic programming. A&E Home Video brings the best of critically acclaimed entertainment presented in award-winning packaging to the special interest category.

About Major League Baseball Productions
Major League Baseball Productions is the Emmy® award-winning television and video production division of Major League Baseball and official video archivists of the game. With unparalleled access to the game and its players, Major League Baseball Productions produces original programming for growing audiences worldwide through its network specials, exclusive home videos, commercials and other specialty programming. For more information on Major League Baseball Productions, log on to www.MLBProductions.com.

Media Contacts:
For CustomFlix
E-Mail: pr@createspace.com

For Amazon.com
Sean Sundwall
Phone: 206.266.4322
E-Mail: Sundwall@amazon.com

For Major League Baseball
Kerry Kielar
Phone: 212.931.7949
E-mail: kerry.kielar@mlb.com

For A&E Home Video
Kerri Tarmey
Phone: 212.551.1504
E-mail: kerri.tarmey@aetn.com