News Releases

GOLF CHANNEL Selects CustomFlix to Bring DVD Programming to Online Customers

ORLANDO, Fla. and SANTA CRUZ, Calif., (Dec. 20, 2006) - The GOLF CHANNEL has teamed with CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc. (NASDAQ: AMZN), to offer GOLF CHANNEL customers one of the most complete video golf libraries available online.

This is CustomFlix's largest agreement with a sports cable network and will bring the highest quality of golf programming to consumers via CustomFlix DVD on Demand. Close to 100 titles will be available, ranging from instructional and biographical material to original programming such as GOLF CHANNEL'S popular Big Break series. Customers will now be able to shop with ease by accessing one of golf's largest libraries online at www.amazon.com/golfchannel.

"GOLF CHANNEL has been giving golf enthusiasts the very best in golf programming for over a decade," said Gene Pizzolato, executive vice president, Advertising Sales & New Media. "Now, by teaming with CustomFlix, we are making nearly 100 DVDs of the very best instructional, entertainment, and biographies available to fans."

"CustomFlix is pleased to bring GOLF CHANNEL'S vast library of programming to GOLF CHANNEL viewers and online retailers such as Amazon.com," said Dana LoPiccolo-Giles co-founder and managing director of CustomFlix. "Our DVD on Demand service gives content providers like the GOLF CHANNEL access to millions of potential customers."

GOLF CHANNEL (www.GolfChannel.com), co-founded by Arnold Palmer, is available in more than 100 million homes worldwide through cable, satellite, and wireless companies. It features a programming schedule that includes more live golf coverage than any other network – an extensive blend of golf competition from around the world – as well as news, instruction and original productions, such as the popular The Big Break. In addition to being the exclusive television home of the Nationwide Tour, European Tour, and Canadian Tour, GOLF CHANNEL is the exclusive cable home of the Champions Tour, and televises other competition from the PGA TOUR, LPGA Tour, USGA, PGA of America, PGA Tour of America, Australasia, and Sunshine Tour of Southern Africa.

Beginning in January, GOLF CHANNEL will embark on its 15-year agreement as the exclusive cable television home for the PGA TOUR. The network's annual coverage will feature early-round coverage of the entire FedEx Cup season, including the World Golf Championships, THE TOUR Championship and THE PLAYERS Championship, the PGA TOUR's crown jewel. In total, early-round coverage of 33 events will air on GOLF CHANNEL.

Also included in the package will be 13 full four-round events beginning with the season's first three tournaments – Mercedes-Benz Championships, Sony Open in Hawaii, and the Bob Hope Chrysler Classic hosted by George Lopez – and the seven official money events following THE TOUR Championship. The network also will provide full coverage of three tournaments played opposite golf's majors and World Golf Championships.

About CustomFlix
CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc., is the leader in manufacture on demand services for independent and enterprise media content owners. CustomFlix was founded in 2002 with the mission of profitably connecting content owners to a worldwide audience. Today, CustomFlix offers professional digitization into the Future-Proof Archive service, as well as inventory-free physical media distribution via both CD and DVD on Demand, adding thousands of hours of media content to Earth's Biggest Selection on Amazon.com.

Forward Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

Media Contacts:
For GOLF CHANNEL
Mark Mitchell
Phone: 407.355.4063
E-Mail: mmitchell@golfchannel.com

For CustomFlix
E-Mail: pr@createspace.com