News Releases

CustomFlix Labs Cooks Up Customized DVDs of Jon Favreau's "Dinner for Five" on Amazon.com

Home Media Expo, Las Vegas, NV – July 18, 2007 – CustomFlix Labs, part of the Amazon.com, Inc. group of companies (NASDAQ: AMZN), today announced that famed writer, director, and actor Jon Favreau has selected CustomFlix Labs on Demand programs to serve up his highly acclaimed, Emmy-nominated television series, "Dinner for Five," to the show's fans on Amazon.com. Through the CustomFlix Labs DVD on Demand service, customers can order DVDs of the entire series, complete seasons, or individual episodes. Favreau has also chosen to make "Dinner for Five" available as customized DVDs through the CustomFlix Labs Create Your Own DVD (CYOD) program. Now fans can create personalized DVDs of their favorite moments to relive anytime and receive them within days of ordering on Amazon.com.

"I am excited to be working with CustomFlix Labs to offer the series to a wider audience on Amazon.com," said Jon Favreau, host and producer of "Dinner for Five." "I used the CYOD program to make a DVD of my most memorable moments, that they're calling 'Favreau's Favorites.' Now fans of the show can watch whatever they want, whether it's the entire series, a complete season, single episodes, my favorite moments, or a compilation DVD of segments they choose."

"We're pleased to be working with Jon Favreau to make the 'Dinner for Five' series broadly available to his fans," said Dana LoPiccolo-Giles, co-founder and managing director of CustomFlix Labs. "'Dinner for Five' is perfect for on-demand DVD distribution because customers can now get this groundbreaking series when they want and how they want it, through a variety of customized DVD options."

Favreau, also known for writing and starring in "Swingers" as well as directing "Made", "Elf" and the upcoming film "Iron Man"- created and hosted "Dinner for Five," a series in which well-known Hollywood celebrities from TV, film and music, including Alec Baldwin, Will Ferrell, Jennifer Garner and Ray Romano dish on Hollywood, recent projects, personal views, current events and more. Favreau is making the second, third and fourth seasons of "Dinner for Five," as well as his self-titled "Favreau's Favorites," available only on Amazon.com. Fans can also choose to purchase individual episodes of these seasons, or create their own DVD with up to 10 clips or 90 minutes of video, through the CustomFlix Labs CYOD program.

To purchase any of the "Dinner for Five" compilations, or to create your own customized DVD, please visit www.amazon.com/dinnerforfive. To learn more about the CustomFlix Labs DVD on Demand or CYOD services, please visit https://www.customflix.com.

About CustomFlix
CustomFlix Labs is a DBA of On-Demand Publishing LLC, a subsidiary of Amazon.com Inc., (NASDAQ AMZN). CustomFlix Labs is the leader in manufacture on demand services for independent and enterprise media content owners. Founded in 2002 with the mission of profitably connecting content owners to a worldwide audience, CustomFlix Labs now offers professional digitization into the Future-Proof Archive service, inventory-free physical media distribution via both CD on Demand and DVD on Demand, as well as video downloads through Amazon.com's Unbox digital download service.

About Amazon.com
Amazon.com, Inc. (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

Media Contacts:

For CustomFlix
E-Mail: pr@createspace.com

For Amazon.com
Amazon Media Hotline
Phone: 206.266.7180

For Fairview Entertainment
Ina Treciokas
Phone: 323.822.4831
E-Mail: ITreciokas@id-pr.com