News Releases

CustomFlix Labs changes its name to CreateSpace

SCOTTS VALLEY, Calif. – August 3, 2007 – CustomFlix Labs, part of the Amazon.com, Inc. group of companies (NASDAQ: AMZN), today announced it has changed its name to CreateSpace. The new name represents the company's expanded mission to provide a range of on-demand, self-publishing offerings to independent content creators.

"Since we've expanded our mission and launched several new services, we've outgrown the CustomFlix name," said Dana LoPiccolo-Giles, co-founder and managing director of CreateSpace. "CreateSpace is a reflection of our new direction and commitment to addressing the self-publishing needs of the larger indie community."

For more information on CreateSpace and its on-demand self-publishing services, please visit www.createspace.com.

About CreateSpace
CreateSpace is a DBA of On-Demand Publishing LLC, a subsidiary of Amazon.com Inc. (NASDAQ AMZN). A leader in manufacture-on-demand services for independent creative content owners, CreateSpace was originally founded as CustomFlix Labs, Inc. in 2002 and acquired by Amazon.com Inc. in 2005. The company's mission is to profitably connect its members to a worldwide audience through multiple channels, including Amazon.com. CreateSpace provides inventory-free, physical distribution of CDs and DVDs on Demand, and video downloads via Amazon Unbox.

About Amazon.com
Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

Media Contacts:

For CustomFlix
E-Mail: pr@createspace.com

For Amazon.com
Amazon Media Hotline
Phone: 206.266.7180