Case Studies

How Networks, Studios, and Top Talent Use Disc On-Demand

 

Jersey Shore: Fast to Market

Opportunity: Hugely popular MTV reality series released immediately after the end of the Season 1 finale airing.

Solution: Through CreateSpace’s Disc on-Demand program, MTV released their highest ever rated series EXCLUSIVELY through Disc on Demand in a multi-disc collection pre-orders available during the shows’ final episode airing. MTV promoted the DVD’s availability on air and on line during and after the finale, and marathon re-airings.

Results: Jersey Shore: UNCENSORED Season 1 reached #2 in overall Amazon DVD sales the week of release and has prompted a wide retail release distributed by Paramount Home Entertainment.

CNN: Fast to Market

Opportunity:
CNN documentaries premier with significant marketing support and consumer awareness but, are there additional ways to monetize their video content through DVD sales that are timely and don’t require large investments in risky inventory?

Solution:
Through CreateSpace’s Disc On-Demand program, CNN releases titles within days of airing, and begins capturing pre-orders even before a program’s airdate, thus converting awareness into sales. CNN promotes DVD sales through on-air call-outs during the television premieres, along with newspaper ads.

Results:
Black in America was the number one selling CreateSpace DVD the month it was released and The Inauguration of Barack Obama launched with thousands of pre-orders.

Warner Home Video: Archive Collection

Opportunity:
Warner Home Video has a deep catalog of classic films, many never before available on Home Video. With limited shelf space in retail stores, a traditional plan didn’t make sense.

Solution:
CreateSpace allows Warner to continue to release hundreds of never-before-available classics and reach a vast audience of classic film fans.

Results:
Warner continues to release 20-30 new titles each month to the delight of film fans everywhere.

Dr. Horrible: Web Content on DVD

Opportunity:
Web series Dr. Horrible had huge success with online downloads. The show’s creator, Joss Whedon (Buffy, Firefly, Serenity), wanted to expand that success to DVD and add new, never before seen exclusive features. No traditional distributor could promise availability sooner than six months out.

Solution:
Dr. Horrible released within weeks of delivery of assets, and launched with tens of thousands of pre-orders allowing Joss to react to the market demand in weeks not months.

Results:
Dr. Horrible reached #2 in the DVD store on Amazon.com and #1 on the DVD store on Amazon.ca (Canada).

Selling Entire Archives: The National Archives Initiative

Opportunity:
The National Archives has thousands of archival films in its vaults, but access to this content is limited to serious filmmakers who can travel to Washington DC or pay high fees for digibeta copies. The National Archives wanted to make these titles available more broadly.

Solution:
Using CreateSpace’s digitization services, National Archives has made over 1,500 titles available. They use an art template to create custom covers for thousands of titles.

Results:
National Archives ranks in the top 20 content providers for Disc On-Demand in terms of sales. Customers love the selection and sales are brisk.