News Releases

Team Marketing Uses CreateSpace DVD on Demand Technology to Bring Broad Selection of New and Vintage Sports Content to Fans Team Marketing to make 2010 Daytona 500, classic NASCAR Sprint Cup Series races and 2010 college championship football games available on DVD for the first time via CreateSpace

CHARLESTON, S.C. – February 12, 2010 – CreateSpace, part of the Amazon.com, Inc. (NASDAQ: AMZN) group of companies, and Team Marketing today announced the DVD release of the 2010 Daytona 500, along with classic NASCAR Sprint Cup Series races and the recently broadcast 2009-2010 BCS Bowl Championship Series all through CreateSpace DVD on Demand.

The CreateSpace DVD on Demand platform provides a low-risk, highly cost-effective and inventory-free means of releasing a large selection of Team Marketing's library of sporting events. In addition, CreateSpace's fast-to-market DVD distribution capability makes it possible for fans to order from Amazon.com a DVD copy of a sporting event on the day of the event and have it in their hands in a matter of days, versus weeks for traditional DVD distribution methods.

"Our unique DVD on Demand platform allows us to make a wide range of top sports content available on DVD to a broad base of consumers rapidly and inexpensively," said Dana LoPiccolo-Giles, managing director, CreateSpace. "We are happy to join with Team Marketing to give fans access to DVDs of exciting sporting events as soon as they happen, and collectable content from more than five decades of NASCAR racing."

"Team Marketing is not only able to expand the selection of NASCAR titles available to our customers, but our new relationship with CreateSpace ensures our titles remain in-stock when customers order," said Clayton Nichols, vice president, Team Marketing. "Making the titles available on-demand allows us to not only give new life to classic sports content, but also to get a sporting event DVD to a customer while it's still a hot topic at the water cooler."

The NASCAR DVD series, now available for pre-order, will excite sports fans with full races available for the first time on DVD, some showcasing historic footage dating as far back as the 1960s. Compiled from the races NASCAR fans consider watershed events for the sport, some of the series' key racing moments include the first television broadcast of the Daytona 500, Dale Earnhardt's historic victory over Bobby Labonte during NASCAR's 50th season and Jeff Gordon's becoming the youngest driver to win Daytona.

College football fans can now collect their favorite Bowl games from the 2009-2010 season via CreateSpace DVD on Demand technology—all without commercial interruption. Games include the 2010 Citi BCS National Championship, where the Alabama Crimson Tide topped the Texas Longhorns; 2010 AT&T Cotton Bowl Classic, during which the Ole Miss Rebels used a second-half rally to win the game against the Oklahoma State Cowboys; and the 2010 Allstate Sugar Bowl, where Gators quarterback Tim Tebow led Florida to victory over the Cincinnati Bearcats. All of these games are available on Amazon.com and include special bonus features, making them a great addition to any sports aficionado's collection.

To learn more about the CreateSpace Disc on-Demand technology, visit www.createspace.com.

About CreateSpace
CreateSpace is a leader in manufacture on-demand services for independent content creators, publishers, film studios and music labels. CreateSpace provides inventory-free, physical distribution of Books, CDs and DVDs on-Demand, music downloads via Amazon MP3 and video downloads via Amazon Video On Demand. CreateSpace is a brand of On-Demand Publishing LLC, a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN).

About Team Marketing
Team Marketing, headquartered in Owensboro, Kentucky, is a recognized leader in the home entertainment industry for providing wholesale pricing to retailers for sports related DVDs. Our exclusive line of Collegiate and NASCAR DVDs, and partnership and distribution agreements with all the major studios in the entertainment industry, has enabled Team Marketing to become the destination point for retailers for buying sports related DVDs.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


MEDIA CONTACTS:

For CreateSpace
Amanda Wilson
amandasu@createspace.com

For Amazon.com
Amazon Media Hotline
206-266-7180

For Team Marketing
Clayton Nichols
claytonn@wwvw.com