News Releases

MTV Chooses CreateSpace DVD on Demand to Exclusively Debut Hit Series Jersey Shore on DVD Now Available, Jersey Shore UNCENSORED: Season One Features Nine Episodes, Deleted Scenes, Reunion Special and More

CHARLESTON, S.C. – Feb. 23, 2010 – CreateSpace, part of the Amazon.com, Inc. (NASDAQ: AMZN) group of companies, and MTV today announced the exclusive DVD release of pop culture hit Jersey Shore UNCENSORED: Season One via CreateSpace's DVD on Demand technology. In addition to all nine episodes of the top-rated reality series, the debut DVD will offer special features, including: uncensored episodes, the hit reunion special, tips from Snooki, The Situation and a Jersey Shore makeover with Michael Cera.

Using the CreateSpace DVD on Demand platform, networks such as MTV can distribute a wide range of content and get it to market faster than traditional methods of DVD distribution. The innovative, cost-effective and green-minded solution allows networks to avoid estimating market demand and missed sales due to stock-outs on popular content during peak demand. CreateSpace is the perfect solution for major networks' most buzz-worthy content, as titles can be manufactured in response to customer demand, meaning it will always be in-stock and available for expedited shipping to fans. CreateSpace enables organizations like MTV to distribute their titles on-demand on Amazon.com and other channels, including Amazon Video On Demand.

"CreateSpace's on-demand distribution platform is a cutting-edge, high-quality and fast-to-market technology, making it an ideal choice for studios like MTV and their most popular content," said Dana LoPiccolo-Giles, managing director, CreateSpace. "We are excited that MTV has chosen CreateSpace as the exclusive vehicle for releasing Jersey Shore, one of its most-watched series, on DVD."

"Jersey Shore has become a pop culture phenomenon whose success is due in large part to the die-hard viewers who tuned in weekly to the first season," said Lisa Silfen, senior vice president of program enterprise, MTV. "Collaborating with CreateSpace to provide fans with the official Season One DVD is a great way to get them the product quickly and efficiently—they can now relive every fist pump and GTL reference like it's the very first time."

Jersey Shore UNCENSORED: Season One reveals the often surprising and hilarious hijinks of eight young adults who share a shore house in Seaside Heights, New Jersey—a popular East Coast summer hot spot. Fights ensue and love triangles are formed, as the cast juggles their work schedule and takes advantage of the Jersey Shore's nightlife scene. Beyond the tanning, muscles and fist pumping, viewers learn there is more to this cast as they form a loyalty and bond that will last beyond their months partying at the shore. Jersey Shore was the number one original cable series among 12 to 34 year-old viewers in January and the season one finale broke series records, delivering a 4.8 rating and top ranking for the day across all television competition in the 12-34 demographic. The series posted marked growth all season long, with the finale audience more than triple the show's debut.

To learn more about the CreateSpace DVD on Demand technology, visit www.createspace.com. To learn more about MTV's Jersey Shore, log onto JerseyShore.MTV.com.

About CreateSpace
CreateSpace is a leader in manufacture on-demand services for independent content creators, publishers, film studios and music labels. CreateSpace provides inventory-free, physical distribution of Books, CDs and DVDs on-Demand, music downloads via Amazon MP3 and video downloads via Amazon Video On Demand. CreateSpace is a brand of On-Demand Publishing LLC, a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN).

About MTV
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries—giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space—delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in… www.mtvpress.com.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


MEDIA CONTACTS:

For CreateSpace
Amanda Wilson
amandasu@createspace.com

For Amazon.com
Amazon Media Hotline
206-266-7180

For MTV
Noelle Llewellyn
212-846-7166
Noelle.Llewellyn@mtvstaff.com