News Releases

CreateSpace Passes 2-Million Title Milestone Recent Enhancements, Innovations and Changes Make It Easier than Ever for Indie and Enterprise Members to Sell Their Work to the Widest Possible Audience

CHARLESTON, S.C. – May 24, 2010 – From major publishing houses to independent authors, more and more people are able to reach broad audiences through the CreateSpace platform. CreateSpace, part of the Amazon.com, Inc. (NASDAQ: AMZN) group of companies, today announced an exciting milestone: more than 2 million book, DVD and CD titles have now been made available through the innovative full-service and do-it-yourself creative platform. These titles are made on-demand when customers order them and are continuously available on Amazon.com and other channels. With the recent launch of its Expanded Distribution Channel, a strong member community and a comprehensive suite of free tools and fee-based services, CreateSpace provides the most comprehensive solution for content owners who want to distribute their books, DVDs and CDs without inventory.

Using the CreateSpace DVD on Demand platform, networks such as MTV can distribute a wide range of content and get it to market faster than traditional methods of DVD distribution. The innovative, cost-effective and green-minded solution allows networks to avoid estimating market demand and missed sales due to stock-outs on popular content during peak demand. CreateSpace is the perfect solution for major networks' most buzz-worthy content, as titles can be manufactured in response to customer demand, meaning it will always be in-stock and available for expedited shipping to fans. CreateSpace enables organizations like MTV to distribute their titles on-demand on Amazon.com and other channels, including Amazon Video On Demand.

"This milestone of success for CreateSpace demonstrates the significant growth of our business and the on-demand industry," said Dana LoPiccolo-Giles, managing director, CreateSpace. "With all the recent advances in our technology and services, CreateSpace is the ideal solution for publishers to make their entire catalogs available on-demand, and for authors to distribute their creative work with as little or as much support as they need."

CreateSpace is a low-risk, cost-effective and inventory-free solution for book publishers, film studios and music labels, as well as authors, filmmakers and musicians to release high-quality creative content across all genres and subjects. The sizable and rapidly expanding range of books, DVDs and CDs - now in excess of 2 million titles - exemplifies how quickly on-demand production and distribution are being adopted by both independent content creators and large media companies alike. Many publishers, including Springer Science+Business Media, are transitioning their entire catalogs to a completely inventory-free model with CreateSpace, saving them the time and economic investment associated with shipping and stocking inventory.

"We see CreateSpace as the next logical step in the future of book publishing and is aligned with Springer's goal to bring our content closer to our customers," said Syed Hasan, President of Sales for the Americas, Springer Science+Business Media. "This inventory-free print on-demand distribution model ensures that all of our titles are always available to consumers, while providing us with clear economic advantages by making inventory and shipping costs a thing of the past."

Today, independent content creators have more options than ever for fine-tuning, distributing and marketing their work, and many are choosing to take advantage of CreateSpace's unique benefits. From idea to creation to marketing, CreateSpace offers a variety of both free and fee-based publishing solutions - including Preview, Community, custom design and marketing services - to enhance creative development and suit individual members' unique needs.

"CreateSpace was the obvious choice after I researched several avenues of publishing," said Sheryl Matthys, author of "Leashes and Lovers: What Your Dog Can Teach You About Love, Life, and Happiness." "It's easy to upload your materials and make your book available for sale in no time, and the customer service is amazing. CreateSpace makes dreams come true for authors like me."

Through recent platform advances and enhanced offerings, CreateSpace has become an even more compelling solution for both media companies and independent content creators looking to make their work available to the broadest possible audience. Some of CreateSpace's most noteworthy milestones include:

  • Expanded Distribution: In addition to distribution on Amazon.com and customizable eStores, CreateSpace's recently launched Expanded Distribution Channel (EDC) allows members to distribute their books to thousands of outlets - including retailers, bookstores, libraries and academic institutions.
  • Robust Services: CreateSpace introduced a variety of fee-based editing, design and marketing service options, providing more opportunities for members to receive support for their work, no matter what their individual needs or level of experience. An example of an innovative offering is CreateSpace's recently introduced Video Book Trailer service, which enables members to showcase their books through various online communities with a professional and compelling video preview of their work. CreateSpace also continues to add free online tools like Cover Creator and Preview.
  • Phone Support: CreateSpace began offering enhanced customer service through the introduction of click-to-call phone support for all members. During business hours, members can immediately speak to a member services representative by requesting a phone call from their member accounts.
  • Community Enhancements: Today, CreateSpace members have more opportunities to connect than ever before due to the CreateSpace Community. Recent enhancements to Community include members' ability to create and update their own blogs and network with other creators via the Friend tool. In addition, members now have access to a special Resources section, where they can learn about the industry and receive helpful tips through blogs and articles.

To learn more about the CreateSpace platform, self-publishing and manufacturing on-demand, visit www.createspace.com.

About CreateSpace
CreateSpace is a leader in manufacture on-demand services for independent content creators, publishers, film studios and music labels. CreateSpace provides inventory-free, physical distribution of Books, CDs and DVDs on-Demand, music downloads via Amazon MP3 and video downloads via Amazon Video On Demand. CreateSpace is a brand of On-Demand Publishing LLC, a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN).

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


MEDIA CONTACTS:

For CreateSpace
Amanda Wilson
amandasu@createspace.com

For Amazon.com
Amazon Media Hotline
206-266-7180