News Releases

Established Fitness Distributors and Indie Entrepreneurs Choose CreateSpace DVD on-Demand to Make Content Available to Broad Audiences Anchor Bay Entertainment, Exercise TV, Gaiam, Inc. and independent producers use innovative CreateSpace platform for low-cost, low-risk distribution

CHARLESTON, S.C. – July 16, 2010 – CreateSpace, part of the Amazon.com, Inc. (NASDAQ: AMZN) group of companies, has joined with top names in fitness programming - Anchor Bay Entertainment, Exercise TV and Gaiam, Inc. - to make in-demand DVDs from today's most popular exercise programs, personalities and trainers available to an even broader consumer base. In addition, independent fitness experts are offering a wide range of titles to customers using the CreateSpace platform, a one-stop shop for exercise entrepreneurs to develop and distribute their content directly to consumers at Amazon.com and through other channels.

The latest fitness content made available through CreateSpace features big-name brands and titles such as "The Firm: Bootcamp 3 in 1 Mix" and "Cardio Burn Kickbox" from Gaiam, "Leslie Sansone: Start! Walking at Home - 1&2 Mile Walk" and "Leslie Sansone: Start! Walking at Home - 3 Mile Walk" from Exercise TV, as well as "Crunch: Cardio Go Go Dance" and "Pick Your Level: Fat to Firm Fast" from Anchor Bay Entertainment.

CreateSpace DVD on-Demand is the ideal solution for distributors in the booming fitness category to deliver a vast array of content to customers. From extensive libraries and celebrity workout series to independently created and produced releases, CreateSpace DVD on-Demand is a low-risk, cost-effective and inventory-free solution that enables content providers to make their titles readily available for purchase.

"CreateSpace DVD on-Demand gives leading distributors and independent creators alike an efficient and economical platform for bringing fitness DVDs to consumers nationwide, ensuring they reach wide audiences without the high costs, risks and challenges associated with stocking and shipping physical inventory," said Dana LoPiccolo-Giles, managing director, CreateSpace.

In addition to working with established fitness content providers, CreateSpace has helped fitness entrepreneurs offer a growing selection of independent fitness titles. Among the popular DVDs independently created and produced by CreateSpace members are: "You On a Diet Workout" and "Fit Pack" from celebrity trainer Joel Harper, who has since been featured on "The Oprah Winfrey Show" and "The Dr. Oz Show," and "Complete Prenatal Vinyasa Yoga & Short Forms" a two-DVD set from Jennifer Wolfe. Wolfe, a yoga instructor and childbirth educator, effectively carved out her own niche in the prenatal yoga category. Her "Prenatal Vinyasa Yoga" DVD was named one of the "Best Prenatal DVDs" by Pregnancy magazine.

"Even though I didn't have a traditional distributor, with CreateSpace, I feel I was able to be as visible as the people who get distribution through larger agencies," said Wolfe. "Releasing my DVD through CreateSpace and the success I've seen since then has really helped to establish my credibility in the prenatal yoga world."

To learn more about CreateSpace DVD on Demand, visit www.createspace.com.


About Anchor Bay Entertainment
Anchor Bay Entertainment is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature films, children's entertainment, fitness, TV series, documentaries, anime and other filmed entertainment on DVD and Blu-ray formats. It is the exclusive distributor in the U.S. of the theatrical titles from Overture Films. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has offices in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media (www.starzmedia.com) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Capital Group.

About ExerciseTV
ExerciseTV is a leading digital fitness network available in 38 million homes as free video-on-demand through Comcast, Time Warner Cable, Cox Communications, Bresnan Communications, Verizon FIOS and AT&T. Online at www.ExerciseTV.tv, users will find fitness videos, workout plans and healthy lifestyle and exercise tips. ExerciseTV was founded by Jake Steinfeld of "Body by Jake," and is managed by Comcast Corporation with New Balance Athletic Shoe, Inc. and Time Warner Cable acting as additional equity partners.

About Gaiam
Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle media and fitness accessories, with a 67,000 door retail distribution network, over 12,000 store within stores, a digital distribution platform and more than 8 million direct customers. With dominant share of the fitness and wellness market, Gaiam is dedicated to providing solutions for the many facets of healthy, eco-conscious living. The company's commitment to quality, coupled with a forward-thinking approach to merchandising and distribution, has allowed it to dominate the health and wellness category with celebrity talent Marisa Tomei, Valerie Bertinelli and Trudie Styler and fitness sensations Bob Greene, Rodney Yee, Mari Winsor and The Firm. In addition, the company releases non-theatrical programming focused on family entertainment under its exclusive licensing agreement with Discovery Communications and other licensing partners. For more information about Gaiam, please visit www.gaiam.com or call 1.800.869.3603.

About CreateSpace
CreateSpace is a leader in manufacture on-demand services for independent content creators, publishers, film studios and music labels. CreateSpace provides inventory-free, physical distribution of Books, CDs and DVDs on-Demand, music downloads via Amazon MP3 and video downloads via Amazon Video On Demand. CreateSpace is a brand of On-Demand Publishing LLC, a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN).

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


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Alison Grand
Grand Communications
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Alison@grandcommunications.com