News Releases

Nickelodeon's Hit Preschool Series The Fresh Beat Band Available on DVD for the First Time Exclusively on Amazon.com, and Digitally on Amazon Instant Video First two seasons of the show will be made available on Amazon.com through Amazon's CreateSpace on Demand service

SEATTLE and NEW YORK - March 6, 2012 - CreateSpace, an Amazon.com, Inc. (NASDAQ: AMZN) company, and Nickelodeon today announced that the first two seasons of The Fresh Beat Band, the hit live-action preschool music series, are available on DVD for the first time exclusively on Amazon.com. The Fresh Beat Band new releases will be available to fans on Amazon.com starting today, and are available digitally on Amazon Instant Video. The first season is also available on Prime Instant Video, which is a benefit for paid Amazon Prime members who get unlimited, commercial-free, instant access to more than 15,000 movies and TV shows.

"The Fresh Beat Band has been a big hit on TV with preschoolers and their families, so we’re excited to join with Nickelodeon to bring the popular series to DVD and Amazon Instant Video for the first time,” said Brad Beale, director of digital video content acquisition for Amazon. “We work very hard to continuously grow the selection of content that we offer Amazon customers, and Amazon’s CreateSpace on Demand service gives fans a quick and cost-effective way to add The Fresh Beat Band to their personal collections."

"The Fresh Beat Band has a tremendous following among kids and we are excited to bring the first two seasons of the series to families through Amazon.com and Amazon Instant Video," said Sherice Torres, SVP, Nickelodeon DVD, DTO, and Video Games.

The Fresh Beat Band centers on four best friends - Kiki (Yvette Gonzalez-Nacer), Shout (Thomas Hobson), Marina (Tara Perry) and Twist (Jon Beavers)—in a band who love to sing and dance. Kids are introduced to the fundamentals of music such as melody, rhythm, tempo and performance styles. Viewers also learn the importance of friendship, working together in a positive way and respecting each other's differences.

The Fresh Beat Band recently kicked off their first-ever sold out nationwide concert tour and released their chart-topping first soundtrack, The Fresh Beat Band: Music from the Hit TV Show, available now in the Amazon MP3 Store. Both the soundtrack and the tour showcases the Fresh Beats most popular songs including, "Here We Go," "A Friend Like You" and "Just Like A Rockstar." Additionally, 2K Play and Nickelodeon recently released Nickelodeon Dance for the Wii™ System and Kinect™ for Xbox 360®. It's the first kids dance game to feature characters and music from several popular Nickelodeon preschool series, including The Fresh Beat Band.

Amazon's CreateSpace on Demand service allows Nickelodeon to quickly and efficiently make its most popular content widely available on DVD. Because titles are manufactured only in response to customer demand, they are never out-of-stock. Content can be distributed through Amazon.com and other channels, including Amazon Instant Video. Amazon Instant Video is a streaming video service that provides more than 100,000 titles, including new release movies, TV shows the day after they air, as well as contemporary and classic videos in SD and HD.

For more information about Amazon’s CreateSpace on Demand service, visit www.createspace.com. For more information on Amazon Instant Video, visit www.amazon.com/aiv.


About Nickelodeon
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

About CreateSpace
CreateSpace seeks to be the world’s easiest and most comprehensive independent publishing platform for writers, filmmakers and musicians. The company is the leading provider of independent publishing tools that enable content creators to produce, polish, publish and distribute their work to customers around the world. CreateSpace offers industry-leading royalty rates, broad distribution to thousands of sales channels, an engaged peer community and complete creative control while content creators continue to own the rights to their books. CreateSpace is also a leader in manufacture on-demand for Books, CDs and DVDs maintaining "in-stock" availability for titles without inventory risk. CreateSpace is a brand of On-Demand Publishing LLC, a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN).

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

MEDIA CONTACTS:

For Nickelodeon
Kim Mandara, Corporate Communications
212-846-7404, kim.mandara@mtvn.com

For CreateSpace
Alison Grand, Grand Communications
212-584-1133, alison@grandcommunications.com
Gabrielle Torello, Grand Communications
201-678-2824, gabtpr@yahoo.com

For Amazon.com
Amazon Media Hotline
206-266-7180, www.amazon.com/pr