Jill Keto

Author / Entrepreneur, Don't Get Caught With Your Skirt Down

In May 2008, Jill Keto, a stiletto-wearing do-it-yourself zealot and entrepreneur since the age of 19, set out to write and publish one of the few books aimed at helping women through the current economic decline. With such a timely focus, Keto was in desperate need for a publishing platform that would offer a speedy turnaround - much quicker than the time it can take a traditional publisher to get a book to market.

After analyzing a number of options, Keto turned to CreateSpace, part of the Amazon.com group of companies and a leader in self-publishing and print on demand (POD) solutions to create "Don't Get Caught With Your Skirt Down: A Practical Girl's Recession Guide."

"CreateSpace enabled my book to be one of the first to market," said Keto. "'Don't Get Caught With Your Skirt Down' is focused on helping women through an economic recession. It's a vital, timely topic that could not have been pushed through a traditional publisher fast enough."

Don't Get Caught With Your Skirt Down
Seattle author pens recession guide for women
Play Video Watch Jill Keto's story on NBC King5, Seattle, WA

With the help of CreateSpace's streamlined self-publishing process, Keto was able to write and produce her 281-page book in a matter of four months. Now, the book is available for sale to millions of Amazon.com customers.

In addition to capitalizing on the quick turnaround time, Keto also doesn't have to worry about the potentially significant upfront risks associated with keeping pre-built inventory. With the CreateSpace POD model, no pre-built inventory is ever needed because CreateSpace manufactures books only after a customer places an order.

"The CreateSpace print pricing structure is affordable, the quality is high and I never have to worry about the dreaded 'out of stock' message, since CreateSpace print on demand ensures my book maintains in-stock availability," said Keto.

Since going live on Amazon.com in August 2008, Keto's book and advice has already impacted a number of lives. Keto happily shares how two families avoided losing their homes by following her advice: "Two mothers took my advice to heart and were able to save their families' homes by negotiating with their banks to get their mortgage payments down," said Keto. "It feels great to help people, and I wouldn't already be making a difference without the help from CreateSpace."

CreateSpace also allows Keto to easily make updates to her book as the dynamic economy shifts since digital POD files can be altered by content owners at any time.

"As key changes happen in the economy, I can address them by providing revisions of the book easily and quickly through CreateSpace," said Keto. "CreateSpace truly is revolutionizing the book industry."

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