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369 Posts tagged with the marketing tag
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Why the Writing Journey Is Just Like Skiing - The Creative Penn

It's time to get off the bunny slopes. 

                           

How to Sell More Books to the Right Target Audience - The Future of Ink

When you're trying to find a target audience, picture one ideal reader.      

 

Film

                                                        

Filmmaking in Virtual Reality - Digital Production ME

Is virtual gaming the future of filmmaking?    

                                          

Filmmaking As Your Small Business - Filmmaking Stuff

How hard is it to turn your film into a small business?  

                                                                                                                                              

Music

 

How to Maintain a Guitar - Guitar Lessons and Equipment

If your guitar isn't kept in a hard case, chances are it needs some maintenance.

 

Filter It Out! - Audio Fanzine

Do you know your subtractive synthesis?   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - December 5, 2014

Weekly News Roundup - November 28, 2014

1,142 Views 0 Comments Permalink Tags: self_publishing, marketing, music, filmmaking, movies, writers, readers, publishing, writing, films, promotions, musicians, filmmakers, social_media, target_audience, filmmaking_tips
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Your Facebook Fan Page - Author Culture

Ever wonder why you need an author fan page on Facebook?

                           

If Your Book Isn't Selling, Do the Hokey Pokey - Color Your Life Published

Can the hokey pokey be the secret to selling more books?      

 

Film

                                                        

How We Got to Now: Measuring Sound - Filmmaker IQ

How to manage the sounds of a city during shooting on-location scenes.    

                                          

Top 10 Most Effective Editing Moments of All Time - Filmmaking.net

Editing is the unsung hero of filmmaking.  

                                                                                                                                              

Music

 

Thursday Therapy (for Musicians) - Musicgoat.com

Singer/songwriter Cynthia Brando shares her experiences in the music industry.

 

How to Write a Song - Guitar Coach Magazine

Which comes first, the melody or the lyrics?   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- November 28, 2014

Weekly News Roundup- November 21, 2014

1,365 Views 0 Comments Permalink Tags: authors, marketing, selling, music, author, movies, facebook, films, promotions, social, musicians, filmmakers, lyrics, songwriting, social_media, writing_advice, film_editing, music_industry
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Years ago in my life as a trainer for a piece of hardware used in the broadcasting industry, I was invited to the headquarters of the developer and manufacturer to get a pre-release rundown of the latest version of their product. They took the visiting trainers on a tour of their outrageously cool facility. Everything was modern and in pristine condition until we got to the engineering department. It was a mess. Computers and machines of various types were gutted and laid open like a macabre butcher shop for electronics. What were they doing?

 

They were reverse engineering the leading product in their field. They didn't want to reinvent the technology. They wanted to make it better, but they needed a reference point.

 

When you are developing a marketing strategy for your book, you should take the same approach. There's no reason to take a complete stab in the dark when there are millions of examples out there to be reverse engineered. Where do you start? Start with you.

 

What do I mean? Well, I'm guessing you've purchased a book before. Answer the question why you bought it, and you've reverse engineered a sale. You may discover that a friend told you about the book. Ask your friend why they bought the book. Keep chasing the sale down until you can build a profile of a sale. Once you see how a sale is more or less built, you get a better understanding of how the market works, and you'll be able to develop a marketing strategy that will be much more effective than blindly trying ideas.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Host Your Own Webinar

Elements of the Author Brand

4,524 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, author, sales, social_media, marketing_ideas, marketing_strategy, marekting_tip
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Book Launch Sponsors

Posted by CreateSpaceBlogger Nov 24, 2014

Having attended my first major book launch party as a guest, I left the event with the prevailing thought, “That cost a lot of money.” For me, I would even call it prohibitively expensive. I just don’t have that kind of expendable cash. So, what is a guy like me to do?

 

Why not find sponsors for your book launch? I’m of the opinion you don’t even have to have a strong author brand to attract sponsors. You simply have to have a solid plan for the event. If you explain the nature of your launch, which is to spark a viral marketing campaign, and you outline how you’re going to achieve such a goal, getting sponsors may be a relatively painless process.

 

First, you want to stress that pictures and video will be uploaded by you and guests attending your book launch. Beyond the people in the photos and videos, the background will be included in these shots. Signage can be included in the background. The author bio and book description you hand out at the event can include information about the corporate sponsors that helped finance the event. Email notices, social media updates, and even direct mailings prior to the event can include information about the sponsors. In addition, you want to stress to any prospective sponsor that you will be putting out a big push to have the media in attendance at your book launch.

 

Does this commercialize your book launch? Yes, without question, but let’s face it, that’s exactly what you want your book launch to be - a commercial. You can choose your sponsors carefully and give your event an air of class, but make sure the sponsor is appropriate for your book’s theme and genre.

 

Finding sponsors for you book launch event could be the perfect solution to funding a marketing strategy that has the potential of gaining you invaluable exposure.

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Book Marketing Tip: Be Resourceful

Go Big

1,767 Views 0 Comments Permalink Tags: books, authors, marketing, selling, book, self-publishing, book_promotion, book_launch, book_party
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

What I Wish Someone Had Taught Me about Marketing before I Published My First Book - Michael Hyatt

Don't leave the marketing to somebody else.

                           

How to Write Faster, Better and Love What You Do - The Publishing Profits Podcast Show

Bestselling author Rachel Aaron gives her secrets for increasing output without sacrificing quality.      

 

Film

                                                        

Seven Things to Consider before Launching Your Web Series - Indiewire

Critical key ingredients for your web series.    

                                          

The 7 Filmmaking Blogs You Should Be Reading & Bookmarking Today - Noam Kroll

Filmmaker Noam Kroll identifies his favorite blogs dedicated to the craft of filmmaking.  

                                                                                                                                              

Music

 

Five Steps for Successfully Crowdfunding a Gig - Musicgoat.com

There are now crowdfunding sites for bands to raise money for gigs.

 

Ten Electronic Music Production Techniques and Strategies to Improve Your Sound - Renegade Producer

How to make your mixes sound more professional.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- November 14, 2014

Weekly News Roundup- November 7, 2014

1,157 Views 0 Comments Permalink Tags: authors, marketing, music, website, filmmaking, self-publishing, promotion, writers, first_book, writing, book_marketing, musicians, writing_tips, music_production
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Ten Benefits of Guest Blogging You Can't Get on Your Own Blog - Color Your Life Published

Expand your brand and build your credibility through guest blogging.

                           

Quick Tip: Build Relationships with Reviewers Well before Your Book Launch - All Indie Writers

Don't wait until the last minute to line up those reviews.      

 

Film

                                                        

Insider Insights on Indie Filmmaking: Selling Your Film and Wrapping Up - Bleeding Cool

The final installment of a 28-part series on indie filmmaking.    

                                          

No Budget Filmmaking: Rise of the Backyard Indie - Filmmaking Stuff

Tips on how to catch the indie filmmaking wave.  

                                                                                                                                              

Music

 

Singing While Old: How Vintage Voices Can "Rock" - Judy Rodman

As you grow older you may lose some vocal ability, but you may actually be able to sing better.

 

How to Build a Fan Base from Scratch - Bob Baker's TheBuzzFactor.com

What do you do if you are just starting out?  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- November 7, 2014

Weekly News Roundup- October 31, 2014

1,163 Views 0 Comments Permalink Tags: authors, marketing, music, filmmaking, budget, signing, author, self-publishing, promotion, movies, blogging, publishing, reviewers, musicians, voice, fan_base
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How to Create the Perfect Website: Where to Put Your Buy Button - Marketing Tips for Authors

Why are you hiding your "buy now" button?

                           

The Easiest Way to Write a Book - ASHLY LORENZANA

Work smarter, not harder.      

 

Film

                                                        

Independent Filmmaking - Can I? Should I? Am I Good Enough? - NoHo

Shut out the doubt and make your film.    

                                          

How to Find Great Child Actors - The Top 3 Things I Learned - Projector Films

One filmmaker describes her process for finding the right child actors.  

                                                                                                                                              

Music

 

Advertising Your Music - Music Consultant

Online media buyer Pedram Nikfarjam dishes out his best practices for advertising your music.

 

Nine Steps to Setting Up Your Music Career like a Business - musicgoat.com

You're more than a musician, you're a music entrepreneur.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- October 31, 2014

Weekly News Roundup- October 24, 2014

1,162 Views 0 Comments Permalink Tags: self_publishing, marketing, music, website, self-publishing, promotion, advertising, movies, writing, acting, musicians, social_media, independent_film, music_industry
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I live near downtown Brooklyn, where sidewalks are lined to the gills with what can best be described as "random stuff" for sale. On any given stroll one can find an array of sunglasses, fruit, CDs, jewelry, clothing, cell phone cases, skin creams, and last but not least, books.

 

Yes, books!

 

New and used. Fiction and non-fiction. Cookbooks, travel books, children's books, novels, the list goes on and on and on.

 

Books!

 

Seeing all those card tables buckling under the weight of the reading material perched upon them has recently got me thinking. Wouldn't it be cool if an author set up a table and sold his or her own books? Granted, doing this would require figuring out the local permit situation - I would hate for one of my blog readers to get arrested! It would also take some thick skin given how many people rush by street vendors without so much as a glance. But I still think it's a cool idea. If I saw an author sitting at a table with a stack of his or her own books, and the signage clearly stated the seller's authorship, I think I would stop and buy one just to applaud the author's gumption. I often do the same thing with little kids selling lemonade or cookies, as I imagine many of you reading this do as well. You have to give it up for people who take initiative like that, no matter what age.

 

If you try my card table idea, I suggest picking up a couple of bookstands at a craft store (or online) to help with the display. It may be a table in the street, but that doesn't mean it can't look classy!

 

-Maria

 

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, Chocolate for Two, Cassidy Lane, and Katwalk. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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Another Example of Smart Marketing

Marketing Tip: Choose Your Book's Title Wisely

4,422 Views 4 Comments Permalink Tags: self_publishing, marketing, author, writing, promotions
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Book descriptions can be an effective marketing tool, but they can also be tricky. Here are three keys to writing a good one:

 

  1. Show, don't tell: Much like an online-dating profile, if you toot your book's horn too much, it's a turnoff. If your book is funny, don't write, "This is a laugh-out-loud story!" Instead, write something funny to describe it. Another downside to the overselling approach is that if the reader doesn't laugh out loud when reading your book, he/she is going to feel cheated. (This unfortunately has happened to me several times, which is why I decided to write this post.)
  2. Don't go into too much detail: When I'm perusing potential books to read, I want to know what the story is about, period. I don't need to know all the details, or all the minor characters' names, or exactly how the book ends. None of that matters to me before I begin reading it. Plus, when my eyes start glazing over because there are simply too many words in one massive, overly descriptive paragraph, I question how good the writing in the actual book is, and I usually move on without making a purchase.
  3. Watch your grammar and spelling: As in the above example, if the book description is well written, I assume the book is well written. The reverse is also true, so make sure you don't have any grammar or spelling errors in your description.

 

There are literally millions of books out there competing for attention, so the description is a great way to entice potential readers to choose YOURS. It may be just a paragraph or two, but it's worth taking the time to make it shine.

 

-Maria

 

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, Chocolate for Two, Cassidy Lane, and Katwalk. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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How's Your Elevator Pitch?

Marketing Tip: Know When to Be Concise

11,239 Views 2 Comments Permalink Tags: self_publishing, authors, marketing, writing, promotions, book_description
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

                           

Why Authors Should Have a Newsletter - Marketing Tips for Authors

Having your own newsletter puts you in the driver?s seat.      

 

Film

                                                        

Learn How Joss Whedon Approaches Story, Writing & Directing in 10 Minutes - No Film School

Joss Whedon has proven he can craft a story for film.    

                                          

How Does a Director Know They Are Getting the Best Actor for the Role - Film Courage

How to avoid miscast actors playing the wrong role.  

                                                                                                                                              

Music

 

The War of Art: Resistance and the Music Producer - Renegade Producer

Do you know your unlived life?

 

The Most Important Step to Vocal Improvement - Judy Rodman

Find your weakness and turn it into a strength.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- October 10, 2014

Weekly News Roundup- October 3, 2014

391 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, music, filmmaking, film, author, promotion, movies, writing, book_marketing, promotions, directing, musicians, filmmakers, social_media, music_production, vocal_improvement
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If you think about it, an author brand can be broken down into three basic elements: visual, vocal and social. Knowing what these elements are can help you build a brand that is effective and consistent.

 

  1. Visual - This is where I use the clichéd but highly appropriate phrase, "people do judge a book by its cover." In this case, your author brand has many different covers to be judged. Whether it's your website design, blog layout, author photo, and even your actual book cover(s), readers will judge your level of professionalism based on how every element of your brand looks. Take the time to craft an image that not only represents you, but represents you as an author of the highest standards.
  2. Vocal - What you say and how you say it are crucial to your author brand. It's important that the content that populates your online platform is crafted as carefully as your books are crafted. Also keep in mind that the topics you decide to discuss become part of your brand identity. By all means, if you feel passionately about something, take to your platform and voice your opinion. But if the topic is controversial, be aware that you are opening yourself up to criticism. Criticism in and of itself isn't bad, but it can go badly if you handle it poorly.
  3. Social - How you interact with people is another pivotal element of your brand. Connecting with a reader is an excellent opportunity. You can develop a deeper relationship that will convert the reader into a fan who could be an enthusiastic member of your word-of-mouth army. When you take the time to socialize with your readers, you provide a big boost to your author brand.

 

You should make it a regular part of your routine to evaluate the visual, vocal and social building blocks of your author brand.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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The Elements of Crowdfunding

Testify!

3,535 Views 1 Comments Permalink Tags: authors, marketing, branding, social_media, author_brand, target_audience, author_tips, author_advice, social_maketing
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Five Moral Dilemmas That Make Characters (& Stories) Better - Writer's Digest

Without moral dilemmas, your character won't experience growth. 

                           

Six Tips for Writing Minor Characters - The Passive Voice

Minor characters do have a major impact on your story.       

 

Film

                                                        

How Movies Trick Your Brain into Empathizing with Characters - WIRED

Feeling a little schizophrenic? You might be watching a movie.    

                                          

The Minimalist Guide to Making a Movie - Filmmaking Stuff

You don't need to wait for the perfect moment to make a film. 

                                                                                                                                              

Music

 

Four Reasons You Should Sell Your Music by the Single - musicgoat.com

The release of singles may be back in a big way.

 

Niche Music Markets: How to Dominate Genres and Themes - Bob Baker's TheBuzzFactor.com

Sometimes the narrower the market, the better.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- October 3, 2014

Weekly News Roundup- September 26, 2014

1,439 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, music, filmmaking, film, author, self-publishing, indie, movies, writing, films, musicians, craft, filmmakers, social_media
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

The Self-Publishing Revolution Is Only Just Beginning. Reflections on My Stockholm Trip - The Creative Penn

The rules are changing and indie authors are calling the shots. 

                           

Why Publishing Shouldn't Be a One Person Show - The Future of Ink

Success in publishing depends on the people you surround yourself with.       

 

Film

                                                        

Lights, Camera, Action! How to Professionally Light Your Scene - Hollywood Oracle

Do you know how to get definition out of your shots?    

                                          

When Camera Choice Can Be the Most Important Factor in Achieving a Beautiful Image - Noam Kroll

You have to have the right camera to capture the right image. 

                                                                                                                                              

Music

 

How to Sing - 10 Habits of Successful Professional Singers - From the front of the Choir

The key is to be diligent and to be yourself.

 

Should We Sing like We Speak? - How to Sing Better

The vocal chords are engaged in two different ways when it comes to talking versus singing.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - September 26, 2014

Weekly News Roundup - September 19, 2014

1,516 Views 0 Comments Permalink Tags: authors, marketing, promotion, movies, writers, publishing, writing, promotions, musicians, filmmakers
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Lessons Learned from 3 Years as an Author-Entrepreneur - The Creative Penn

Joanna Penn describes her journey since leaving her career as an IT business consultant and becoming a full-time author. 

                           

What Does Editing Look Like? Behind The (Crime) Scene at The Editor's Screen - The Book Designer

A detailed look at what an editor actually does to your manuscript.       

 

Film

                                                        

How to Get Noticed as a Filmmaker - Filmmaking Stuff

Make your own breaks.    

                                          

Podcast Episode 41: Writing and Making a Feature - Projector Films

Two writers talk about the challenges, disasters, and triumphs they experienced directing their first film. 

                                                                                                                                              

Music

 

Alternative Music Venues: Where Else Can You Play? - Bob Baker's TheBuzzFactor.com

Bars and weddings aren't the only places to play..

 

Music-making Advice from Musicians That Non-musicians Might Find Useful - Music Thing

A fun tool to help musicians and non-musicians find inspiration.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- September 19, 2014

Weekly News Roundup- September 12, 2014

1,443 Views 0 Comments Permalink Tags: marketing, music, filmmaking, editing, promotion, indie, movies, writing, advice, inspiration, musicians, filmmakers, author_tips, editing_process, music_venues
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I recently received an email from a self-proclaimed "branding specialist" with the following subject line: Your invited: 7 Steps to More Dream Clients (workshop)

 

Needless to say, I did not open the email.

 

The workshop in question might in fact be excellent, but because of the grammatical error in the email invitation, my inclination is to think that it probably isn't. This is just another example of why it's so important to make sure your promotional materials are error-free. People are busy, so if you don't make a good impression immediately, they quickly move on to the next thing.

 

As an author, it's even more important to get your grammar right in your promotional materials because you're positioning yourself as a professional writer. If a potential reader (or reviewer, or book club moderator) sees errors on your website, author bio on Amazon, LinkedIn profile, Facebook page, etc., what are they going to think about the book itself? If they see you've mixed up your and you're in the description of your book, will they want to read it? I probably wouldn't. And unfortunately I'm not alone in that way of thinking. Most readers care about grammar.

 

If you're confused about the difference between your and you're, here's a quick refresher:

 

YOUR means BELONGING TO YOU:

This is your book

Your writing is really powerful

I plan to be at your house by noon

 

YOU'RE means YOU ARE:

You're invited to my house

You're welcome to come by anytime

You're probably sick of the way I drone on and on about grammar (but I won't stop - ha)

 

You want to give your book the best chance possible of succeeding, right? So take a few extra moments to make sure your grammar is correct. It's well worth it!

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, Chocolate for Two, Cassidy Lane, and Katwalk. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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Grammar Gaffes of Olympic Proportions

Just Say No to Random Capitalization!

1,631 Views 0 Comments Permalink Tags: self_publishing, marketing, author, writing, grammar_tip
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