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395 Posts tagged with the marketing tag
1

I had a conversation with an individual organizing a marketing campaign for an upcoming play at a local theater. I've been to more than my fair share of plays. I've seen productions big and small, but I had never been exposed to what it takes to market a play. It was fascinating to hear all the ideas. I, of course, wondered if any of the ideas could be applied to the marketing of a book.

 

Most of what we talked about was venue specific, so it wasn't applicable to an author's needs. But one idea struck me as fairly universal. The theater discussed the possibility of "adopting" a charitable organization. While part of the proceeds from ticket sales would go to the charity, they would also include the charity's information in the program, make a direct pitch to the audience before each performance, and give the organization a prominent presence on the website, Facebook page and newsletter. While the strategy was designed to give the charity exposure, it would inevitably give the theater a brand boost, and it would build positive community equity that could be used to attract corporate sponsors and a wider audience. In essence, both sides win.

 

Authors could use a similar strategy. While the payoff wouldn't be associated with a venue-based event, it could be tied to a time period. For example, you could designate a week to providing exposure for a local or nationwide charity you feel passionately about. A portion of your proceeds that week would be donated to said charity. You would devote a week of blogging, Facebooking, personal videos and so forth to your charity. You could make it an annual or biannual event. You could even volunteer to write a piece for the charity's blog or newsletter.

 

If this is a strategy you wish to pursue, the most important piece of advice I will give you is to choose a charity you feel passionately about. It will make the work and effort you put into the strategy that much more rewarding. If the charity has a tie-in to the story in your book, that is an even bigger plus.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Giving Back: A Cautionary Tale

Form an Author Co-op

1,527 Views 1 Comments Permalink Tags: self_publishing, marketing, writing, promotions, charity
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How to Build Your Email List with a Free e-course - The Future of Ink

Build your brand by sharing your knowledge.           

                           

So You Think You Finished a Novel - Kameron Hurley

The joys and pains of rewriting.         

 

Film

                                                        

The Five Laws for Hollywood Success - Filmmaking Stuff

Five common sense rules that anyone can follow.     

                                          

Making a Horror Film? These Six Steps Could Make You a Legend - Movie Pilot

An extreme horror fan reveals the secrets of the scary film arts. 

                                                                                                                                              

Music

 

How to Refine Your Singing Style - Easy Ear Training

Your voice is unique, but it still most likely fits into one of five styles.  

 

Listening to Tight Voices? Danger: It Can Tighten Your Own - Judy Rodman

Your voice automatically attempts to mimic what you hear.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- April 10, 2015

Weekly News Roundup- April 3, 2015

1,223 Views 0 Comments Permalink Tags: authors, marketing, music, filmmaking, film, author, self-publishing, promotion, indie, movies, blogging, promotional, films, promotions, book_promotion, musicians, craft, filmmakers, branding, singing, writing_novel, flim, film_tips
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Did you know you probably have an Author Page on Amazon? Amazon creates Author Pages for most authors, but if you haven't claimed your Author Page, you aren't taking full advantage of this option. Setting it up on Amazon's Author Central site is easy, free, and a great way to connect with readers. In addition to information about your book(s), your page can include your photo and bio (where you can include your e-mail address, a link to your Facebook page or website or anything else you want to share with readers), your tweets and blog posts, even video! There's also a "Follow" button under your profile image that allows anyone to connect with you and receive notifications if you write additional books. (In my opinion, that feature alone is worth creating a page.)

 

Your current and future fans can find your Author Page either by typing your name into the search box on Amazon or by clicking on your name on the detail page of your book(s). Once you have an Author Page set up, a hyperlink will automatically appear under your name on the detail page.

 

I regularly get e-mails from authors who say they want to promote their books but don't have the money or the time. This is something you can do without either of those things. It's also an effective stand-in for a website if you don't have one.

 

Okay, time to stop reading and get moving. Set up your Author Page now. I'm not techy at all, and I was able to do it with no problem. So no excuses, chop-chop. I promise you'll be glad you did.

 

-Maria

 

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

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The Author Bio is an Important (and Often Overlooked) Marketing Tool

Tips for Engaging Your Readers Online

2,181 Views 1 Comments Permalink Tags: self_publishing, authors, marketing, promotions, author_central
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Are you ready for the big screen - err, small screen - tiny, even? The Internet has given rise to storytelling in the form of online video. Some of these stories are doled out over several short videos to form a web series. Independent producers and uber-fans have taken their favorite books and turned them into popular web series. They range from literal adaptations to quirky, re-imagined versions.

 

Beyond giving you a unique take on your indie novel, a web series gives you another avenue for marketing your book and a new pool of fans to join your community. Here are my five rules for creating a web series:

 

  1. Keep it short - Chances are, in the beginning at the very least, your series is going to be a passing object of curiosity. People aren't likely to devote a half hour or even 15 minutes to watch your series. My advice is to keep the run time of each video in your series under five minutes.

  2. Keep it tight - With the innovation of smaller screens on handheld devices, long shots have lost their effectiveness. Details get lost on those itty-bitty screens, especially for someone with aging eyes like mine. Keep your shots as tight as you can while still allowing for the necessary action.

  3. Don't forget the sound - Bad audio on a video production will kill even the greatest cinematography and render your impeccable story unwatchable. Even casting a great actress like Meryl Streep won't save your production if your audio is subpar. Don't skimp on sound equipment. Get the best you can afford.

  4. Lighting - Even the camera on your mobile device is fairly sophisticated and can adapt to various light situations, but that doesn't mean you should take lighting shortcuts. A consistent look to your production is crucial for a web series. A lot of that signature look comes from the lighting. Take your time, and do it right.

  5. Cast - If you can't act, don't cast yourself in the series. Find people in your area who can not only act, but are willing to take direction. This is your series. Take charge.

Web series are becoming more popular every day. Now is the time to evaluate your material and determine if it can be adapted to short, episodic videos.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Social Networking Tour - Facebook

Build Your Brand with Original Content

1,911 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, writing, promotions, web_series
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Get in Good with Goodreads - Writer's Digest

Veteran author Michael J. Sullivan shares his secrets to Goodreads success.           

                           

Reader Question: Grammar, Second Languages, and Book Soundtracks - All Indie Writers

Poor grammar and typos in your marketing material can cost you readers.         

 

Film

                                                        

Top Five Things I've Discovered about Promoting a Low Budget Children's Film - Projector Films

Be relentless, and be prepared for the long haul.     

                                          

The 11 Principles of Leadership for Filmmakers - Studio Binder

Know thyself, and know thy craft. 

                                                                                                                                              

Music

 

Nine Reasons a Guitar Pickup Sounds the Way It Does - Bobby Owsinski's Big Picture Music Production Blog

What seems simple can actually mean everything when it comes to tone.  

  

How to Use Craigslist to Book Music Gigs - Bob Baker's TheBuzzFactor.com

Can a free site help find paying gigs?  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- April 3, 2015

Weekly News Roundup- March 27, 2015

1,559 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, book, music, filmmaking, author, self-publishing, promotion, indie, movies, writing, guitar, promotions, reading, musicians, filmmakers, social_media, music_industry, grammar_tip, grammar_advice, music_gigs, music_shows
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A gentleman by the name of Matthew Jockers "did some distance similarity metric calculations and machine clustering" to determine how many different kinds of basic plot structures exist in the world of storytelling. 90% of the time when he ran the test, the answer was that there are six different plot structures, and 10% of the time, the answer was seven. Either result suggests that we are all drawing from the same plot designs over and over again.

 

 

These results beg the question: how are we coming up with so many different variations of the same plots? The answer is fairly clear. It's the amount of "you" that goes into the story you're writing. You have a style. You may not even know what your style is, but you do have one. I've suggested before that it's important that you be able to identify what that style is. It will give you more confidence as a writer, and it will give you a less cluttered path to plotting your next story.

 

 

In a monthly workshop I attend, the one question that is asked of every writer after reading their material is "What makes today different than any other day in your story?" The same can be asked when trying to define your style. What makes your story different from the other stories that share the same plot? Is it your choice of character? Is it your choice of narrator? Is it your choice of setting? What constant theme pops up in everything you write and sets you apart? What is the "you" in your writing? 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Authors' Four Structural Essentials for Blogs

To Be a Professional Writer, Make a Professional Impression

2,205 Views 1 Comments Permalink Tags: self_publishing, books, marketing, selling, book, filmmaking, author, self-publishing, writers, publishing, writing, musicians, filmmakers, social_media, writing_tips
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Lessons from a Great Book Jacket Designer - The Book Deal

Tips on how to make the cover of your book stand out.         

                           

Quit Being a Commodity: 10 Ways to Get Visibility and Stand Out - The Future of Ink

Is exclusivity the key to marketing success in publishing?        

 

Film

                                                        

Drones Are about to Change How Directors Make Movies - Wired

Do you have a better way to get that cool aerial shot?     

                                          

How to Achieve Your Filmmaking Goals Fast - Filmmaking Stuff

Start with giving yourself a deadline.

                                                                                                                                              

Music

 

Mind-Expanding Music Marketing - Bob Baker's TheBuzzFactor.com

How to push yourself and step up your marketing game.  

  

Learning to Sing Does Not Need to Take Hours a Day - How to Sing Better

Practicing a few key techniques just 15 minutes a day can make you a better singer.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- March 20, 2015

Weekly News Roundup- March 13, 2015

1,670 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, music, design, book_design, author, promotion, indie, movies, writers, blogging, writing, films, promotions, music_marketing, musicians, craft, filmmakers, social_media, singing, book_covers, firecting
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Are You Ready for a Book Signing? This Checklist Will Help - Book Marketing Tips

An infograph to help your next book signing be a success.         

                           

Marketing Versus Sales with Jim Kukral - The Creative Penn

Marketing is the setup, and sales is the close.        

 

Film

                                                        

Attention, Filmmakers: Six Tips for Getting Your Film Financed - Indiewire

You will find financing if you are confident, prepared and persistent.

 

Filmmaking Advice from Seven Directors with Feature Films at Sundance - No Film School

Don't wait to get experience to start your career in film; learn as you go.

                                                                                                                                              

Music

 

How to Start My Music Career - Hypebot.com

Are you prepared for the many hats you'll be required to wear?  

 

Additive Synthesis - Give me more! - AudioFanzine

The art of stacking audio sounds.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- March 13, 2015

Weekly News Roundup- March 6, 2015

1,549 Views 0 Comments Permalink Tags: books, authors, marketing, book, music, filmmaking, audio, author, promotion, feature, movies, writers, writing, book_signing, films, promotions, musicians, social_media, book_sales, filmming_cost
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Love Thy Haters: Four Tips to Float Peacefully in the Sea of Criticism - Marketing Tips for Authors

Zen and the art of handling your critics.        

                           

How to Build Your Readership Six Ways (Without Social Media) - The Future of Ink

It's not just a virtual world.        

 

Film

                                                        

What is Your Filmmaking Niche? - Filmmaking Stuff

What is your signature filmmaking move?    

                                          

Writing: Overwriting - Indie Tips

You're not writing a novel; you're providing the foundation for a film.

                                                                                                                                              

Music

 

How to Use Your Vocal Registers Effectively - Easy Ear Training

Do you know your own vocal registers?  

  

My Top Two Breathing Exercises for Singing Effortlessly - How to Sing Better

We all know how to breathe, but do we know how to breathe correctly?  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 6, 2015

Weekly News Roundup - February 27, 2015

1,667 Views 0 Comments Permalink Tags: authors, marketing, reviews, music, filmmaking, promotion, movies, writers, review, readers, writing, feedback, musicians, branding, vocal, singing
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Why Every Writer Should Keep a Travel Journal - Writer's Digest

Your experiences on the road may be worth some money.        

                           

Write More: Seven Tips for Dealing with Writing Distractions - Beyond Paper Editing

Maybe it's time to go old school and ditch your fancy laptop for a more low-tech approach.          

 

Film

                                                        

Ed Burns on The Brothers McMullen, Finding Your Voice, and the Meat Grinder of Independent Filmmaking - The Week

The filmmaker who helped usher in today's modern independent filmmaking movement.      

                                          

Becoming a Full-time Filmmaker: When to Quit Your Day Job - Filmmaking.net

When should you let go of your security net?  

                                                                                                                                              

Music

 

Three Email Marketing Mistakes Musicians Make that Cost Them Fans and Money [Podcast]- Musicgoat.com

How to make your email marketing more engaging.  

  

Vocal Strain: What is it and What Can You Do about It? - Judy Rodman

Don't ignore vocal strain, or you might do permanent damage.    

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- February 27, 2015

Weekly News Roundup- February 20, 2015

1,281 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, film, author, self-publishing, movies, writers, publishing, writing, journal, promotions, filmmakers, branding, social_media, independent_film, email_marketing, vocals, writing_exercises, writing_tip
1

Last week, we discussed the importance of identifying your core values from the standpoint of building an author brand. Remember, just because we're talking about marketing doesn't mean we're talking about building an artificial persona to sell books. We're focused on the real, authentic you. By identifying your core values, you can proceed with confidence and expand your network.

 

Now, let's remove the mystique around networking. Before 2003, it was a concept that had very little to do with the online world. When you talked about networking pre-social media, you were more than likely referring to a social gathering of individuals in the business world building contacts in a relaxed atmosphere. It was about building relationships that were beneficial to you and your career.

 

Today, networking is much more broadly used. It's not just about building business contacts. It's about building your social circle outside of your geographic area. In short, it's about meeting new people and reconnecting with old friends. From an indie author's perspective, there is still an inevitable commercial benefit from these connections. Your network is your volunteer salesforce. Without doing anything other than being themselves, the people in your network will spread the word about your book. And the obvious rule is that the bigger your network, the bigger your volunteer salesforce. Your role is to socialize: be an active participant in your own network, engage with your network, interact with your network and always look for opportunities to grow your network by meeting new people.

 

Networking is one of those things that's not difficult to understand, but it can be difficult to master if you're not active. So, go forth and network. Build relationships, and watch your volunteer salesforce grow.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Elements of the Author Brand

It's Never Too Early to Get a Little Help from Your Friends

1,563 Views 1 Comments Permalink Tags: self_publishing, authors, marketing, networking, writing, branding
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Author + Social Media =??? - Seekerville

Do genre and category matter when it comes to using social media?        

                           

Thirty-three Revenue Streams for Authors "Even If You Write Nonfiction"The Future of Ink

Are you taking advantage of all your branding opportunities?          

 

Film

                                                        

Thirteen Ways to Cast A-list Actors in Micro-budget Films - Filmmaker Magazine

Aim high with the right material, and you just might be surprised what kind of star power you can attract.      

                                          

Feature Film Journal #3: Creating a Visual Pitch Package and Treatment - Noam Kroll

Pre-production stills can help investors understand your vision.   

                                                                                                                                              

Music

 

Productivity Hacks for Musicians - Bob Baker's TheBuzzFactor.com

Are you taking consistent action?  

  

How to Hit High Notes in the Context of a Song - How to Sing Better

Sometimes you can hit the high note but not in any particular song.    

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

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Weekly News Roundup- February 20, 2015

Weekly News Roundup- February 13, 2015

1,566 Views 0 Comments Permalink Tags: authors, marketing, music, film, author, self-publishing, promotion, movies, publishing, promotions, music_marketing, song, musicians, filmmakers, social_media, revenue, music_exercises
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For some authors, there is a very understandable hesitation at associating their writing efforts with marketing efforts. In short, authors don't like to be thought of as a brand. They don't like everything they do to be associated with building said brand. They have a strong distaste for brand talk, and I get it. After all, isn't branding just a contrived exercise, made up of insincere tactics, to create an image for an author that appeals to as many people as possible?

 

No, but that is how many authors perceive branding. Branding, in the realm of the author, is nothing more than a public representation of your true self. It's you being you on a blog, within your social media circles, or on your YouTube channel. It's not you being what you think your readers want or what will help you sell the most books. That's called spin, and it has a short shelf life that eventually will spin out of control and cost you sales.

 

Like it or not, you are a brand, and your brand identity stems from your core values. Your basic beliefs dictate your brand decisions. So, do you know what your core values are? I know it sounds like an insane question. Most people know what they believe, right? Not necessarily. They know what they like and what they dislike, but, more times than not, they can't identify why.

 

Here's my challenge to you: identify the top three things that make you happy and three things that make you angry. Provide a short defense for each item in your list. Explore why each item made the list. When you're done, you'll have a better understanding of your core values, and moving forward, your brand will have a more authentic and confident voice.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Is Podcasting Right for You?

Social Media Swap

2,173 Views 0 Comments Permalink Tags: self_publishing, marketing, author, writing, branding
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Commonly Confused Words: How to Avoid These Grammar Gaffes - Huffington Post

Direct objects, nouns, verbs, time sequences and comparisons: These are things to guide you down the grammar path.        

                           

How to Get Influencers to Notice You - The Future of Ink

Looking for an endorsement for your next book?          

 

Film

                                                        

Nine Things Artists Do to Hold Back Themselves and Their Work - Film Courage

Avoid the chaos and move forward.      

                                          

Using a Motivated Key Light - Filmmaker IQ

What do you get when you mix practicals with additional lights?   

                                                                                                                                              

Music

 

Simple Rhythm Hacks for Musicians - Artiden

When you're a pianist, drills alone won't help you find your rhythm.  

  

Five Steps: How to Record Better Vocals - Made 2 Create

Quit relying on technology to fix vocal mistakes.    

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- February 13, 2015

Weekly News Roundup- February 6, 2015

1,580 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, music, filmmaking, author, indie, writers, writing, films, musicians, filmmakers, grammar
0

For my newest book (Wait for the Rain, releasing February 24), my publisher and I were torn between several cover options, so we narrowed it down to two and then put it out to my fans to vote. Needless to say, I was thrilled by this suggestion, and my fans loved it too! I asked them to weigh in by a certain date via my newsletter, my Facebook page or Twitter, and the response was better than I ever expected. (Click here to see the winning cover.)

 

I highly suggest you do something similar (might be fun to ask them for help choosing a title as well.) Not only will it generate interest in your book, it will give you a chance to personally engage with your readers.

 

One of the most common questions I get from first-time authors is "what should I put into a newsletter/Twitter feed/Facebook page/etc.?" This is a wonderful example, and it's so easy to do! For my cover campaign we offered an incentive to vote: a signed copy, whose winner would be chosen at random. I posted the news on LinkedIn too, which led to a new crop of voters who hadn't read any of my books - but now maybe they will because they are invested in the process. The same happened with Twitter. People retweeted my tweet about the contest, which led to more votes from potential readers.

 

I have no way of knowing if any of these people will actually buy a copy of Wait for the Rain, but it sure doesn't hurt that they know about it. That's the thing with book marketing: You never know for sure if something's going to sell books, but it's worth trying almost anything once.

 

If any of you reading this post follow my lead, please let me know. I'd love to hear how it goes!

 

-Maria

 

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

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Considering a Reader's Suggestion

Looking for Marketing Tips? Here's What's Working for One Indie Author - and What Isn't

1,740 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, writers, branding, marketing_tip
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