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374 Posts tagged with the marketing tag
3

It is the new year, and I have an idea to help kick-start your marketing efforts. In November of last year, I participated in National Novel Writing Month (NaNoWriMo). In a 30-day period, I contributed 50,000 words to a new book. It was exhilarating, not to mention that it accelerated the writing process. I am much further ahead on the project than I had initially planned for and I've adjusted my schedule accordingly.

 

So, in the spirit of the new year and NaNoWriMo, why not have your own novel marketing month? Every day for 30 days, contribute to the marketing of your book. Whether it is writing a blog post about your book, contacting a reviewer or creating a video about your book.

 

This can do two things for you.

 

  1. It can give your marketing efforts a serious boost. By contributing to the marketing of your book every day for 30 days straight without a break, you're increasing the opportunity that your marketing will find traction somewhere along the way. The more "at bats" you have, the more likely you are to get a hit.

  2. You will gain a comfort level with marketing your book and by extension build your author brand. In essence, you will form a marketing habit. You'll develop a taste for it.

Just as writing takes a commitment, so does marketing. Make the commitment and pick a month to spend every day marketing your book.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Keep a Brand Journal

Book Marketing Takes Persistence

1,545 Views 3 Comments Permalink Tags: self_publishing, marketing, author, writers, nanowrimo
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Write Better: 3 Ways to Introduce Your Main Character - Writer's Digest 

How to create characters that the reader will not only like, but feel like they know, as well.           

 

How to Create an Effective, Engaging Video - Marketing Tips for Authors

Your author video must have a purpose to engage the viewer.     

                           

 

Film

                                                        

Three Reasons Why Great Directing Hinges on Prep Work and Pre-production - Norm Kroll

Going into production without being prepared can ruin a great film.     

                                          

How to Build Your Audience through Email - Filmmaking Stuff

Email is a good tool to use to build your audience.

                                                                                                                                              

Music

 

Six Resolutions All Musicians Should Make for 2015 - Hypebot.com

It all starts with knowing what you're getting into. 

 

What's Wrong with Your Vocal Warm-up? - Judy Rodman

Before you commit to doing vocal warm-ups before performances, make sure you're doing them right.   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

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Weekly News Roundup- January 9, 2015

Weekly News Roundup- January 2, 2015

1,475 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, music, filmmaking, author, promotion, indie, movies, video, writers, writing, characters, films, promotions, directing, musicians, craft, social_media, character_development, author_marketing, film_audience, vocal_excersises
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I don't know you, but will you review my book? Trust me; it's different than any other book you've read.

 

I know that's a strange way to start a blog post, but think about it: when we contact a reviewer online to review our books, isn't that essentially what we're saying? And it's not just a few of us contacting a reviewer hoping to get noticed. It's an overwhelming majority of us - the key word in that sentence being "overwhelming." It's just natural for reviewers to gravitate toward authors with whom they are familiar or know personally.

 

So what are those of us who aren't known by the reviewers - either personally or through one of our books - to do? Make an effort to get to know them, of course. I'm not talking about when you have a book you want reviewed. I'm talking about year-round. Most reviewers have an online presence. A large number of them maintain their own websites or blogs. Become a regular visitor to their sites. Comment on their blog posts. Be a contributor to their communities. Don't be falsely complimentary; be honest and insightful. Be charming without being condescending. Add value to their communities over and over again.

 

If you build a relationship with one reviewer, your circle of influence will grow. And you're not trying to influence them in a way that will get you a positive review. You're trying to influence them in a way that will get you noticed. If you conduct a preemptive charm offensive, you won't be a stranger when you contact them with a review request.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Three Things to Avoid When Looking for a Review

Dos and Don'ts of Soliciting Book Reviews

2,071 Views 0 Comments Permalink Tags: self_publishing, marketing, writing, book_reviews
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If I had to describe the key to succeeding in indie publishing in one word, that word would be "active." For a profession that involves a great deal of sedentary activities, those who rest on their laurels find it very difficult to sell books on a consistent basis. You have to keep moving in order to grow your author brand. Here are the three crucial areas where you should concentrate most of your activity:

 

  1. ABW - Always Be Writing: If you want to get noticed, you have to have a track record in today's publishing world. One book will most likely not help you gain widespread notoriety. You need multiple books to create an author brand that will get you noticed and bring in the sales.
  2. ABM - Always Be Marketing: You can't have books on the market today without an author platform. A platform is simply your online presence. That presence in today's digital age includes your own website/blog, Facebook, Twitter, Instagram, etc. And this presence requires you to be present in order for it to be effective. Contribute to your online presence multiple times a day.
  3. ABI - Always Be Interacting: When you have your platform up and running, your readers are going to reach out to you. Don't ignore them. Interact with them. Let them know how appreciative you are for their support. The more you connect with them, the greater the support they'll give you.

 

The world of indie publishing is not for the lazy or unmotivated. It requires boundless energy to succeed. It requires that you be active.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Elements of the Author Brand
Building an Author Brand is Easy

 

6,474 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, writing, branding
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Confidence: it is a magnet for success. Athletes know it. Business moguls know it. Top entertainers know it. It's not necessarily a secret, but it can be an elusive state of being to achieve. Let's face it, if it were easy to feel confident, we'd all wave at each other from our own yachts. Earlier, I wrote about how to find your strength as a writer. This blog discusses why I think it matters.

Arrogance is often mislabeled as confidence. The two are similar in meaning, but while confidence attracts admirers, arrogance can repel them. Confidence means you are self-assured and comfortable with your ability to do well. Arrogance means you are overly-assertive in your insistence that you are the best. There are some cases where an arrogant attitude is fashionable. Athletes often insist they are the best at their sport, and they are forgiven because their prowess can be demonstrated on the field or on the court or in the ring.

 

Authors are less appreciated when labeled as arrogant. The key to building a successful author brand is to exude confidence without even trying. Here's how to tap into that Zen-like feeling: know your craft. Practice it every day. Understand the elements of story and constantly challenge yourself to be a subject matter expert when it comes to writing. Study your preferred genre. Know the intricacies of your chosen category. Never stop learning how to write better. And, as we discussed before, know your strengths.

 

If you are in a constant mode of growth as a writer, confidence is an inevitable side effect of that growth. If you want your author brand to succeed, never rest on your laurels. Live in a state of Zen by creating confidence through knowledge, both of your craft and yourself.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Evaluating Your Author Brand
Be Authentic to Build Your Brand

1,474 Views 0 Comments Permalink Tags: marketing, author, promotion, writers, writing, branding, author_brand, brand_identity, author_advice
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Why the Writing Journey Is Just Like Skiing - The Creative Penn

It's time to get off the bunny slopes. 

                           

How to Sell More Books to the Right Target Audience - The Future of Ink

When you're trying to find a target audience, picture one ideal reader.      

 

Film

                                                        

Filmmaking in Virtual Reality - Digital Production ME

Is virtual gaming the future of filmmaking?    

                                          

Filmmaking As Your Small Business - Filmmaking Stuff

How hard is it to turn your film into a small business?  

                                                                                                                                              

Music

 

How to Maintain a Guitar - Guitar Lessons and Equipment

If your guitar isn't kept in a hard case, chances are it needs some maintenance.

 

Filter It Out! - Audio Fanzine

Do you know your subtractive synthesis?   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - December 5, 2014

Weekly News Roundup - November 28, 2014

1,172 Views 0 Comments Permalink Tags: self_publishing, marketing, music, filmmaking, movies, writers, readers, publishing, writing, films, promotions, musicians, filmmakers, social_media, target_audience, filmmaking_tips
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Your Facebook Fan Page - Author Culture

Ever wonder why you need an author fan page on Facebook?

                           

If Your Book Isn't Selling, Do the Hokey Pokey - Color Your Life Published

Can the hokey pokey be the secret to selling more books?      

 

Film

                                                        

How We Got to Now: Measuring Sound - Filmmaker IQ

How to manage the sounds of a city during shooting on-location scenes.    

                                          

Top 10 Most Effective Editing Moments of All Time - Filmmaking.net

Editing is the unsung hero of filmmaking.  

                                                                                                                                              

Music

 

Thursday Therapy (for Musicians) - Musicgoat.com

Singer/songwriter Cynthia Brando shares her experiences in the music industry.

 

How to Write a Song - Guitar Coach Magazine

Which comes first, the melody or the lyrics?   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- November 28, 2014

Weekly News Roundup- November 21, 2014

1,391 Views 0 Comments Permalink Tags: authors, marketing, selling, music, author, movies, facebook, films, promotions, social, musicians, filmmakers, lyrics, songwriting, social_media, writing_advice, film_editing, music_industry
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Years ago in my life as a trainer for a piece of hardware used in the broadcasting industry, I was invited to the headquarters of the developer and manufacturer to get a pre-release rundown of the latest version of their product. They took the visiting trainers on a tour of their outrageously cool facility. Everything was modern and in pristine condition until we got to the engineering department. It was a mess. Computers and machines of various types were gutted and laid open like a macabre butcher shop for electronics. What were they doing?

 

They were reverse engineering the leading product in their field. They didn't want to reinvent the technology. They wanted to make it better, but they needed a reference point.

 

When you are developing a marketing strategy for your book, you should take the same approach. There's no reason to take a complete stab in the dark when there are millions of examples out there to be reverse engineered. Where do you start? Start with you.

 

What do I mean? Well, I'm guessing you've purchased a book before. Answer the question why you bought it, and you've reverse engineered a sale. You may discover that a friend told you about the book. Ask your friend why they bought the book. Keep chasing the sale down until you can build a profile of a sale. Once you see how a sale is more or less built, you get a better understanding of how the market works, and you'll be able to develop a marketing strategy that will be much more effective than blindly trying ideas.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Host Your Own Webinar

Elements of the Author Brand

4,615 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, author, sales, social_media, marketing_ideas, marketing_strategy, marekting_tip
0

Book Launch Sponsors

Posted by CreateSpaceBlogger Nov 24, 2014

Having attended my first major book launch party as a guest, I left the event with the prevailing thought, “That cost a lot of money.” For me, I would even call it prohibitively expensive. I just don’t have that kind of expendable cash. So, what is a guy like me to do?

 

Why not find sponsors for your book launch? I’m of the opinion you don’t even have to have a strong author brand to attract sponsors. You simply have to have a solid plan for the event. If you explain the nature of your launch, which is to spark a viral marketing campaign, and you outline how you’re going to achieve such a goal, getting sponsors may be a relatively painless process.

 

First, you want to stress that pictures and video will be uploaded by you and guests attending your book launch. Beyond the people in the photos and videos, the background will be included in these shots. Signage can be included in the background. The author bio and book description you hand out at the event can include information about the corporate sponsors that helped finance the event. Email notices, social media updates, and even direct mailings prior to the event can include information about the sponsors. In addition, you want to stress to any prospective sponsor that you will be putting out a big push to have the media in attendance at your book launch.

 

Does this commercialize your book launch? Yes, without question, but let’s face it, that’s exactly what you want your book launch to be - a commercial. You can choose your sponsors carefully and give your event an air of class, but make sure the sponsor is appropriate for your book’s theme and genre.

 

Finding sponsors for you book launch event could be the perfect solution to funding a marketing strategy that has the potential of gaining you invaluable exposure.

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Book Marketing Tip: Be Resourceful

Go Big

1,812 Views 0 Comments Permalink Tags: books, authors, marketing, selling, book, self-publishing, book_promotion, book_launch, book_party
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

What I Wish Someone Had Taught Me about Marketing before I Published My First Book - Michael Hyatt

Don't leave the marketing to somebody else.

                           

How to Write Faster, Better and Love What You Do - The Publishing Profits Podcast Show

Bestselling author Rachel Aaron gives her secrets for increasing output without sacrificing quality.      

 

Film

                                                        

Seven Things to Consider before Launching Your Web Series - Indiewire

Critical key ingredients for your web series.    

                                          

The 7 Filmmaking Blogs You Should Be Reading & Bookmarking Today - Noam Kroll

Filmmaker Noam Kroll identifies his favorite blogs dedicated to the craft of filmmaking.  

                                                                                                                                              

Music

 

Five Steps for Successfully Crowdfunding a Gig - Musicgoat.com

There are now crowdfunding sites for bands to raise money for gigs.

 

Ten Electronic Music Production Techniques and Strategies to Improve Your Sound - Renegade Producer

How to make your mixes sound more professional.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- November 14, 2014

Weekly News Roundup- November 7, 2014

1,187 Views 0 Comments Permalink Tags: authors, marketing, music, website, filmmaking, self-publishing, promotion, writers, first_book, writing, book_marketing, musicians, writing_tips, music_production
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Ten Benefits of Guest Blogging You Can't Get on Your Own Blog - Color Your Life Published

Expand your brand and build your credibility through guest blogging.

                           

Quick Tip: Build Relationships with Reviewers Well before Your Book Launch - All Indie Writers

Don't wait until the last minute to line up those reviews.      

 

Film

                                                        

Insider Insights on Indie Filmmaking: Selling Your Film and Wrapping Up - Bleeding Cool

The final installment of a 28-part series on indie filmmaking.    

                                          

No Budget Filmmaking: Rise of the Backyard Indie - Filmmaking Stuff

Tips on how to catch the indie filmmaking wave.  

                                                                                                                                              

Music

 

Singing While Old: How Vintage Voices Can "Rock" - Judy Rodman

As you grow older you may lose some vocal ability, but you may actually be able to sing better.

 

How to Build a Fan Base from Scratch - Bob Baker's TheBuzzFactor.com

What do you do if you are just starting out?  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- November 7, 2014

Weekly News Roundup- October 31, 2014

1,196 Views 0 Comments Permalink Tags: authors, marketing, music, filmmaking, budget, signing, author, self-publishing, promotion, movies, blogging, publishing, reviewers, musicians, voice, fan_base
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How to Create the Perfect Website: Where to Put Your Buy Button - Marketing Tips for Authors

Why are you hiding your "buy now" button?

                           

The Easiest Way to Write a Book - ASHLY LORENZANA

Work smarter, not harder.      

 

Film

                                                        

Independent Filmmaking - Can I? Should I? Am I Good Enough? - NoHo

Shut out the doubt and make your film.    

                                          

How to Find Great Child Actors - The Top 3 Things I Learned - Projector Films

One filmmaker describes her process for finding the right child actors.  

                                                                                                                                              

Music

 

Advertising Your Music - Music Consultant

Online media buyer Pedram Nikfarjam dishes out his best practices for advertising your music.

 

Nine Steps to Setting Up Your Music Career like a Business - musicgoat.com

You're more than a musician, you're a music entrepreneur.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- October 31, 2014

Weekly News Roundup- October 24, 2014

1,184 Views 0 Comments Permalink Tags: self_publishing, marketing, music, website, self-publishing, promotion, advertising, movies, writing, acting, musicians, social_media, independent_film, music_industry
4

I live near downtown Brooklyn, where sidewalks are lined to the gills with what can best be described as "random stuff" for sale. On any given stroll one can find an array of sunglasses, fruit, CDs, jewelry, clothing, cell phone cases, skin creams, and last but not least, books.

 

Yes, books!

 

New and used. Fiction and non-fiction. Cookbooks, travel books, children's books, novels, the list goes on and on and on.

 

Books!

 

Seeing all those card tables buckling under the weight of the reading material perched upon them has recently got me thinking. Wouldn't it be cool if an author set up a table and sold his or her own books? Granted, doing this would require figuring out the local permit situation - I would hate for one of my blog readers to get arrested! It would also take some thick skin given how many people rush by street vendors without so much as a glance. But I still think it's a cool idea. If I saw an author sitting at a table with a stack of his or her own books, and the signage clearly stated the seller's authorship, I think I would stop and buy one just to applaud the author's gumption. I often do the same thing with little kids selling lemonade or cookies, as I imagine many of you reading this do as well. You have to give it up for people who take initiative like that, no matter what age.

 

If you try my card table idea, I suggest picking up a couple of bookstands at a craft store (or online) to help with the display. It may be a table in the street, but that doesn't mean it can't look classy!

 

-Maria

 

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, Chocolate for Two, Cassidy Lane, and Katwalk. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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Another Example of Smart Marketing

Marketing Tip: Choose Your Book's Title Wisely

4,468 Views 4 Comments Permalink Tags: self_publishing, marketing, author, writing, promotions
2

Book descriptions can be an effective marketing tool, but they can also be tricky. Here are three keys to writing a good one:

 

  1. Show, don't tell: Much like an online-dating profile, if you toot your book's horn too much, it's a turnoff. If your book is funny, don't write, "This is a laugh-out-loud story!" Instead, write something funny to describe it. Another downside to the overselling approach is that if the reader doesn't laugh out loud when reading your book, he/she is going to feel cheated. (This unfortunately has happened to me several times, which is why I decided to write this post.)
  2. Don't go into too much detail: When I'm perusing potential books to read, I want to know what the story is about, period. I don't need to know all the details, or all the minor characters' names, or exactly how the book ends. None of that matters to me before I begin reading it. Plus, when my eyes start glazing over because there are simply too many words in one massive, overly descriptive paragraph, I question how good the writing in the actual book is, and I usually move on without making a purchase.
  3. Watch your grammar and spelling: As in the above example, if the book description is well written, I assume the book is well written. The reverse is also true, so make sure you don't have any grammar or spelling errors in your description.

 

There are literally millions of books out there competing for attention, so the description is a great way to entice potential readers to choose YOURS. It may be just a paragraph or two, but it's worth taking the time to make it shine.

 

-Maria

 

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, Chocolate for Two, Cassidy Lane, and Katwalk. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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How's Your Elevator Pitch?

Marketing Tip: Know When to Be Concise

11,404 Views 2 Comments Permalink Tags: self_publishing, authors, marketing, writing, promotions, book_description
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

                           

Why Authors Should Have a Newsletter - Marketing Tips for Authors

Having your own newsletter puts you in the driver?s seat.      

 

Film

                                                        

Learn How Joss Whedon Approaches Story, Writing & Directing in 10 Minutes - No Film School

Joss Whedon has proven he can craft a story for film.    

                                          

How Does a Director Know They Are Getting the Best Actor for the Role - Film Courage

How to avoid miscast actors playing the wrong role.  

                                                                                                                                              

Music

 

The War of Art: Resistance and the Music Producer - Renegade Producer

Do you know your unlived life?

 

The Most Important Step to Vocal Improvement - Judy Rodman

Find your weakness and turn it into a strength.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- October 10, 2014

Weekly News Roundup- October 3, 2014

410 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, music, filmmaking, film, author, promotion, movies, writing, book_marketing, promotions, directing, musicians, filmmakers, social_media, music_production, vocal_improvement
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