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391 Posts tagged with the marketing tag
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Get in Good with Goodreads - Writer's Digest

Veteran author Michael J. Sullivan shares his secrets to Goodreads success.           

                           

Reader Question: Grammar, Second Languages, and Book Soundtracks - All Indie Writers

Poor grammar and typos in your marketing material can cost you readers.         

 

Film

                                                        

Top Five Things I've Discovered about Promoting a Low Budget Children's Film - Projector Films

Be relentless, and be prepared for the long haul.     

                                          

The 11 Principles of Leadership for Filmmakers - Studio Binder

Know thyself, and know thy craft. 

                                                                                                                                              

Music

 

Nine Reasons a Guitar Pickup Sounds the Way It Does - Bobby Owsinski's Big Picture Music Production Blog

What seems simple can actually mean everything when it comes to tone.  

  

How to Use Craigslist to Book Music Gigs - Bob Baker's TheBuzzFactor.com

Can a free site help find paying gigs?  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- April 3, 2015

Weekly News Roundup- March 27, 2015

1,451 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, book, music, filmmaking, author, self-publishing, promotion, indie, movies, writing, guitar, promotions, reading, musicians, filmmakers, social_media, music_industry, grammar_tip, grammar_advice, music_gigs, music_shows
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A gentleman by the name of Matthew Jockers "did some distance similarity metric calculations and machine clustering" to determine how many different kinds of basic plot structures exist in the world of storytelling. 90% of the time when he ran the test, the answer was that there are six different plot structures, and 10% of the time, the answer was seven. Either result suggests that we are all drawing from the same plot designs over and over again.

 

 

These results beg the question: how are we coming up with so many different variations of the same plots? The answer is fairly clear. It's the amount of "you" that goes into the story you're writing. You have a style. You may not even know what your style is, but you do have one. I've suggested before that it's important that you be able to identify what that style is. It will give you more confidence as a writer, and it will give you a less cluttered path to plotting your next story.

 

 

In a monthly workshop I attend, the one question that is asked of every writer after reading their material is "What makes today different than any other day in your story?" The same can be asked when trying to define your style. What makes your story different from the other stories that share the same plot? Is it your choice of character? Is it your choice of narrator? Is it your choice of setting? What constant theme pops up in everything you write and sets you apart? What is the "you" in your writing? 

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Authors' Four Structural Essentials for Blogs

To Be a Professional Writer, Make a Professional Impression

1,929 Views 1 Comments Permalink Tags: self_publishing, books, marketing, selling, book, filmmaking, author, self-publishing, writers, publishing, writing, musicians, filmmakers, social_media, writing_tips
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Lessons from a Great Book Jacket Designer - The Book Deal

Tips on how to make the cover of your book stand out.         

                           

Quit Being a Commodity: 10 Ways to Get Visibility and Stand Out - The Future of Ink

Is exclusivity the key to marketing success in publishing?        

 

Film

                                                        

Drones Are about to Change How Directors Make Movies - Wired

Do you have a better way to get that cool aerial shot?     

                                          

How to Achieve Your Filmmaking Goals Fast - Filmmaking Stuff

Start with giving yourself a deadline.

                                                                                                                                              

Music

 

Mind-Expanding Music Marketing - Bob Baker's TheBuzzFactor.com

How to push yourself and step up your marketing game.  

  

Learning to Sing Does Not Need to Take Hours a Day - How to Sing Better

Practicing a few key techniques just 15 minutes a day can make you a better singer.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- March 20, 2015

Weekly News Roundup- March 13, 2015

1,583 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, music, design, book_design, author, promotion, indie, movies, writers, blogging, writing, films, promotions, music_marketing, musicians, craft, filmmakers, social_media, singing, book_covers, firecting
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Are You Ready for a Book Signing? This Checklist Will Help - Book Marketing Tips

An infograph to help your next book signing be a success.         

                           

Marketing Versus Sales with Jim Kukral - The Creative Penn

Marketing is the setup, and sales is the close.        

 

Film

                                                        

Attention, Filmmakers: Six Tips for Getting Your Film Financed - Indiewire

You will find financing if you are confident, prepared and persistent.

 

Filmmaking Advice from Seven Directors with Feature Films at Sundance - No Film School

Don't wait to get experience to start your career in film; learn as you go.

                                                                                                                                              

Music

 

How to Start My Music Career - Hypebot.com

Are you prepared for the many hats you'll be required to wear?  

 

Additive Synthesis - Give me more! - AudioFanzine

The art of stacking audio sounds.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- March 13, 2015

Weekly News Roundup- March 6, 2015

1,467 Views 0 Comments Permalink Tags: books, authors, marketing, book, music, filmmaking, audio, author, promotion, feature, movies, writers, writing, book_signing, films, promotions, musicians, social_media, book_sales, filmming_cost
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Love Thy Haters: Four Tips to Float Peacefully in the Sea of Criticism - Marketing Tips for Authors

Zen and the art of handling your critics.        

                           

How to Build Your Readership Six Ways (Without Social Media) - The Future of Ink

It's not just a virtual world.        

 

Film

                                                        

What is Your Filmmaking Niche? - Filmmaking Stuff

What is your signature filmmaking move?    

                                          

Writing: Overwriting - Indie Tips

You're not writing a novel; you're providing the foundation for a film.

                                                                                                                                              

Music

 

How to Use Your Vocal Registers Effectively - Easy Ear Training

Do you know your own vocal registers?  

  

My Top Two Breathing Exercises for Singing Effortlessly - How to Sing Better

We all know how to breathe, but do we know how to breathe correctly?  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 6, 2015

Weekly News Roundup - February 27, 2015

1,589 Views 0 Comments Permalink Tags: authors, marketing, reviews, music, filmmaking, promotion, movies, writers, review, readers, writing, feedback, musicians, branding, vocal, singing
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Why Every Writer Should Keep a Travel Journal - Writer's Digest

Your experiences on the road may be worth some money.        

                           

Write More: Seven Tips for Dealing with Writing Distractions - Beyond Paper Editing

Maybe it's time to go old school and ditch your fancy laptop for a more low-tech approach.          

 

Film

                                                        

Ed Burns on The Brothers McMullen, Finding Your Voice, and the Meat Grinder of Independent Filmmaking - The Week

The filmmaker who helped usher in today's modern independent filmmaking movement.      

                                          

Becoming a Full-time Filmmaker: When to Quit Your Day Job - Filmmaking.net

When should you let go of your security net?  

                                                                                                                                              

Music

 

Three Email Marketing Mistakes Musicians Make that Cost Them Fans and Money [Podcast]- Musicgoat.com

How to make your email marketing more engaging.  

  

Vocal Strain: What is it and What Can You Do about It? - Judy Rodman

Don't ignore vocal strain, or you might do permanent damage.    

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- February 27, 2015

Weekly News Roundup- February 20, 2015

1,202 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, film, author, self-publishing, movies, writers, publishing, writing, journal, promotions, filmmakers, branding, social_media, independent_film, email_marketing, vocals, writing_exercises, writing_tip
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Last week, we discussed the importance of identifying your core values from the standpoint of building an author brand. Remember, just because we're talking about marketing doesn't mean we're talking about building an artificial persona to sell books. We're focused on the real, authentic you. By identifying your core values, you can proceed with confidence and expand your network.

 

Now, let's remove the mystique around networking. Before 2003, it was a concept that had very little to do with the online world. When you talked about networking pre-social media, you were more than likely referring to a social gathering of individuals in the business world building contacts in a relaxed atmosphere. It was about building relationships that were beneficial to you and your career.

 

Today, networking is much more broadly used. It's not just about building business contacts. It's about building your social circle outside of your geographic area. In short, it's about meeting new people and reconnecting with old friends. From an indie author's perspective, there is still an inevitable commercial benefit from these connections. Your network is your volunteer salesforce. Without doing anything other than being themselves, the people in your network will spread the word about your book. And the obvious rule is that the bigger your network, the bigger your volunteer salesforce. Your role is to socialize: be an active participant in your own network, engage with your network, interact with your network and always look for opportunities to grow your network by meeting new people.

 

Networking is one of those things that's not difficult to understand, but it can be difficult to master if you're not active. So, go forth and network. Build relationships, and watch your volunteer salesforce grow.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Elements of the Author Brand

It's Never Too Early to Get a Little Help from Your Friends

1,493 Views 1 Comments Permalink Tags: self_publishing, authors, marketing, networking, writing, branding
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Author + Social Media =??? - Seekerville

Do genre and category matter when it comes to using social media?        

                           

Thirty-three Revenue Streams for Authors "Even If You Write Nonfiction"The Future of Ink

Are you taking advantage of all your branding opportunities?          

 

Film

                                                        

Thirteen Ways to Cast A-list Actors in Micro-budget Films - Filmmaker Magazine

Aim high with the right material, and you just might be surprised what kind of star power you can attract.      

                                          

Feature Film Journal #3: Creating a Visual Pitch Package and Treatment - Noam Kroll

Pre-production stills can help investors understand your vision.   

                                                                                                                                              

Music

 

Productivity Hacks for Musicians - Bob Baker's TheBuzzFactor.com

Are you taking consistent action?  

  

How to Hit High Notes in the Context of a Song - How to Sing Better

Sometimes you can hit the high note but not in any particular song.    

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

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Weekly News Roundup- February 20, 2015

Weekly News Roundup- February 13, 2015

1,468 Views 0 Comments Permalink Tags: authors, marketing, music, film, author, self-publishing, promotion, movies, publishing, promotions, music_marketing, song, musicians, filmmakers, social_media, revenue, music_exercises
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For some authors, there is a very understandable hesitation at associating their writing efforts with marketing efforts. In short, authors don't like to be thought of as a brand. They don't like everything they do to be associated with building said brand. They have a strong distaste for brand talk, and I get it. After all, isn't branding just a contrived exercise, made up of insincere tactics, to create an image for an author that appeals to as many people as possible?

 

No, but that is how many authors perceive branding. Branding, in the realm of the author, is nothing more than a public representation of your true self. It's you being you on a blog, within your social media circles, or on your YouTube channel. It's not you being what you think your readers want or what will help you sell the most books. That's called spin, and it has a short shelf life that eventually will spin out of control and cost you sales.

 

Like it or not, you are a brand, and your brand identity stems from your core values. Your basic beliefs dictate your brand decisions. So, do you know what your core values are? I know it sounds like an insane question. Most people know what they believe, right? Not necessarily. They know what they like and what they dislike, but, more times than not, they can't identify why.

 

Here's my challenge to you: identify the top three things that make you happy and three things that make you angry. Provide a short defense for each item in your list. Explore why each item made the list. When you're done, you'll have a better understanding of your core values, and moving forward, your brand will have a more authentic and confident voice.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Is Podcasting Right for You?

Social Media Swap

2,040 Views 0 Comments Permalink Tags: self_publishing, marketing, author, writing, branding
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Commonly Confused Words: How to Avoid These Grammar Gaffes - Huffington Post

Direct objects, nouns, verbs, time sequences and comparisons: These are things to guide you down the grammar path.        

                           

How to Get Influencers to Notice You - The Future of Ink

Looking for an endorsement for your next book?          

 

Film

                                                        

Nine Things Artists Do to Hold Back Themselves and Their Work - Film Courage

Avoid the chaos and move forward.      

                                          

Using a Motivated Key Light - Filmmaker IQ

What do you get when you mix practicals with additional lights?   

                                                                                                                                              

Music

 

Simple Rhythm Hacks for Musicians - Artiden

When you're a pianist, drills alone won't help you find your rhythm.  

  

Five Steps: How to Record Better Vocals - Made 2 Create

Quit relying on technology to fix vocal mistakes.    

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- February 13, 2015

Weekly News Roundup- February 6, 2015

1,505 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, music, filmmaking, author, indie, writers, writing, films, musicians, filmmakers, grammar
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For my newest book (Wait for the Rain, releasing February 24), my publisher and I were torn between several cover options, so we narrowed it down to two and then put it out to my fans to vote. Needless to say, I was thrilled by this suggestion, and my fans loved it too! I asked them to weigh in by a certain date via my newsletter, my Facebook page or Twitter, and the response was better than I ever expected. (Click here to see the winning cover.)

 

I highly suggest you do something similar (might be fun to ask them for help choosing a title as well.) Not only will it generate interest in your book, it will give you a chance to personally engage with your readers.

 

One of the most common questions I get from first-time authors is "what should I put into a newsletter/Twitter feed/Facebook page/etc.?" This is a wonderful example, and it's so easy to do! For my cover campaign we offered an incentive to vote: a signed copy, whose winner would be chosen at random. I posted the news on LinkedIn too, which led to a new crop of voters who hadn't read any of my books - but now maybe they will because they are invested in the process. The same happened with Twitter. People retweeted my tweet about the contest, which led to more votes from potential readers.

 

I have no way of knowing if any of these people will actually buy a copy of Wait for the Rain, but it sure doesn't hurt that they know about it. That's the thing with book marketing: You never know for sure if something's going to sell books, but it's worth trying almost anything once.

 

If any of you reading this post follow my lead, please let me know. I'd love to hear how it goes!

 

-Maria

 

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

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Considering a Reader's Suggestion

Looking for Marketing Tips? Here's What's Working for One Indie Author - and What Isn't

1,681 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, writers, branding, marketing_tip
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Unless you have been living under a rock, you have probably heard of the podcast Serial. On the slim chance you haven't heard of it, allow me to inform you. Serial is an audio series by Sarah Koenig that tells the true story of a murder in Baltimore, Maryland. Each of the 12 episodes tells one aspect of the story. It is a simple, yet compelling telling of a mystery that has become wildly popular.

 

That last bit is important for those of us looking for marketing ideas. Serial has become so talked about it has reached zeitgeist status. The podcast trend is officially on the rise thanks to Koenig. People with nothing more than a smartphone are starting to record and upload their own podcast masterpieces in the hopes of duplicating the same viral magic.

 

The problem is that these things can rarely be duplicated because there's an effort to duplicate something that already exists. If you want to start a podcast in an effort to build your author brand, make it true to your brand - not Sarah Koenig's brand. Be you; don't be her.

 

The first thing you're going to want to decide is if podcasting is right for you. One reason Serial worked is because it was a planned 12-episdoe series that was carefully crafted with stellar production values. Do you have that in you? Another reason it worked is because the material was ripe for the telling. You have great material, but can you design it episodically to enthrall listeners and keep them coming back for more?

 

If you decide that podcasting is for you and your material, then congratulations! You have an excellent tool not just for storytelling, but for building your brand.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Introverted Authors: More Bang for Your Book

Marketing: Begin with Your Strengths

1,734 Views 1 Comments Permalink Tags: self_publishing, authors, marketing, writing, serial, social_media
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As we make our way into 2015, I suggest making a concerted effort this year to have at least one copy of your book with you wherever you go. You never know when you're going to come across a potential reader, so it's best to be prepared. I've sold many books over the years simply because I had a copy with me. The reality is that most people will go their entire lives without meeting an author, so when it happens, they are often excited to buy a signed copy. Why? Because even if they don't plan to read it, having a personalized autographed copy of a book is cool! And who knows? Maybe they will read it, love it, write a glowing review about it on Amazon and Goodreads, then tell their friends to read it, or even buy copies for their friends as gifts.

 

Here are some places I have sold and/or given away my books:

 

  • Airplane
  • Train
  • College alumni networking event
  • Dentist's office
  • Holiday cocktail party
  • Starbucks
  • Optometrist's office
  • Yoga studio
  • Friend's barbecue

 

As I mentioned above, I've also given many copies away, which is a good strategy when the recipients are the kind of people who are likely to share their opinions on social media, etc., or are in a clear position to help you if they enjoy the book.

 

I realize that carrying a book around isn't always practical, especially if you don't use a purse. But if you have a car, it is definitely doable. Just toss a few copies in the trunk, and you're good to go. The key is to do your best to be consistent because you just never know whom you're going to meet while waiting in line for that latte.

 

-Maria

 

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

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Guerrilla Book Marketing Tactic

Why You Should Give Away (Some) Books for Free

1,873 Views 1 Comments Permalink Tags: self_publishing, marketing, author, writing, promotions
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Seventeen Ways to Promote Your Book with One Blog Post - The Future of Ink

From taking action to sending out invitations, it's all here.       

                           

Video Blogging: Vlogging for Authors by @K8Tilton - Bad Redhead Media

Does your platform include video?

 

Film

                                                        

How to Make Your Movie Rise above The Noise - Filmmaking Stuff

Producer Jason Brubaker asks three questions to help you clarify your marketing message.       

                                          

Raising Money for The 1st Feature Film and How Film Festivals Can Help with The Second One of Pink Zone Movie - Film Courage

Filmmaker Benjamin Walter discusses his path to making his first low budget film.   

                                                                                                                                              

Music

 

The Mystery of How to Sing Properly Finally Explained - How to Sing Better

Are you singing from the diaphragm?   

 

Five Best Equalizer Settings Cheat Sheets for Recording, Mixing, and Mastering Audio - Creative Edge Music

Is sonic information messing with your ability to set an instrument's EQ?   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

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Weekly News Roundup- January 30, 2015

Weekly News Roundup- January 23, 2015

1,716 Views 0 Comments Permalink Tags: marketing, filmmaking, film, movies, writers, blogging, writing, films, recording, promotions, blog_post, musicians, filmmakers, social_media, singing, vlogging
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Eleven Secrets to Writing Effective Character Description - Writer's Digest

Avoid bullet point descriptions.       

                           

When Are You Done? - The Seekers

How do you know when it's the end of your story?         

 

Film

                                                        

Minimum Cost a Filmmaker Will Spend on a Film Festival Publicist by Diane Bell and Chris Byrne of RebelHeartFilm.com - Film Courage

Getting into a film festival is great, but it does come with a cost.       

                                          

Do We Really Want Our Digital Footage to Look Like Film? Or Are We Actually Chasing the "Alexa" Look? - Noam Kroll

Some filmmakers may actually want a high-end digital image instead of the film-look.   

                                                                                                                                              

Music

 

Numb Singing or Speaking Voice? Question: What Are You Looking At? - Judy Rodman

What is your eye language?  

 

Why Music Matters - Hooks and Harmony

Music is good for the soul.   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

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Weekly News Roundup- January 23, 2015

Weekly News Roundup- January 16, 2015

1,557 Views 0 Comments Permalink Tags: self_publishing, marketing, selling, music, filmmaking, film, author, self-publishing, promotion, writers, blogging, publishing, writing, promotions, musicians, filmmakers, branding, social_media
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