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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

3 Dos and 3 Do Nots of Requesting Book Reviews -Duolit

 

Advice on how to get your foot in the door with some reviewers without turning them off.

 

The Secret to Overnight Book Marketing Success -Marketing Tips

 

SPOILER ALERT: Kukral doesn't think you should rely on being an overnight success.

 

Film

 

Indie Filmmakers to Greenlight Themselves -Moviefone

 

How does the JOBS act impact your fundraising efforts?

 

Movie Studios Are Forcing Hollywood to Abandon 35mm Film. But the Consequences of Going Digital Are Vast, and Troubling - LA Weekly

 

Some filmmakers are trying to stem the tide of digital filmmaking.

 

Music

 

Branding Yourself in a Niche Market -MusicianCoaching.com

 

Shikhee, founder of the eclectic band, Android Lust, discusses the nuances of the niche music scene.

Classical Musicians as 21st Century Entrepreneurs - Hypebot.com

 

Classically trained musicians are learning to think outside of the orchestra room and expand their business knowledge.

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Weekly News Roundup - April 20, 2012

Weekly News Roundup - April 13, 2012

1,033 Views 0 Comments 0 References Permalink Tags: books, books, marketing, marketing, reviews, reviews, music, music, film, film, self-publishing, self-publishing, movies, movies, branding, branding
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Today it may seem like I'm dipping my toe into the waters of the metaphysical because I'm going to discuss a form of visualization that I think will help you achieve your goals. While on the surface it appears somewhat ethereal in nature, I do believe there is a practical interpretation as to why it works. This method can be used for anything in your life, but for our purposes, we're going to focus on branding.

 

This form of visualization is custom-built for writers because it involves the practice of journaling. Traditionally, we use a journal to document events in our lives. But we are not going to use our journal in that way. We are going to document what we want to happen as if it has happened. Picture yourself 40 years into the future. Every dream you've had for your writing career has come true. From this place of achievement, write down how you got there. Since we are focusing on branding, you're going to reveal how you built your successful author brand. How many social media followers and interactions did you accumulate over the years? How many total views did your personal videos collect? How popular was your blog? On which TV shows did you appear? Describe in as much detail as you can how your brand became so widely known.

 

Now, do I believe that because you've written it down in a journal that your brand will take off on its own? No, but I do believe that using this method will help you see what it truly takes to build an author brand and help you come up with a strategy that works for you. There may be something to the axiom, "If you believe it, you can achieve it." But I'm more inclined to believe it's easier to get somewhere if you know how to get there. Consider giving this form of reverse journaling for your brand a try, and see if it can show you how to achieve your goals.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Branding 101: Brand Sabotage

Be Authentic to Build Your Brand

1,873 Views 0 Comments 0 References Permalink Tags: books, books, books, authors, authors, authors, marketing, marketing, marketing, author, author, author, journaling, journaling, journaling, brand, brand, brand, branding, branding, branding, visualization, visualization, visualization
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Because your brand is created by you being you, it doesn't usually require much problem-solving. However, one cannot count on luck to build a successful brand. By and large, brands are built through one simple element: consistency. Rather than just popping up, brands are built over time after accumulating a history of a consistent style and approach.


No one can dictate to you as an author what your personal style is, but I can offer a recommendation on how to acquire that consistent history that will eventually define your brand: set branding activity goals. In short, schedule when you're going to blog, Tweet, vlog, etc. If you're new to the branding game, you'll want to start off slowly and increase your activity over time. Ideally, you should be contributing to the history of your brand every day. Here's an example of goal-setting for beginning brands:


  • Daily Goal - Social Media: Use social networks to cultivate your closest virtual relationships. Contribute to sites like Twitter and/or Facebook every day. Set your goal in the beginning to tweet a favorite quote, quick writing update, book-related news, or commentary on current events at least once a day. One short, but sweet tweet may seem like a drop in the bucket, but if you stick to daily tweeting, at the end of the year you'll have accumulated 365 pieces of content that add to the record of your brand. Chances are you'll fall into a pattern and end up exceeding one Tweet a day. For me, Facebook is the social network of choice. It's fun to connect with my community, and it's helping me establish my brand.


  • Weekly Goal - Blog: Pick a number of times you want to post to your blog every week. I used to recommend doing daily blog posts, and I still don't think that's a bad strategy. But if you are active in the social networking community, blogging once a day isn't as crucial as it once was. I now recommend blogging at least three times a week. If in a year you have begun posting meaningfully to your blog daily, bravo on accelerating your brand-building history!


  • Monthly Goal - Vlog: Do a short personal video once a month for the first six months. Get used to the format and concept, and then increase the number of videos you create. You could set your goal to schedule one vlog each week, which helps personalize your brand, build your history, and make your brand more dynamic.


Track your progress on a calendar. If you miss a scheduled branding activity, find a way to make it up. The bottom line is you can't have a brand without a branding history. Setting and keeping small goals like the ones above will help you create that history and help you build a successful brand.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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You Know More Than You Think You Do!

Keep Track of Your Successes

1,968 Views 0 Comments 0 References Permalink Tags: authors, authors, authors, authors, authors, marketing, marketing, marketing, marketing, marketing, blogging, blogging, blogging, blogging, blogging, branding, branding, branding, branding, branding, social_media, social_media, social_media, social_media, social_media
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You are more than an author. You are a brand. It's a little hard to grasp at times even for me, but it's true. As crass as it sounds, I am a product. Why? Because - right or wrong, good or bad - we live in a personality-driven marketplace. Your personality is your brand.

 

Some authors aren't comfortable with that concept. They think it somehow taints the sanctity of what it means to be a writer. They want to remain free of commercial aspirations. There is absolutely nothing wrong with that line of thinking, but it's my opinion that we live in an age where avoiding your brand is becoming increasingly difficult. That's why it's so important to develop a brand consciousness - that is, control the brand you're presenting to the world and be aware of how it is perceived.

 

In today's Web 2.0 society, we are consistently and closely monitored. Thanks to social media, there are hundreds of millions of people on the internet reporting on the world around them. Information webs form and word travels fast as a small community surrounding one person overlaps with another person's community that intersects with another person's community. In short, the old "it's a small world" adage has never been truer than it is today. Your online persona can grow without you even having much of an online presence. If you don't get out in front of it, you can lose control of it. If you don't have a previous branding history and others build your brand through rumor and supposition, they have more influence over it than you do.

 

Take part in your own brand by building a brand consciousness. Accept the responsibility of being an author in today's online world. Even if you don't do it to sell books, you should do it to protect what is yours: your identity as an author. As we've discussed on this blog before, branding isn't really difficult. It's just you being you. Your behavior equals your brand. That's it. The only thing you may have to learn is to express yourself publicly via social media, blogs, and/or vlogs, but that comes with practice. The point is you have a choice: control your brand or risk others controlling it for you.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Be Authentic to Build Your Brand

Is Your Brand Built for Controversy?

1,827 Views 0 Comments 0 References Permalink Tags: marketing, author, self-publishing, promotion, writers, branding
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According to R.R. Bowker publishing statistics, about a million new books are hitting the market each year. And short of being J.K. Rowling or John Grisham, it can be hard to get your book the notice it deserves.


One way to try to earn your book additional notice is to enter book award contests. Book awards are an easy and affordable marketing option, and if you win or place in the competition, the returns can be substantial. Not all awards will earn you celebrity status, but reputable awards do have the potential to attract attention. Here are some of the benefits of winning a book award:


1. Gain notice from readers. Putting a book award seal on the front cover of your book or listing it in your book description or author bio makes it stand out and signals that it is a book to pay attention to. Your award seal says, "I'm a book that's been honored. Look at me first. You can be assured that I'm a quality book worthy of your attention." Award-winning status can get your book reconsidered or noticed by readers for the first time and help it stand out from other similar books on the market.


2. Get credibility and prestige in a challenging marketplace. Winning a book award or even being a finalist demonstrates your book's quality and value. The credibility gained with a distinguished book award has the potential to gain attention for your book from journalists, reviewers, distributors, and buyers. And we all know readers gravitate toward award-winning books; think of an award seal like a stamp of approval akin to an Oscar, Emmy, or trophy in other fields.


3. Increase your PR possibilities. Being an "award-winning author" can lead to newspaper and magazine articles, radio and television appearances, book reviews, and newsletter and blog mentions. Obtaining media interest often takes a good bit of time and effort, but being an award winner could help your chances of press coverage. For more information about communicating with the media, see Preparing Your Online Media Kit or watch the webinar How to Land and Perform on More TV and Radio Shows.


4. Increase your sales and get your book in new markets. As a winner, you can actively spread the word about your success. Chances are your award can help create positive perceptions among your audiences. That can translate into increased book sales and expanded market opportunities.


There are dozens of book awards in the U.S., not to mention those offered in other countries. Some awards are wide open, some are only open to members of literary groups, and others have detailed eligibility requirements for entry. There's always a chance you could come across a phony award, so be sure to look into the credibility of the program by talking with the award director and other writers. Your first step is to look for awards that suit your book, your budget, and your promotional goals, which begins with a simple Internet search. To get you started, see 2012 Competitions for Independently Published Books for ideas.


Still have questions? Stay tuned. In future posts, we'll explore more details about entering book awards with confidence and what it takes to win.


 

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  Jillian Bergsma, for Independent Publisher


This post was written for CreateSpace by Independent Publisher. Visit www.IndependentPublisher.com for more information and articles about book awards and the independent publishing movement. IndependentPublisher.com is owned and operated by Jenkins Group Inc. of Traverse City, Michigan, a publishing and marketing services firm founded in 1988.

 

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How Not to Pitch Your Book

Online Book Reviews for Independent Authors

19,200 Views 0 Comments 0 References Permalink Tags: self_publishing, self_publishing, self_publishing, books, books, books, marketing, marketing, marketing, author, author, author, book_awards, book_awards, book_awards, promotions, promotions, promotions
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We've discussed reaching out to local radio and television about your mini-tour. Now, let's look at local print opportunities. Despite what you may have heard about the newspaper industry shrinking, there are plenty of papers doing very well. In particular, readership for alternative papers seem to be going strong. In large part, that's because of their content and the fact that they don't rely on subscriptions.

 

Alternative newspapers are those publications you usually find on racks in restaurants, coffee shops, and grocery stores in most cities. They are typically available for free and cover topics a lot of mainstream newspapers either avoid or give very little space to, such as entertainment. My favorite part about alternative papers is their schedule of local happenings. That's where your mini-tour comes in. With your tour, you have a local event that these publications will probably be more than happy to add to their calendars. In addition, they are most likely looking for special interest stories with a local angle to cover.


To find alternative newspapers in your area, check out this listing. After you find the paper's website, your first contact about your tour should be the editor of the events calendar. Save him or her some time by sending a professionally written press release presenting the facts (who, what, when, where, and why local readers will care about your event and book). If it is well written, you have a greater chance of receiving coverage for it in the paper's weekly print and/or online editions. If you've never written a press release before, this Problogger article should help you get started: How to Write a Press Release that Gets Attention.


By steering you toward the "alternative" route, I don't mean to suggest that you shouldn't bother approaching mainstream newspapers. I think you should. I'm simply saying that my experience has been that I get a much better response from alternative weeklies.


That concludes our "Small Steps" series for now. I hope you've found some of these tips useful to get started organizing and promoting a mini-tour with other indie authors. Remember, there is strength in numbers. If each of you takes a small step in the process, you may find you have more success than going it alone.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Small Marketing Steps: TV

Small Marketing Steps: Venues for Personal Appearances

1,921 Views 0 Comments 0 References Permalink Tags: books, marketing, author, promotion, indie, newspapers
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Last week, we discussed reaching out to radio stations and booking interviews for your mini-tour. Now, let's move on to the medium of sights and sounds: TV. Local television programming still holds onto a large part of the audience in most markets, and landing an appearance on a locally produced television show can be a major coup for your book marketing efforts.


You can find local TV stations for your tour route by checking out Station Index. In most cases, you will find a link to the station's website. Once there, you should be able to find originally produced programming. Most local TV stations have either an early morning program or a mid-afternoon show with local hosts discussing upcoming events in the area.


Booking an appearance on a TV show is done in much the same way as booking an appearance on a radio station. Your primary objective is to sell the event to the show's producer. You want to push the local angle first and foremost, because a local network's primary goal is to provide its viewers with news of what's happening in its viewing area. And remember: be professionally persistent without being desperate in your attempts to contact the station to avoid making a negative impression on busy media personnel.


Another source for local television shows is a cable provider. Cable providers often have studios and produce public-access programming. Over the years, public access shows have gotten more and more sophisticated, and you can find some great programming with fairly large viewing audiences. One of my favorite local shows is on public access. Find the cable companies in the areas you'll be touring and ask them about their original programming. Chances are you'll find a show that's perfect for you.


That's it for the electronic media. Next week, we'll take a look at opportunities in print.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Small Marketing Steps: Radio

How Not to Pitch Your Book

1,521 Views 0 Comments 0 References Permalink Tags: marketing, self-publishing, promotion, writers
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How to End a Novel with a Punch -Writer's Digest

 

Hook them in the beginning. Knock 'em out with your ending.

 

Beta Readers Help Edit Self-Published Book - GalleyCat

 

Using advanced readers to help you edit your book for free.

 

Film

 

Horror Effects That Won't Scare Your Budget -filmmaking.net

 

Here's a resource every indie horror filmmaker could use.

 

The Rocky Path from Pen to Screen - The Vancouver Sun

 

Screenwriter Pablo F. Fenjves discusses his big break in the film industry at the age of 58.

 

Music

 

Should Your Band Charge for Gigs? -The Musician's Guide

 

Some bands and singers are performing for free to showcase their talents. Is it a good career move?

 

Creative Music Marketing: Foo Fighters, Bluebrain, Adam Tensta - Hypebot.com

 

New technologies are creating very unique marketing strategies, but are they effective?

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 16, 2012

Weekly News Roundup - March 09, 2012

2,046 Views 0 Comments 0 References Permalink Tags: books, books, marketing, marketing, music, music, film, film, self-publishing, self-publishing, indie, indie
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I recently stumbled across an eight-minute video in which a young book reviewer named Liz ranted, for lack of a better word, about self-published authors. Liz has nothing against indie books; it's the way some authors approach her that drives her nuts.

 

Full disclosure: Liz is not a professional book reviewer. She's a college student who loves to read and enjoys sharing her opinions online, and as a result, she's garnered quite a following. Her witty video reviews average about 800 views, and she has more than 1100 Twitter followers.

 

I thought the points she made in her video were excellent, and I also thought she was hilarious, so I dropped her a note asking if she'd be up for chatting with me. She kindly agreed.

 

In her words, here are her top pet peeves about getting pitched by indie authors:

 

  1. They really don't tell you who they are. No sort of introduction other than, "I'm the author of this book." That seems quite shady to me.
  2. They use the same message to email you, send to you on Goodreads, and more. It's annoying and I really don't want to read your book.
  3. The lack of attention to detail. I mean, thanks for emailing me and telling me how your book is like (Insert NYT Best Selling Author's Name Here), but I don't read that author's novels! You would know if you actually looked at my blog or YouTube channel.
  4. The lack of editing. They'll cite some sort of editor, but there are hundreds of typos and/or grammar mistakes. You may not have been an English major in college, but there are many books on writing, grammar, and more at your local bookstore. Also, reviewers aren't editors. We only review finished works.
  5. Get the hint! If I don't respond to your emails or other messages, I don't want to read your book. So stop it!

 

There are a lot of influential book lovers like Liz in cyberspace, and you want them rooting for you, not deleting your emails. As you implement your own book marketing campaign, you'll be less likely to land on the wrong side of their good graces if you take the above grievances to heart.

 

For those of you who are curious, you can view Liz's video here.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She writes romantic comedies and provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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What Is a Book Proposal?

Online Book Reviews for Independent Authors

5,205 Views 0 Comments 0 References Permalink Tags: marketing, marketing, marketing, marketing, reviews, reviews, reviews, reviews, author, author, author, author, self-publishing, self-publishing, self-publishing, self-publishing, pitch, pitch, pitch, pitch
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So far, we've discussed pooling our resources with other indie authors and organizing a mini-tour of sorts. We've looked at venues outside of the bookstore environment for a more effective appearance experience. Now, let's examine ways to promote your mini-tour.

 

For personal appearances, local radio programming should be your main target. While satellite radio has taken a fairly big chunk of the national terrestrial radio audience, local radio programs still enjoy a healthy listening audience of people who might attend your regional event. The trick is to find the radio programs that reach the same demographics as your book's audience. This means the hardest part for you in finding the right radio program to approach is to have a fairly definitive idea of the makeup of your readers. That will be the primary concern of the program's producer: Why are the books in your tour right for their audience?

 

You can start your search for radio stations by going to Radio-Locator and searching by city or zip code. Once you pull up a list of stations in the area, visit their websites and determine if their programming works for you. When you find a match, find the producers of the morning show or afternoon drive time show, and you're in business.

 

Start your conversation by sending them an email with information about your mini-tour. Sell the event with descriptions of all the books and bio information on the authors. Let the producers know you want to make this work in a way that benefits you, their station, and their listeners. Make sure you're clear on who the producer should contact to set up an interview with one or all of the authors, and give him/her a week to respond. If you don't receive a reply by then, politely follow up with another email offering to send some books for a giveaway on their program. If another week passes and you still haven't heard back, make a phone call. Professional persistence is the key to success in public relations. And by professional persistence, I mean making a concerted effort without seeming desperate or overbearing. If you haven't made any headway with a producer after three attempts, it's time to focus your marketing efforts elsewhere.

 

That should get you started with radio. Next week, we'll look at targeting local television shows.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Small Marketing Steps: Venues for Personal Appearances

Small Marketing Steps: The Group Tour

1,917 Views 0 Comments 0 References Permalink Tags: books, books, books, marketing, marketing, marketing, author, author, author, promotion, promotion, promotion, indie, indie, indie, radio, radio, radio, book_tour, book_tour, book_tour
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

The Unlikely Best-Seller: 'A Wrinkle In Time' Turns 50 -NPR

 

The experts don't always know best. This story proves excellent writing lets you break the "rules" sometimes.

 

The Average Book Has 64,500 Words -PWxyz

 

Ever wonder if your word count measures up to the classics? Wonder no more.

 

Film

 

Write What You (Don't) Know -a MOON Brothers film

 

Here's a counterpoint to the old axiom in every writer's head. To put it simply, if you can imagine it, you can write it.


The Power of "Don't Wait": Funding Lessons from Independent Filmmakers - Online News Association

 

Lam Thuy V investigates how so many filmmakers seem to be able to produce long-form documentary films.

 

Music

 

Songwriting 101: Thomas Hutchings -Riffraf

 

Saxophonist/producer Thomas Hutchings discusses his creative process.

 

Using Content Marketing to Energize Your Music Fan Funnel - Frying in Vein

 

Are you power pathing? Read this post by Hubert Sawyers III to find out what power pathing is all about.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 9, 2012

Weekly News Roundup - March 2, 2012

1,467 Views 0 Comments 0 References Permalink Tags: books, books, marketing, marketing, music, music, filmmaking, filmmaking, film, film, songwriting, songwriting
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Last week, we discussed putting together a group tour with other indie authors. This week, let's examine venues other than bookstores for your personal appearances. Bookstores are great, but they aren't always the best place to make an appearance. Customers have learned to artfully avoid unknown authors sitting at a table by themselves in bookstores. The author may indeed be extremely talented, but readers may prefer to dash off in search of the familiar rather than risk an uncomfortable moment if they aren't interested in the author's material.

 

It's far more effective for indie authors to pick venues where books are not the main product in the store. The group of indie authors I wrote about last week chose a large department store. They called the store's corporate office and arranged to do signings in the parking lots of several regional locations. I know of another small band of indie authors that holds signings at various flea markets.

 

Since we live in the age of social networking, I would advise finding venues that cater to tech-savvy patrons. The likelihood of your signing event hitting the Twitter-sphere and Facebook universe increases exponentially with the number of virtually connected people you have in attendance. In addition, look for upcoming conventions or industry-specific shows coming to your area. A home and garden expo would be a great place for authors with related books. A small business expo could be the perfect venue for a book on successful business practices and even motivational books on how to succeed.

 

The premise here is to find a place where you are unique, yet appropriate. Don't limit yourself to stores that just sell books. Think beyond the bookstore, and find a spot where you stand out and attract attention.

 

Next week, we'll start discussing the promotional aspects of your book tour and look into local radio stations.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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How To Throw A Book Launch Party For Free

How to Give a Great Interview

2,897 Views 1 Comments 0 References Permalink Tags: marketing, marketing, marketing, author, author, author, promotion, promotion, promotion, branding, branding, branding, book_tour, book_tour, book_tour
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Small steps - that's the idea behind this new five-post series. Many authors get sidetracked by the complexity of creating a successful marketing campaign. It can be daunting and intimidating if you try to tackle too much at once. But you have time to do this right. Take a deep breath and tackle one task at a time.

 

Where should you start? My suggestion is to find others who are in your position. I'm talking about other authors. There really is strength in numbers. I recall a story from a few years ago of a dozen or so independent authors in the same region of the country who organized their own tour. They pooled their resources, rented a bus, and arranged for appearances over a four-day weekend. By getting a group of authors together, they turned an appearance into an event. Local news outlets are more likely to cover an event than a single book signing.

 

Think about it: they had a dozen people involved in the organization and promotion of a group book signing. An appearance that involves just one independent author can turn into a flop because there's just not enough man power behind it. Most indie authors are lucky to have a couple of friends and family members helping them get the word out. A group of authors with the same level of motivation to have a successful signing gives you greater odds of pulling off an event that will garner a lot of attention and exposure for your brand.

 

This may sound like a "big" small step, but it doesn't have to be. Your goal is simply to find other authors in your area and get the ball rolling. Once you've found a number of interested authors, you can start the process of organizing the event and divvy out tasks to those in your group. The important thing is that you won't be doing this alone. You'll have other motivated authors helping you make sure this a successful event.

 

Next week, we'll discuss possible venues for your event.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Marketing Based on Content

It's Never Too Early to Get a Little Help from Your Friends

1,884 Views 0 Comments 0 References Permalink Tags: books, books, books, books, marketing, marketing, marketing, marketing, author, author, author, author, promotion, promotion, promotion, promotion, promotions, promotions, promotions, promotions, tour, tour, tour, tour, branding, branding, branding, branding, book_tour, book_tour, book_tour, book_tour
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A couple months ago, I received an email from a woman who had heard me speak at an event out on the West Coast. She had recently self-published a short story as an e-book, and she said that even though she knew I was extremely busy, she was hoping I would give it a read.


 

The short story was available on Amazon for just $.99, so I bought it for my Kindle. Then, I replied to her email and told her I'd purchased it and was looking forward to reading it.

 

I never heard from her again.


 

At first I thought she was just busy, but it has been more than two months now. I am clearly never going to hear from her, and she clearly has no idea how to be a good marketer.


 

If you email people you barely know and ask them to buy your book, and they do, it is important to THANK THEM. I'm sure this woman probably sent a message to everyone in her address book, and I have no idea how many of them actually replied like I did, but it couldn't have been so many that it crashed her email.


 

As you begin your book marketing campaign, you're going to have to do a lot of outreach to get the word out. But if all you do is ask people to buy your book and then move on, you're not going to engender a lot of goodwill. Not everyone is going to respond to your request, so it's important to acknowledge those who do. Remember, a little bit of courtesy goes a long way!


 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She writes romantic comedies and provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

 

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Giving Books Away: A Strategy that Still Works

How to Manage Your Volunteer Sales Force

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The internet has contributed a number of opportunities and advancements to the information age. We get news we need (and news we don't need) almost instantaneously. It's changed the way the world does business. The internet is a source of knowledge available to us 24/7, and people are plugging into this "virtual brain" to learn whatever they can about what interests them.


Among those searching for information are beginning writers. They are eager, fledgling artists looking for all the information they can on writing, publishing, even public speaking. Anything they associate with the craft and business of writing, they want to know.


New writers are searching for knowledge, and you should aspire to be a chief source of information for them. By virtue of having a book available for sale, you already know more than many of them. You have writing experience, publishing experience, and experience marketing your book. You've been through the fire, so to speak. We learn from those that have been there before us, and we remember those who teach us.


There are two reasons I believe you should share your war stories. One, it will make for a pool of better-educated writers contributing to our society, something from which we all benefit. Two, by sharing your knowledge, you become a mentor of sorts to writers potentially all over the globe. Those who get the direct benefit of your authoritative advice are more likely to become part of your word-of-mouth campaign.


So I urge you to share your writing experiences on your blog, Facebook, Twitter, YouTube, or any other social networking tool you utilize. You can even try to contribute articles on the topic to media outlets. It's a way for you to give back to your art form, and in the long run, you will get benefits in the form of fans and relationships that will help you sell books.


-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.


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